Tecnologie e Startup: ICT è solo una commodity?

PhD in Computer Engineering at Politecnico of Milano

CEO of FifthIngenium

Speaker

Consultant

Intel Software Innovator for RealSense

Microsoft Most Valuable Professionist for Kinectmvaloriani@gmail.com

@MatteoValoriani

Agenda

IT Doesn’t Matter - Nicholas Carr (2000)

l’IT (Information Technology) è una commodity e come tale non costituisce un elemento differenziante o una leva strategica di sviluppo.

Ciò che conta sarebbero, per esempio, i modelli di business e organizzativi, il marketing, le strategie distributive.

Emerging technologies & trends

Hype Curve

Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.

http://www.gartner.com/technology/research/methodologies/hype-cycles.jsp

Hype Curve

Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.

Hype Curve

Peak of Inflated Expectations: Early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not.

Hype Curve

Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.

Hype Curve

Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.

Hype Curve

Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology's broad market applicability and relevance are clearly paying off.

Hype Curve

Trash Heap of Failures: is the final resting place for ideas that have been killed, forgotten, or shamefully hidden away

Swamp of Continued Use: is an ongoing, zombie-like state for projects and approaches that everyone knows should probably be killed, but which continue to limp along anyway. There are countless market failures in the development and aid sector, allowing failed ideas to limp along for years.

Roundabout of Repackaging:rescues faltering ideas and sends them back up to the peak.

Hype vs Adoption Rate

Hype Cycle for Emerging Technologies 2009

Hype Cycle for Emerging Technologies 2013

Hype Cycle for Emerging Technologies 2014

Hype Curve

Speech Recognition

Gesture ControlCloud Computing

Augmented Reality

Big Data

Consumer 3D Printing

Wearable UI

IoTNatural Language Question Answering

Connected Home

Quantum Computing

Enterprise 3D Printing

Virtual Personal Assistants

Speech Recognition

Gesture Control

Cloud Computing

3D Printer

Augmented Reality

Wearable UI

Natural Language Question Answering

IOT

Smart Home

Quantum Computing

Her

Technology Strategy

Business / IT

Italian PMI investments on technologies

The Hype Cycle does not cover the entire technology life cycle (from inception to decline). It addresses the early stages, when hype and mismatched expectations are at their highest levels. These stages are caused by market events

Technology Climbing the slope First Appeared in

Enterprise Instant Messaging 2007 “Sliding through the trough” on 2006Basic Web Services 2008 Appeared directlySOA 2008 “Sliding through the trough” on 2004Tablet PC 2008 2003 or earlierCorporate Blogging 2009 “Sliding through the trough” on 2008Electronic Paper 2009 2003 or earlierWikis 2009 2004Biometric Authentication Methods 2010 Appeared directlyInteractive TV 2010 “Sliding through the trough” on 2010Internet Micropayment Systems 2010 Appeared directlyPredictive Analytics 2010 Appeared directlyConsumerization 2011 Appeared directlyIdea Management 2011 “Sliding through the trough” on 2007Mobile Application Stores 2011 “Sliding through the trough” on 2010QR/Color Code 2011 Appeared directly

The list of 15 technologies that found a place in Slope of Enlightenment

Hype, Performance, Adoption & Scoper

Technology Adoption

http://www.zephram.de/blog/innovation/the-innovation-hype-cycle/

IT Market Clock

Advantage-assets in the customized phase, which provide differentiated technology, service or capability

Choice-assets in the mass-customized phase, subject to increasing levels of standardization and growing supply options

Cost-assets in the commoditized phase, where differentiation between alternative sources is at its minimum level and competition centers on price

Replacement-assets in the disfavored phase, usually legacy technologies, services or capabilities

Why?

Technological limits and missing of flexibility

Gap between business goal IT delivery

76+% maintenance, 20% innovation

Broken promises

Come non approcciare un DEV

Come NON approcciare un Developer

Come NON approcciare un Developer

Come NON approcciare un Developer

(posizione per un backend developer)

Il candidato ideale deve conoscere e saper utilizzare:

1) Programmazione Java j2ee.

2) Conoscenza di almeno uno dei framework Struts o spring.

3) Gradite conoscenze: liferay, Hibernate, Maven.

4) Buona esperienza ambiti front-end e back-end

5) Conoscenza di Photoshop

Conclusions

Successful technologies are NOT likely to be COOL!

Waiting for success stories will leave the field open for your competitors!

IT is not a COMMODITY, but to became a STRATEGIC ASSET have to be managed

If you aren’t a developer, find a good CTO

If you are a developer, find a startup were IT is a strategic asset

La conoscenza e la capacità di dominare le tecnologia

sono condizioni necessarie ancorché non sufficienti: le

tecnologie di per se stesse non risolvono i problemi, ma

sono l’elemento abilitante essenziale per perseguirne la

risoluzione.

A.Fugetta

• https://medium.com/italia/perche-servono-le-competenze-tecnologiche-del-saper-fare-94507b7c600b

• https://hbr.org/2003/05/it-doesnt-matter

• http://www.alfonsofuggetta.org/wordpress/wp-content/uploads/2014/08/VademecumInnovazione.pdf

• http://www.techeconomy.it/2015/02/02/perche-servono-competenze-tecnologiche-saper/

• Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time, By Jackie Fenn, Mark Raskino