1
T E L E G R A M C O.
AUTUMN – WINTER 2017
SERAX
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About Telegram Co
About Serax
Surface by Sergio Herman
Pure by Pascale Naessens
Terres de Rêves by Anita Le Grelle
Aqua by Serax
Marble by Serax
Fish & Fish by Paola Navone
Glassware by Serax
Geometry by Ann van Hoey
Juno by Evelien Bleumink
Marie by Marie Michielssen
Pottery by Serax
Floristry by Serax
How To Order & Contacts
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CONTENTS
4
T E L E G R A M C O.
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PARTNERING WITH BRANDS, PARTNERING WITH RETAILERS
Telegram Co. is a new breed of distributor. We don’t just sell the world’s best brands for you, work and home — we seek out strong brands from around the world that share great stories and a strong heritage.
Telegram Co. then partner with our retailers and these brands to ensure their best chance of success in Australia and New Zealand.
As a retailer, you have access to our dedicated, specialist team and a sophisticated online ordering system that provides inspiring imagery, detailed content, specific pricing and live inventory levels.
EXPERIENCEFor nine years, with over twenty-five brands, we’ve honed our approach and proven our approach.
VISIONWe think long-term with our brands and our retailers, with a clear vision of where it will sit in the market and amongst our other brands.
TAILORED APPROACHWe develop a plan unique to both retailers and brands.
TERRITORY PROTECTIONWe ensure a substantial presence and growth through partnering only with selected retailers in an area to sell a brand.
DEDICATED TEAMSWe offer more than a well-run warehouse. Telegram Co. has dedicated teams in buying, marketing, sales, visual merchandising, customer service and finance.
SALES SUCCESSOur long-term approach with brands and retailers is successful. Since launching in 2008 we’ve grown every year and have a multi-million dollar turnover. So we’ll be here with you for many years to come.
SMART INVENTORYTelegram Co. hold significant stock levels for our brands, ensuring fast customer order turn-around.
Telegram Co. is the exclusive distributorfor Serax in Australia.
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T E L E G R A M C O.
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DESIGN-LED GARDEN AND HOMEWARES
A family business that has evolved into a design force, Serax of Belgium creates an extensive range of garden and homewares products. This brand remains incredibly fresh and innovative by partnering with leading designers on each new range. From 2017, Telegram Co. is the exclusive distributor for Serax in Australia.
This is a continually evolving brand. Core to its heritage are the ceramic planters and floristry vases and vessels. The brand also feature stunning ceramic and dinnerware settings, functional enough to suit the home or those in the hospitality sector looking to stand out. Kitchenware, storage, lighting and furniture are also being introduced to the range.
Unique, ever-changing, evocative – Serax is an extensive, design-led brand that brings beauty and function to any space.
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T E L E G R A M C O.
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S E R A XSurface by Sergio Herman
SX-B5116200B EARTHENWARE BREAD PLATE
Indi Grey
16cm x 1.5cm (H)
SX-B5116202B EARTHENWARE
PLATEIndi Grey, Medium
24cm x 1.5cm (H)
SX-B5116203B EARTHENWARE
PLATEIndi Grey, Large
27cm x 1.5cm (H)
SX-B5116204B EARTHENWARE
DEEP PLATEIndi Grey, Small
16cm x 4cm (H)
SX-B5116205B EARTHENWARE
DEEP PLATEIndi Grey, Medium
19cm x 4cm (H)
SX-B5116206B EARTHENWARE
DEEP PLATEIndi Grey, Large
21cm x 4cm (H)
SX-B5116207B EARTHENWARE
BOWLIndi Grey, Small
9cm x 4cm (H)
SX-B5116208B EARTHENWARE
BOWLIndi Grey, Medium
11cm x 4.5cm (H)
SX-B5116209B EARTHENWARE
BOWLIndi Grey, Large
13cm x 5cm (H)
SX-B5116225B EARTHENWARE
OLIVE PLATEIndi Grey
9cm x 2cm (H)
SX-B5116215B EARTHENWARESAUCE BOWL
Indi Grey
11cm x 4.5cm (H)
SX-B5116221B EARTHENWARE
JUGIndi Grey, Medium
7.5cm x 9cm (H)
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T E L E G R A M C O.
SX-B5116211C EARTHENWARESERVING BOWLRusty Brown, Small
15cm x 6.5cm (H)
SX-B5116212C EARTHENWARESERVING BOWLRusty Brown, Medium
19cm x 8cm (H)
SX-B5116213C EARTHENWARESERVING BOWLRusty Brown, Large
23.5cm x 9.5cm (H)
SX-B5116218B EARTHENWARE
TAPAS PLATEIndi Grey, Small
15cm x 25cm x 1.5cm (H)
SX-B5116219B EARTHENWARE
TAPAS PLATEIndi Grey, Large
17cm x 35.5cm x 2cm (H)
SX-B5116216B EARTHENWARE
RISTRETTO MUG WITHOUT HANDLE
Indi Grey
6cm x 6cm (H)
SX-B5116217B EARTHENWAREMUG WITHOUT
HANDLEIndi Grey
9cm x 8.5cm (H)
SX-B5116222B COFFEE CUP
AND PLATE SETIndi Grey
13.3cm x 5cm (H)Volume: 13mL
SX-B5116223B CAPPUCCINO CUP
AND PLATE SETIndi Grey
13.4cm x 7cm (H)Volume: 23mL
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S E R A XSurface by Sergio Herman
SX-B0816783GLASS TUMBLER
Transparent, High
9cm x 9cm (H)
SX-B0816785GLASS TUMBLER
Transparent, Small
7cm x 9.5cm (H)
SX-B0816787WINE GLASS
RED WINETransparent
8cm x 13.7cm (H)
SX-B0816786GLASS TUMBLER
Transparent, Large
8.5cm x 14cm (H)
SX-B0816788WINE GLASS WHITE WINE
Transparent
7.5cm x 12cm (H)
SX-B0816784GLASS TUMBLER
Transparent, Low
8.5cm x 6.7cm (H)
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T E L E G R A M C O.
