Sponsorship 2013Team Rynkeby Stockholm

A Nordic charity project where everyday cyclists: men and women in different ages, with different professions and backgrounds travel from Scandinavia to Paris, France with a goal of raising money for The Swedish Childhood Cancer Foundation.

We fight for life!

Team Rynkeby is

All participants pay all their own equipment, including bicycle, clothing, food, lodging and other expenses while getting to Paris.

The idea behind Team Rynkeby was born during a Christmas party in December 2001.

Knud Vilstrup, employee at Rynkeby, together with former Technical Director Torben Møller Larsen were sitting and chatting over a beer or two. Their conversation slipped into cycling and Tour de France. Knud told Torben that is would be fun to bicycleto Paris to see the finish at Champs Élysées and asked if he could sponsor with a few litres of juice. He was willing to do so, but in return would also like to come along.

The history of Team Rynkeby

The trip gave them 38 000 kronas that was forwarded to Børnecancerfonden in Denmark. Since then they have cycled to Paris from Denmark every year.

The Swedish team came along in 2011. The main goal is to raise money and support children with cancer together with their families.

The fight for life continues.

1200 km in 7 days

1000 cyclists from 3 countries1 year of preparations6 swedish teams7 tire punctures per day / team2500 km of group training

2.000.000 SEK was given to The Swedish Childhood Cancer Foundation in Sweden only

Target for 2013 is set to 3.000.000

The Swedish Childhood Cancer Foundation’s purpose is to raise funds for the prevention and control of cancer in children and to work towards a better health and quality of life for children with cancer and their families.

The Swedish Childhood Cancer Foundation is driven exclusively by donations from individuals and businesses, and get no contribution from either state, municipality of county.

Since its inception in 1982, TSCCF contributed more than one billion to research in childhood cancer.

The Swedish Childhood Cancer Foundation

Every fourth childdoes not survive cancer

Trend growth in bicycling is enormous• 38% are bicycling more today than 5 years ago* • Half of them have bicycling as training form to stay

fit*• Next popular sport activity - Vätternrundan 2013

sold out in 2,5 hours

Attractive demographic target group• Cyclists are influencers among their peers• The most popular way of training among doctors and

lawyers*• Affluent target group

*According to Svenskarnas cykelvanor 2012 *In USA, according to research source

The trend of cycling

Publicity

Team Rynkeby 2012 got attention media worth

2 000 000 SEK.

• Support The Swedish Childhood Cancer Foundation – be associated with a high-valued charity project for a Sweden’s most well-known foundations.

• Huge media attention. Last year several of the cyclists involved in the project were interviewed live. Many articles in magazines, dailies and business press.

• Influential target group – most of those who

are interested in cycling are peer influencers, live in cities and have high disposable income..

• Be a part of an expanding project!

Why Team Rynkeby?

Team Rynkeby is a unique charity project with positive association and good exposure possibilities.

Cycling attracts an influential and affluent audience.

• Cyclists are typical peer influencers• 87% are between 18 and 44 years of

age• 55% are men• 45% are women• 70% of all cyclists have a university

degree• High disposable income• High brand loyalty• are driven by value and quality

*The Cycling Market, The active network, 2007*Simmons, MRI, USA Cycling Membership,

Demografics

PR Press outreach in three stages: before, under and after cycling to Paris. Press releases, blogg meetings, 1:1 interviews

Target media: Influencers – mostly withn health and hobby press, local press, broad media, industry verticals etc.

EventsCharity concerts at Nalen in Stockholm, Vätternrundan, Swedish Bike Expo etc.

Own channels• Facebook page• Team Rynkeby website• MyNewsdesk pressroom• Twitter, YouTube, Flickr, Pintrest, Instagram

Marketing

Sponshorship possibilities

In the early years, the focus has been placed on creating basic conditions for Team Rynkeby where the main goal has been to ensure the best cycling routes, logistics and accommodation.

We now know that Team Rynkeby meets both our and participants’ expectations so now the main target is to go through a cooperation between different parties creating the conditions for increased and highly valued sponsorships. Together with you.

Premium

Golden

Silver

Premium sponsorship

The goal is thatTeam Rynkeby will have a maximum of three premium sponsors and that every premium sponsor will have trade exclusivity.

Event Your own event together with Team RynkebyTickets to sponsor event to be given out to customers and partnersIntegrated exhibition at fundraising galaOppertunity for sampling in goodiebags dring events

ExposureLogo on team clothing (top exposure)Logo on team veicles Logo on websiteExhibition on eventsPress photo from the donationExposure at races where Team Rynkeby participates (ex. Vätternrundan).

Association Association to Team Rynkeby in internal and external marketing. The right to do your own fundraising associated toTeam Rynkeby.

Visibility in media Your logo will have the best exposure on our team clothing Mentioning in official press releaseRight to do integrations on the Team Rynkebys Facebook page.

Sponsorship packaging overview

Premium Golden Silver

Guaranteed industry exclusivityPossibility to do your own events together with usTop placement of the logotypeBigger logotypeLogotype on team clothingLogotype on service carsLogotype on Team Rynkeby website Logotype on event booths / tents etc.

Other exposureNewsletter and invitations to our eventsSponsorship diploma

85 -100 K SEK 35 -50 K SEK 25 -35 K SEK

We fight for life!

Thank you for showing interest in Team Rynkeby!

We will get in touch with you shortly.

Team Rynkeby – Stockholm