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Technologically savvy realtors

Date post: 17-Jan-2015
Author: jsabarini
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Technologically Savvy Realtors® Is it what your clients really want? Sales Meeting April 27, 2011
  • 1. Technologically Savvy RealtorsIs it what your clients really want?
    Sales Meeting
    April 27, 2011

Realtors Learn Latest
Innovation at Technology Fair
News 14 Carolina, By Ed Scannell
3. E*Media Rage
About 90 percent of all buyers or sellers find their Realtor through technology
Have a website!
Connect with Social Media!
Express yourself through blogging!
Upgrade your phone, computer, software often!
Always be looking for the next big thing!
QR Codes
Text a number for listing information
Not tied to an office!
4. Efficiency
Single most important component of successful Realtor marketing
By having these, you will be more efficient:
High Speed Connection
4G Wireless Smartphone
Real Estate Apps
Email/Text Messaging
Social Media on your phone
5. Technological Outlets
6. ButWhat do consumers want?
7. NAR SurveyProfile of Home Buyers and Sellers 2010
Honesty and Integrity 98%
Knowledge of purchase process 96%
Responsiveness 93%
Knowledge of real estate market 92%
Communication skills 85%
Negotiation skills 84%
People skills 79%
Knowledge of local area 79%
The one quality that majority of consumers dont care about?
Skills with technology, at40%.
8. Responsiveness 93%
Being online is fruitless if you dont pick up the phone.
By the time the potential buyer or seller callsthey are ready.
Technology: use to pull buyers and sellers to you.
Not the what makes them decide to work with you
9. Communication skills 85%
Most days I have at least one caller who takes the time to express their surprise and appreciation for having their phone call answered, and for the time spent with them on the call. Jeff Brown
The only time I dont answer is when Im in the middle of an appointment, or it doesnt ring because sometimes phones are fun like that. Ben Goheen
10. Use this to your advantage!
Look at the top skills consumers want from you!
Narrow it down to the top 3 you are best at
Market those skills and qualities in every way you can!
Remember: Technology is just one tool in the world of marketing!
11. This doesnt mean
Technology is irrelevant
Blogs are stupid
Facebook is never going to get you a lead
Having a website is a waste of money
Putting ads in the newspaper is the best idea
It just means No one is impressed with your skills in technology. They want your skills to be in areas that will actually help them buy or sell a house!
12. What do you think?