SX-B7216951 CUTLERY
STORAGE BOXFor Coffee Spoons
18.6cm x 4.7cm x 5cm (H)
SX-B7216952 CUTLERY
STORAGE BOXFor Teaspoons
21.6cm x 5.2cm x 5cm (H)
SX-B7216954 CUTLERY
STORAGE BOXFor Big Cutlery
27.9cm x 7.2cmx 5cm (H)
SX-B7216960FLYERS DISPLAY
Wood
14cm x 7cm x 9cm (H)
SX-B2816080 STEAK KNIFE
Stainless Steel & Maple wood
23.8cm (L) x 2cm (W)
SX-B2816082 PARING KNIFE
Stainless Steel & Maple wood
20.4cm (L) x 2cm (W)
SX-B2816083 BUTTER KNIFE
Stainless Steel & Maple wood
16cm (L) x 1.7cm (W)
SX-B2816081 CHEF’S KNIFE
Stainless Steel & Maple wood
31.6cm (L) x 5.4cm (W)
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S E R A XSurface by Sergio Herman
SX-B1816114DUNE
CUTTING BOARDMaple Wood, Medium
38.9cm x 17.7cm x 2.5cm (H)
SX-B1816118CONTOUR
CUTTING BOARDMaple Wood, Extra Small
29.9cm x 9.8cm x 2.3cm (H)
SX-B1816119CONTOUR
CUTTING BOARDMaple Wood, Large
49.9cm x 14.8cm x 2.3cm (H)
SX-B1816115DUNE
CUTTING BOARDMaple Wood, Large
44.6cm x 23.2cm x 2.5cm (H)
SX-B2616100 TERRACOTTA PAN
Black, Small
14cm x 4.2cm (H)
SX-B2616101 TERRACOTTA PAN
Black, Medium
16cm x 5cm (H)
SX-B2616102 TERRACOTTA PAN
Black, Large
21cm x 4.5cm (H)
SX-B7216927 POT GIRDER
Twisted Hyacinth, Small
20cm (Dia) x 1.3 (H)
SX-B7216928 POT GIRDER
Twisted Hyacinth, Medium
26cm (Dia) x 1.3cm (H)
SX-B7216929 POT GIRDER
Twisted Hyacinth, Large
32cm (Dia) x 1.3cm (H)
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T E L E G R A M C O.
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S E R A XPure by Pascale Naessens
SX-B1013049 CERAMIC BOWL
Black, Extra Large
28cm x 10cm (H)
SX-B1013051 CERAMIC BOWL
Black, Mini
13.5cm x 6.5cm (H)
SX-B1013052 CERAMIC BOWL
Light Green/Black,Extra Small
16cm x 5cm (H)
SX-B1013053 CERAMIC
SERVING BOWLAqua Green/Black, Small
20cm x 5cm (H)
SX-B1013054ZG CERAMIC DEEP PLATE
Green/Black, Medium
24.5cm x 4cm (H)
SX-B1013055ZGCERAMIC DEEP PLATE
Green/Black, Large
29cm x 3.5cm (H)
SX-B1013046 CERAMIC BOWL
Black, Small
14.5cm x 7cm (H)
SX-B1013048 CERAMIC BOWL
Black, Large
20cm x 9cm (H)
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T E L E G R A M C O.
SX-B1012012 CERAMIC
OVAL PLATEGrey, Small
15cm x 12cm x 2.5cm (H)
SX-B1012015 CERAMIC PLATE
Grey, Small
20.5cm x 1.9cm (H)
SX-B1012020 CERAMIC
OVAL BOWLGrey, Large
20cm x 17cm x 5.5cm
SX-B1012018 CERAMIC BOWL
Grey, Medium
10.5cm x 6.5cm (H)
SX-B1012019 CERAMIC CUP
Grey
7.5cm x 9cm (H)
SX-B1012013 CERAMIC
OVAL PLATEGrey, Medium
20cm x 17cm x 1.8cm (H)
SX-B1012014 CERAMIC
OVAL PLATEGrey, Large
28cm x 24cm x 2.5cm (H)
SX-B1013058S CERAMIC PLATE
Black, Extra Small
16cm x 1.3cm (H)
SX-B1013059 CERAMIC PLATE
Black, Medium
27cm x 1.6cm (H)
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S E R A XPure by Pascale Naessens
SX-B1013056 CERAMIC PLATEAqua Green, Small
21.5cm x 1.3cm (H)
SX-B1013057 CERAMIC PLATELight Green, Medium
27cm x 1.6cm (H)
SX-B1015227 CERAMIC PLATESea Green, Medium
20.5cm x 1.9cm (H)
SX-B1014103 STONEWARE
ROUND OVEN DISHBlack, Large
25cm x 6cm (H)
SX-B1014105STONEWARE
OVAL OVEN DISHBlack, Small
24.5cm x 16cm x 4.5cm (H)
SX-B1014106STONEWARE
OVAL OVEN DISHBlack, Medium
30cm x 21cm x 5cm (H)
SX-B1014107STONEWARE
OVAL OVEN DISHBlack, Large
37cm x 26cm x 6.5cm (H)
SX-B1014104 STONEWARE
ROUND OVEN DISHBlack, Extra Large
31cm x 7cm (H)
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T E L E G R A M C O.
