www.wipfactory.com

Measuring your developer program

Rod BurnsWireless Industry Partnership

@rodburns

www.wipfactory.com

How do you measure your activities?

Developer Program• Registrations• API calls• SDK downloads• Web site visits/views• Revenue• Lead generation• Apps published

www.wipfactory.com

How do you measure your activities?

Developer Program Direct Results

• SDK downloads• Registrations

– Directly linked to new developers

• API calls• Web site visits/views• Apps published

– Measurement of developer activity

• Revenue– Success of the program bottom line

• Lead generation– Success of outreach to target developers

www.wipfactory.com

What about the stuff that leads to direct results?

Phil Leggetter (Was Pusher now Caplin Systems)http://www.leggetter.co.uk

www.wipfactory.com

Measuring Evangelist Activities

• Events– Attended– Talks– Workshops

• Online Activity– Support (Stack Overflow, forums, email)– Blog posts– Developer material (docs, tutorials, webcasts)– GitHub activity (contributions, projects)– Social Media (?)

www.wipfactory.com

How do you measure events?

• Contacts Gathered– Relevant contacts

• Presentation audience size– Quality of audience

• Number of attendees– Quality of attendees

• Social Media mentions• Concrete leads generated

www.wipfactory.com

How about developer activity during events?

TwilioCon U.SThat Conference That

Conference

TwilioCon U.S

TwilioCon Europe

TwilioCon Europe

Source: www.devmonitor.io

www.wipfactory.com

The Conference Effect?

EclipseCon Europe

WWDC

Source: www.devmonitor.io

www.wipfactory.com

What about longer term trends?

Source: www.devmonitor.io

www.wipfactory.com

Competitive Position:Cross Platform Mobile Tools

Xamarin – MonoTitanium – AppceleratorSource: www.devmonitor.io

www.wipfactory.com

Mobile Device Manufacturers

iPhone

Samsung

HTC

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

comScore % Market Share April 2013GitHub New Projects % Share April 2013

March April May June July AugustGitHub projects mentioning OEMs

0

50

100

150

200

250

300

350

iPhoneSamsungHTCSonyBlackBerryMotorolaNokia

www.wipfactory.com

What do you do?

• What do you use to measure the success of your outreach and activities?