Ten Trends for the Progressive Retailer

By Jeremiah OwyangNov, 2013

2

1) People desire purpose, beyond profits.

3

1) The Millennial generation, and beyond, expect companies to stand for purpose over profit.

Study conducted by Deloitte, read here

4

2) Sharing emerges as a business model –beyond consumption.

5

2) Pleygo enables parents to rent toys –rather than buy –avoiding retail stores.

Pleygo offers you the ability to rent out your own toys, too.

6

3) Local neighborhood commerce enables new opportunities.

7

3) Lockitron, an electronic lock, accessed via web apps, enables unmanned retail locations to exist in neighborhoods.

Andy Rubin of Yerdle suggests retailers can “Forward Deploy” products into local neighborhoods for easy

access.

8

3) On Demand Models and Subscription Economy redefine retail.

9

4) Trunk Club delivers men’s clothes to your doorstep, via a “Mechanical Clerk”, an personal online stylist.

Digital business executive Ethan Holland coined “Mechanical Clerk” indicating how cloud services now

extend to retail.

10

3) Now, 3D printing offers customized products, and impacts supply chain

11

5) As 3D printed apparel emerges, customization increases --reducing inventory, impacting supply chain.

Victoria Secret fashion show features only 3D printed lingerie, and Appalatch offers customized, sustainable, 3D printed

wool sweaters

12

6) Marketplace models extend brand beyond core value proposition.

13

6) Brands launch marketplaces to feature Makers and promote social good.

14

8) New forms of data improve customer and brand relationship.

15

7) Businesses can now rate customers –offering a better experience for all.

16

7) Alternative currency spurs new transaction opportunities.

17

8) Alternative currencies, like Bitcoin, leave authorities confused, yet online merchants adopt.

18

9) Crowdfunding offers the highest form of loyalty: shared fate.

19

9) Online Retailer Betabrand let’s the crowd choose products via crowd funding –a higher degree of loyalty.

20

10) Crowd created products offer endless innovation.

21

10) Etsy and Nordstrom partner to deliver endless innovation from Maker Movement

1) People desire purpose, beyond profits.

2) Sharing emerges as business model over consumption.

3) Local neighborhood commerce enables new opportunities.

4) On-demand delivery sends products direct to home.

5) Now, 3D printing offers customized products, and impacts supply chain

6) Marketplace models extend brand beyond core value proposition

7) New forms of data improve customer and brand relationship.

8) Alternative currency spurs new transaction opportunities.

9) Crowd funding offers the highest form of loyalty, shared fate.

10) Crowd created products taps endless innovation.

SUMMARY: TEN TRENDS FOR THE PROGRESSIVE RETAILER

22

Business Models

1. People are empowered to get what they need from each other.

2. The crowd is becoming like a company –bypassing inefficient corporations.

3. Corporations must use these same tools and strategies to regain relevancy.

4. This requires business model change.

5. The crowd will become the company, making corporations resilient.

FINAL TAKEAWAYS

Crowd CompaniesEmpowered People & Resilient Brands

Jeremiah OwyangChief Catalyst, Founder

Jeremiah@CrowdCompanies.com