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S E R A XPure by Pascale Naessens
SX-B1014216 CERAMIC
SALAD BOWLSea Green, Medium
28.5cm x 10.5cm (H)
SX-B1014217 CERAMIC
SALAD BOWLSea Green, Large
32cm x 10.5cm (H)
SX-B1014218 CERAMIC
SERVING PLATESea Green, Medium
31cm x 6.7cm (H)
SX-B1014221 CERAMIC
SOUP BOWLSea Green, Medium
16cm x 8.4cm (H)
SX-B1016229 CERAMIC
NIBBLE BOWLSea Green
11.6cm x 5.5cm (H)
SX-B1014222 CERAMIC BOWLSea Green, Medium
15cm x 7.8cm (H)
SX-B1014223 CERAMIC BOWL
Sea Green, Small
14.5cm x 7.3cm (H)
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T E L E G R A M C O.
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S E R A XTerres de Rêves by Anita Le Grelle
STONEWARE CYLINDRICAL GOBLETSmokey Blue
SX-B5116101 – Low7.5cm (Dia) x 5 (H)
SX-B5116107 – High7.5cm (Dia) x 7.5cm (H)
STONEWARE CYLINDRICAL GOBLETRust/Dark Blue
SX-B5116103 – Low7.5cm (Dia) x 5 (H)
SX-B5116109 – High7.5cm (Dia) x 7.5cm (H)
STONEWARE CYLINDRICAL GOBLETMisty Grey
SX-B5116105 – Low7.5cm (Dia) x 5 (H)
SX-B5116111 – High7.5cm (Dia) x 7.5cm (H)
STONEWARE CYLINDRICAL GOBLETSmokey Blue/Rust
SX-B5116106 – Low7.5cm (Dia) x 5cm (H)
SX-B5116112 – High7.5cm (Dia) x 7.5cm (H)
STONEWARE CYLINDRICAL GOBLETDark Blue/Rust
SX-B5116102 – Low7.5cm (Dia) x 5 (H)
SX-B5116108 – High7.5cm (Dia) x 7.5cm (H)
STONEWARE CYLINDRICAL GOBLETLight Blue/Smokey Blue
SX-B5116104 – Low7.5cm (Dia) x 5 (H)
SX-B5116110 – High7.5cm (Dia) x 7.5cm (H)
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T E L E G R A M C O.
STONEWARE CONICAL GOBLET Smokey Blue
SX-B5116113 – Small7cm (Dia) x 7.5cm (H)
SX-B5116119 – Medium8.5cm (Dia) x 9.5cm (H)
STONEWARE CONICAL GOBLET Rust/Dark Blue
SX-B5116115 – Small7cm (Dia) x 7.5cm (H)
SX-B5116121 – Medium8.5cm (Dia) x 9.5cm (H)
STONEWARE CONICAL GOBLET Misty Grey
SX-B5116117 – Small7cm (Dia) x 7.5cm (H)
SX-B5116123 – Medium8.5cm (Dia) x 9.5cm (H)
STONEWARE CONICAL GOBLET Dark Blue/Rust
SX-B5116114 – Small7cm (Dia) x 7.5cm (H)
SX-B5116120 – Medium8.5cm (Dia) x 9.5cm (H)
STONEWARE CONICAL GOBLET Light Blue/Smokey Blue
SX-B5116116 – Small7cm (Dia) x 7.5cm (H)
SX-B5116122 – Medium8.5cm (Dia) x 9.5cm (H)
STONEWARE CONICAL GOBLET Smokey Blue/Rust
SX-B5116118 – Small7cm (Dia) x 7.5cm (H)
SX-B5116124 – Medium8.5cm (Dia) x 9.5cm (H)
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S E R A XTerres de Rêves by Anita Le Grelle
SX-B5116125 STONEWARE BOWL
Misty Grey/Dark Blue, Small
10cm (Dia) x 5cm (H)
SX-B5116128 STONEWARE BOWL
Misty Grey/Dark Blue, Medium
13.7cm (Dia) x 6cm (H)
SX-B5116131 STONEWARE BOWL
Misty Grey/Dark Blue, Large
18.4cm (Dia) x 7.1cm (H)
SX-B5116126 STONEWARE BOWL
Smokey Blue, Small
10cm (Dia) x 5cm (H)
SX-B5116129 STONEWARE BOWL
Smokey Blue, Medium
13.7cm (Dia) x 6cm (H)
SX-B5116132 STONEWARE BOWL
Smokey Blue, Large
18.4cm (Dia) x 7.1cm (H)
SX-B5116127 STONEWARE BOWL
Rust, Small
10cm (Dia) x 5cm (H)
SX-B5116130 STONEWARE BOWL
Rust, Medium
13.7cm (Dia) x 6cm (H)
SX-B5116133 STONEWARE BOWL
Rust, Large
18.4cm (Dia) x 7.1cm (H)
SX-B5116134 STONEWARE
SERVING PLATERust/Smokey Blue, Small
17.5cm (Dia) x 3cm (H)
SX-B5116139 STONEWARE
SERVING PLATERust/Smokey Blue, Medium
21cm (Dia) x 4cm (H)
SX-B5116145 STONEWARE
SERVING PLATERust/Smokey Blue,
Extra Large
33.5cm (Dia) x 8cm (H)
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T E L E G R A M C O.
SX-B5116135 STONEWARE
SERVING PLATESmokey Blue/Dark Blue,
Small
17.5cm (Dia) x 3cm (H)
SX-B5116140 STONEWARE
SERVING PLATESmokey Blue/Dark Blue,
Medium
21cm (Dia) x 4cm (H)
SX-B5116144 STONEWARE
SERVING PLATESmokey Blue/Dark Blue,
Extra Large
33.5cm (Dia) x 8cm (H)
SX-B5116136 STONEWARE
SERVING PLATEDark Blue/Rust, Small
17.5cm (Dia) x 3cm (H)
SX-B5116141 STONEWARE
SERVING PLATEDark Blue/Rust, Medium
21cm (Dia) x 4cm (H)
SX-B5116146 STONEWARE
SERVING PLATEMisty Grey/Rust, Extra Large
33.5cm (Dia) x 8cm (H)
SX-B5116150 STONEWARE PLATE
Light Blue, Small
13cm (Dia)
SX-B5116154 STONEWARE PLATE
Light Blue, Medium
22cm (Dia)
SX-B5116158 STONEWARE PLATE
Light Blue, Large
26cm (Dia)
SX-B5116159 STONEWARE PLATE
Misty Grey, Small
13cm (Dia)
SX-B5116160 STONEWARE PLATE
Misty Grey, Medium
22cm (Dia)
SX-B5116161 STONEWARE PLATE
Misty Grey, Large
26cm (Dia)
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S E R A XTerres de Rêves by Anita Le Grelle
SX-B5116147 STONEWARE PLATE
Smokey Blue, Small
13cm (Dia)
SX-B5116151 STONEWARE PLATE
Smokey Blue, Medium
22cm (Dia)
SX-B5116155 STONEWARE PLATE
Smokey Blue, Large
26cm (Dia)
SX-B5116148 STONEWARE PLATE
Dark Blue, Small
13cm (Dia)
SX-B5116152 STONEWARE PLATE
Dark Blue, Medium
22cm (Dia)
SX-B5116156 STONEWARE PLATE
Dark Blue, Large
26cm (Dia)
SX-B5116149 STONEWARE PLATE
Rust, Small
13cm (Dia)
SX-B5116153 STONEWARE PLATE
Rust, Medium
22cm (Dia)
SX-B5116157 STONEWARE PLATE
Rust, Large
26cm (Dia)
SX-B5116137 STONEWARE
SERVING PLATELight Blue/Smokey Blue,
Small
17.5cm (Dia) x 3cm (H)
SX-B5116142 STONEWARE
SERVING PLATELight Blue/Smokey Blue,
Medium
21cm (Dia) x 4cm (H)
SX-B5116138 STONEWARE
SERVING PLATEMisty Grey/Dark Blue,
Small
17.5cm (Dia) x 3cm (H)
SX-B5116143 STONEWARE
SERVING PLATEMisty Grey/Dark Blue,
Medium
21cm (Dia) x 4cm (H)
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T E L E G R A M C O.
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S E R A XAqua by Serax
SX-B1413002 STONEWARE
CONICAL CUPTurquoise
11cm x 7.5cm (H)
SX-B1413003 STONEWARE
FLAT CUPTurquoise
15cm x 3.5cm (H)
SX-B1416017 STONEWARESOUP BOWL
Turquoise
23cm x 6cm (H)
SX-B1413005 STONEWARE
BOWLTurquoise
18cm x 6.5cm (H)
SX-B1413008 STONEWARE
DESSERT PLATEBlue Speckle
22cm x 3cm (H)
SX-B1416015 STONEWARE
BIG PLATETurquoise
28.5cm x 4.5cm (H)
SX-B1416014 STONEWARE
BIG PLATEBlue Speckle
28.5cm x 4.5cm (H)
SX-B1413009 STONEWARE
DESSERT PLATEGreen Speckle
22cm x 3cm (H)
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T E L E G R A M C O.
29
S E R A XAqua by Serax
SX-B1413011 STONEWARESALAD BOWL
White
24cm x 10cm (H)
SX-B1413012 STONEWARE
SERVING PLATEWhite
37cm x 3cm (H)
SX-B1413013 STONEWAREDEEP PLATE
White
33cm x 8cm (H)
SX-B1413010 STONEWARE
DESSERT PLATEWhite
22cm x 3cm (H)
SX-B1413007 STONEWARE
BIG PLATEWhite
28.5cm x 4.5cm (H)
SX-B1413001 STONEWARE
CONICAL CUPWhite
11cm x 7.5cm (H)
SX-B1413004 STONEWARE
FLAT CUPWhite
15cm x 3.5cm (H)
SX-B1413006 STONEWARESOUP BOWL
White
23cm x 6cm (H)
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T E L E G R A M C O.
31
S E R A XMarble by Serax
SX-B7214470 CARRARA
MARBLE PLATTERRectangle, White, Small
15cm x 10cm x 1.4cm (H)
SX-B7214541 TERRAZZO
PRESENTATION PLATTER
Round, White, Small
30cm (Dia)
SX-B7214543 TERRAZZO
PRESENTATION PLATTER
Round, White, Large
40cm (Dia)
SX-B7214542 TERRAZZO
PRESENTATION PLATTER
Round, Grey, Small
30cm (Dia)
SX-B7214544 TERRAZZO
PRESENTATION PLATTER
Round, Rose, Large
40cm (Dia)
SX-B7214472 CARRARA
MARBLE PLATTERRectangle, White, Large
30cm x 10cm x 1.8cm (H)
SX-B7214545 TERRAZZO
PRESENTATION PLATTER
Rectangle, White, Small
35cm x 25cm
SX-B7214546 TERRAZZO
PRESENTATION PLATTER
Rectangle, White, Large
35cm x 45cm
SX-B7214547 TERRAZZO
PRESENTATION PLATTER
Rectangle, Rose, Large
35cm x 45cm
SX-B7214548W TERRAZZO
PRESENTATION PLATTER
Geometric, White
48cm x 34cm x 3cm (H)
SX-B7214548R TERRAZZO
PRESENTATION PLATTER
Geometric, Rose
48cm x 34cm x 3cm (H)
SX-B7214548Y TERRAZZO
PRESENTATION PLATTER
Geometric, Yellow
48cm x 34cm x 3cm (H)
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T E L E G R A M C O.
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S E R A XFish & Fish by Paola Navone
SX-B0816757 GLASS FISH BOTTLE
Transparent Green, 1L
10.6cm x 7.5cm x 29cm (H)
SX-B0816758 GLASS FISH BOTTLE
WITH LIDTransparent Green, 50mL
2.6cm x 3.2cm x 11cm (H)
SX-B0816750 GLASS FISH DISH
Transparent Green, Small
23cm x 10cm x 2cm (H)
SX-B0816751 GLASS OVAL DISHTransparent Green, Small
31cm x 17cm x 2cm (H)
SX-B0816752 GLASS OVAL DISH
Transparent Green, Deep
26cm x 14cm x 3cm (H)
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T E L E G R A M C O.
SX-B0816761GLASS TUMBLERJadeite Green, Small
8cm x 6cm (H)16mL
SX-B0816760GLASS TUMBLER
Transparent Green, Medium
7.5cm x 9cm (H)22mL
SX-B0816759GLASS TUMBLERJadeite Green, Large
8.5cm x 12cm (H)40mL
SX-B0816762GLASS JAR WITH LID
Jadeite Green, Large
11.5cm x 19.5cm (H)150mL
SX-B0816763GLASS JAR WITH LID
Jadeite Green, Medium
11.5cm x 15.5cm (H)100mL
SX-B0816764GLASS JAR WITH LID
Jadeite Green, Small
11.5cm x 11.5cm (H)75mL
SX-B0816769GLASS TUMBLER
Transparent Green, Large
8.5cm x 12cm (H)40mL
SX-B0816770GLASS TUMBLER
Transparent Green, Small
8cm x 6cm (H)16mL
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S E R A XFish & Fish by Paola Navone
SX-B0816753 GLASS FISH DISHJadeite Green, Deep
26cm x 14cm x 4.7cm (H)
SX-B0816755 GLASS FISH DISH
Jadeite Green, Flat
35cm x 16cm x 2.2cm (H)
SX-B0816754 GLASS FISH DISH
Milky White, Deep
26cm x 14cm x 4.7cm (H)
SX-B0816756 GLASS FISH DISH
Milky White, Flat
35cm x 16cm x 2.2cm (H)
SX-B0816767GLASS FISH DISH
Transparent Green, Deep
26cm x 14cm x 4.7cm (H)
SX-B0816768GLASS FISH DISHTransparent Green, Flat
35cm x 16cm x 2.2cm (H)
36
T E L E G R A M C O.
37
S E R A XGlassware by Serax
SX-B0813623 GLASS MUG
Transparent Glass, Small
6cm x 9cm (H)
SX-B1311101 GLASS CARAFE
Transparent Glass, Small
10cm x 15cm (H)
SX-B1311102 GLASS CARAFE
Transparent Glass, Large
10cm x 21cm (H)
SX-B4015101 GLASS TEA POT
Transparent Glass, Small
500mL
SX-B0813624A GLASS MUG
Transparent Glass, Extra Large
8cm x 11cm (H)
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T E L E G R A M C O.
SX-B4713110 GLASS MEASURING
CUP, BEAKERTransparent Glass, Mini
100mL
SX-B4713118 GLASS MEASURING
CUP, CONIQUETransparent Glass, Medium
400mL
SX-B4713119GLASS MEASURING
CUP, CONIQUETransparent Glass, Large
1000mL
SX-B4713111 GLASS MEASURING
CUP, BEAKERTransparent Glass, Small
250mL
SX-B4713112 GLASS MEASURING
CUP, BEAKERTransparent Glass, Medium
400mL
SX-B4713113 GLASS MEASURING
CUP, BEAKERTransparent Glass, Large
1000mL
39
S E R A XGlassware by Serax
SX-B4713115 GLASS MEASURING
CUP, TUBETransparent Glass, Small
100mL
SX-B4713124 HOURGLASS
(10 MINUTES)Transparent Glass, Small
4.7cm x 15cm (H)
SX-B4713125 HOURGLASS
(30 MINUTES)Transparent Glass, Medium
6.5cm x 21cm (H)
S E R A XGeometry by Ann van Hoey
SX-B6912053 PORCELAIN CREASE
BEAKERWhite, Small
8cm (Dia) x 7.2cm (H)
SX-B6912057 PORCELAIN CREASE
BEAKERWhite, Large
8cm (Dia) x 10cm (H)
SX-B4713126 HOURGLASS
(60 MINUTES)Transparent Glass, Large
7.5cm x 24cm (H)
SX-B4713116 GLASS MEASURING
CUP, TUBETransparent Glass, Medium
250mL
SX-B4713117 GLASS MEASURING
CUP, TUBETransparent Glass, Large
1000mL
40
T E L E G R A M C O.
41
S E R A XJuno by Evelien Bleumink
SX-B7215716 CAST IRON
TOWEL RACKLow, White
70cm x 140cm (H)
SX-B7215722 CAST IRON
TOWEL RACKHigh, White
40cm x 200cm (H)
SX-B7215723 CAST IRON
TOWEL RACKHigh, Black
40cm x 200cm (H)
SX-B7215724 CAST IRON
TOWEL RACKHigh, Blue
40cm x 200cm (H)
SX-B7215717 CAST IRON
TOWEL RACKLow, Black
70cm x 140cm (H)
SX-B7215718 CAST IRON
TOWEL RACKLow, Blue
70cm x 140cm (H)
42
T E L E G R A M C O.
43
S E R A XMarie by Marie Michielssen
SX-B2513007 CERAMIC
CACTUS VASEGreen, Small
20cm x 7.5cm x 20cm (H)
SX-B7209254 CANVAS HANDBAG
WITH HANDLESWhite
15cm x 15cm x 15cm (H)
SX-B7714250 CONICAL
FLOWER POTTerracotta/White
19cm (Dia) x 15cm (H)
SX-B7714250H HANGING
FLOWER POTTerracotta/White
18cm (Dia) x 153cm (H)
SX-B7714251 BALCONY POTAssorted Designs,
Terracotta/White, Small
23cm x 11cm x 10cm (H)
SX-B7714252 BALCONY POTAssorted Designs,
Terracotta/White, Large
32cm x 15cm x 12.5cm (H)
SX-B7209263 CANVAS HANDBAG
WITH HANDLESWhite, Large
37cm (Dia) x 35cm (H)
SX-B7209264 CANVAS HANDBAG
WITH HANDLESWhite, Extra Large
60cm (Dia) x 60cm (H)
SX-B2513008 CERAMIC
CACTUS VASEGreen, Medium
18.5cm x 16.5cm x 29cm (H)
SX-B2513009 CERAMIC
CACTUS VASEGreen, Large
24cm x 22.5cm x 39.5cm (H)
SX-B7211313 CANVAS PLANTER
WITH HANDLESSet of 3, White
27cm (Dia) x 34cm (H)
SX-B7210102 MAGAZINE BASKET
WITH HANDLESWhite
50cm (L) x 24cm x 30m (H)
44
T E L E G R A M C O.
45
S E R A XPottery by Serax
SX-B3909001 EARTHENWARE MOSS PLANTER
Assorted Colours, Small
10cm x 15cm
SX-B3909004 EARTHENWARE LOW PLANTER
Natural, Small
14.5cm (Dia) x 10cm (H)
SX-B3909005 EARTHENWARE LOW PLANTER
Natural, Medium
18cm (Dia) x 13cm (H)
SX-B3909006 EARTHENWARE LOW PLANTER
Natural, Large
23cm (Dia) x 16cm (H)
SX-B3909002EARTHENWARE MOSS PLANTER
Assorted Colours, Medium
13.5cm (Dia) x 15.5cm (H)
SX-B3909003EARTHENWARE MOSS PLANTER
Assorted Colours, Large
16cm (Dia) x 19cm (H)
SX-B3909007 EARTHENWARE MOSS PLANTER WITH BORDER
Assorted Colours, Small
10cm (Dia) x 12cm (H)
SX-B3909012 EARTHENWARE MOSS PLANTER WITH BORDER
Assorted Colours, Large
17.5cm (Dia) x 19cm (H)
SX-B3909013 TERRACOTTA PLANT POT
Small
10cm x 11cm
SX-B3909015 TERRACOTTA PLANT POT
Large
15.5cm (Dia) x 16cm (H)
SX-B3909008 EARTHENWARE MOSS PLANTER WITH BORDER
Assorted Colours, Medium
13.5cm (Dia) x 15cm (H)
SX-B3909009EARTHENWARE
ORCHID PLANTER WITH BORDER
Green
15.5cm (Dia) x 15cm (H)
46
T E L E G R A M C O.
47
S E R A XPottery by Serax
SX-B6014100 CERAMIC ROUND
FLOWER POTMatte White, Small
18.5cm x 18cm x 16.5cm (H)
SX-B7214349 HERBS & SPICES POT
DISPLAY STANDRectangle, White, Small
65cm x 30cm x 90cm (H)
SX-B7214352 HERBS & SPICES POT
WITH HOLESRectangle, Light Grey
29cm x 14cm x 13cm (H)
SX-B7214353 HERBS & SPICES POT
WITH HOLESSquare, Light Grey
29cm x 29cm x 13cm (H)
SX-B7214350 HERBS & SPICES POT
DISPLAY STANDRectangle, White, Large
125cm x 30cm x 90cm (H)
SX-B7214351 HERBS & SPICES POT
DISPLAY STANDSquare, White
65cm x 65cm x 90cm (H)
SX-B6014103 CERAMIC ROUND
FLOWER POTMatte White, Extra Large
41cm x 40cm x 33cm (H)
SX-B6014101 CERAMIC ROUND
FLOWER POTMatte White, Medium
27cm x 26.5cm x 21cm (H)
SX-B6014102 CERAMIC ROUND
FLOWER POTMatte White, Large
33cm x 32cm x 26.5cm (H)
SX-B7213285 HANGING OVAL
PLANTER POT WITH HANDLE
White
16cm (Dia) x 37cm (H)
48
T E L E G R A M C O.
49
S E R A XPottery by Serax
SX-B7713001XS
SX-B7713002Smal l
SX-B7713003Medium
SX-B7713021XS
SX-B7713022Smal l
SX-B7713023Medium
SX-B7713008Large
SX-B7713028Large
SX-B7713011Medium
SX-B7713012Large
SX-B7713029XS
SX-B7713030Smal l
SX-B7713031Medium
SX-B7713017XS
SX-B7713018Smal l
SX-B7713019Medium
SX-B7713020Large
SX-B7713033XS
SX-B7713034Smal l
SX-B7713035Medium
SX-B7713037XS
SX-B7713038Smal l
SX-B7713039Medium
SX-B7713061XS
SX-B7713062Smal l
SX-B7713063Medium
SX-B7713057XS
SX-B7713058Smal l
SX-B7713059Medium
SX-B7713053XS
SX-B7713054Smal l
SX-B7713055Medium
SX-B7713049XS
SX-B7713051Medium
SX-B7713045XS
SX-B7713046Smal l
SX-B7713047Medium
STONEWARE FLOWER POT
XSD7.5cm H7.5cm
SMALLD13cm H13cm
MEDIUMD15cm H15cm
LARGED17cm H17cm
RED
DARK ORANGE
LIGHT GREY
DEEP RED
CORAL
OFF WHITE
RED BROWN
NUDE
STONE WHITE
RED BROWN
PALE PINK
LIME GREEN
MAUVE
PALE GREEN
XSD7.5cm H7.5cm
FEATURED ABOVE: Stoneware F lower Pot in XS , Smal l , Medium, Large & Stoneware Orch id Pot in Large , L i lac
SMALLD13cm H13cm
MEDIUMD15cm H15cm
LARGED17cm H17cm
LARGED14cm H13.2cm
Stoneware Orch id Pot
50
T E L E G R A M C O.
SX-B7713117XS
SX-B7713118Smal l
SX-B7713133XS
SX-B7713134Smal l
SX-B7713135Medium
SX-B7713121XSSX-B7713122Smal lSX-B7713123MediumSX-B7713124Large
SX-B7713137XSSX-B7713138Smal lSX-B7713139Medium
SX-B7713125XSSX-B7713126Smal lSX-B7713127Medium
SX-B7713141XSSX-B7713142Smal lSX-B7713143MediumSX-B7713144Large
SX-B7713129XSSX-B7713130Smal lSX-B7713131Medium
SX-B7713145XSSX-B7713146Smal lSX-B7713147Medium
SX-B7713149XSSX-B7713150Smal lSX-B7713151MediumSX-B7713152Large
SX-B7713153XS
SX-B7713154Smal l
SX-B7713155Medium
SUNSHINE YELLOW AQUAMARINEPEACH
APPLE GREEN
WHITE
BRIGHT ORANGE
GREY
ROSE PINK LILAC BLUSH PINK
SX-B7713109XS
SX-B7713111Medium
CHOCOLATE BROWN
SX-B7713081XS
SX-B7713082Smal l
SX-B7713083Medium
SX-B7713077XS
SX-B7713078Smal l
SX-B7713079Medium
SX-B7713074Smal l
SX-B7713075Medium
SX-B7713069XS
SX-B7713070Smal l
SX-B7713071Medium
SX-B7713066Smal l
SX-B7713067Medium
SX-B7713113XS
SX-B7713114Smal l
SX-B7713115Medium
SX-B7713093XS
SX-B7713094Smal l
SX-B7713095Medium
SX-B7713105XS
SX-B7713106Smal l
SX-B7713107Medium
SX-B7713097XS
SX-B7713098Smal l
SX-B7713088Large
OLIVE GREEN
MIDNIGHT BLUE
SEA FOAM
SEA BLUE
MINT GREEN
SKY BLUE
FOREST GREEN
ROYAL BLUE
PALE BLUE
TEAL BLUE
51
S E R A XPottery by Serax
SX-B7713028BLarge
SX-B7713024BLarge
SX-B7713020BLarge
SX-B7713004BLarge
SX-B7713052BLarge
SX-B7713072BLarge
SX-B7713100BLarge
SX-B7713124BLarge
SX-B7713148BLarge
SX-B7713048BLarge
SX-B7713068BLarge
SX-B7713096BLarge
SX-B7713120BLarge
SX-B7713144BLarge
SX-B7713152BLarge
SX-B7713040BLarge
SX-B7713064BLarge
SX-B7713084BLarge
SX-B7713116BLarge
SX-B7713140BLarge
SX-B7713036BLarge
SX-B7713060BLarge
SX-B7713080BLarge
SX-B7713112BLarge
SX-B7713136BLarge
SX-B7713032BLarge
SX-B7713056BLarge
SX-B7713076BLarge
SX-B7713108BLarge
SX-B7713128BLarge
NUDE
STONE WHITE
MINT GREEN
SKY BLUE
WHITE
RED
PALE PINK
LIME GREEN
FOREST GREEN
CHOCOLATE BROWN
AQUAMARINE
ORANGE
MAUVE
PALE GREEN
PALE BLUE
TEAL BLUE
APPLE GREEN
DARK ORANGE
LIGHT GREY
OLIVE GREEN
ROYAL BLUE
SUNSHINE YELLOW
BRIGHT ORANGE
LILAC
CORAL
OFF WHITE
SEA FOAM
SEA BLUE
PEACH
ROSE PINK
STONEWARE ORCHID POT
LARGE D14cm H13.2cm
52
T E L E G R A M C O.
53
S E R A XFloristry by Serax
SX-B0801430 GLASS TUBE VASE
4 Holes, Short
5cm (Dia) x 30cm (L)
SX-B1206019 GLASS VASE TRIO
3 Balls
17.6cm (Dia) x 8cm (H)
SX-B0805010 GLASS CROWN VASE
9 Balls
30cm (Dia) x 9cm (H)
SX-B0803807 GLASS HANGING
VASEHoles
5.4cm x 26cm (H)
SX-B0803808 GLASS HANGING
VASELarge
8cm x 35cm (H)
SX-B0804909 GLASS
CATERPILLAR VASE4 Balls
43cm (L) x 10.5cm (H)
SX-B0806125 GLASS
CATERPILLAR VASE6 Balls
26cm (L) x 4.5cm (H)
SX-B0802672 GLASS TUBE VASE
6 Holes, Long
5cm (Dia) x 45cm (L)
SX-B0808282 GLASS CHAIN VASE
7 Cones
29cm (L) x 9.5cm (H)
SX-B2111309 PORCELAIN TAPERED
FLOWERPOTAssorted Designs,
White, Small
16cm x 16cm x 23cm (H)
SX-B2111312 PORCELAIN SOLIFLEUR
VASEAssorted Designs,
White, Large
5.5cm x 5.5cm x 23cm (H)
54
T E L E G R A M C O.
HOW TO ORDER WITH TELEGRAM CO.
We offer simple, online ordering.
You first need to be approved as a retailer. Submit an online application at Telegramco .com. You’ll then be set up as a pre-paid customer, so you can order immediately. You can then apply for a 30 day account.
Once approved, you’ll be sent a username and password to log into our online ordering system, which delivers a seamless online shopping experience.
Browse, select, pay — and we’ll ship your order within a few days!
Please note: To ensure the best representation of brands in store, and thus sales for a store, we have minimum opening orders and minimum ongoing orders. If you order to this minimum you can often maintain exclusive brand representation in your area.
SA/ACT/WA/QLD/OnlineArcadia [email protected] 040 120
ORDERING SERAX
MINIMUM OPENING ORDERAUSTRALIA: $800 (ex GST)
NSWAllan [email protected] 825 652
NEW ZEALANDDebbie [email protected]+64 9 376 0582
CONTACT
Stockists enquiries can be made anytime to your local territory manager:
We also have a New Zealand showroom. Contact customer Service to learn of any planned trade fair exhibits
VIC/TASGeorgia [email protected] 779 870
GENERAL ENQUIRIES
Customer [email protected]: +61 3 9318 0822
56
T E L E G R A M C O.
T: +61 3 9318 0822 F : +61 3 9315 1638
12 THOMAS STREET, YARRAVILLE V IC 3013PO BOX 694 , YARRAVILLE V IC 3013
Please note: Products featured in this catalogue were available at time of print (February, 2017).
The available range may vary over time as a result of sales or style changes.