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Supply
Chain
of U
nile
ver Pa
kista
n
Term report Presentation
Supply Chain ofUnilever Pakistan
Distribution Management
Mr. Imran Ali.
Group MembersSeema Mumtaz
Khadija Tariq
Mohammad Ammar
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Supply
Chain
of U
nile
ver Pa
kista
n
Introduction to Unilever
Unilever is a European based company Started its operations in 1948. Foods, detergents and other personal and consumer products. The company is quoted on the Karachi, Lahore and Islamabad Stock
Exchanges. Around 2000 employees in Pakistan.
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Supply
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of U
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ver Pa
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Brand Wagon
Food Brands
Home Care
Personal Care
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Supply
Chain
of U
nile
ver Pa
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Supply chain:
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Supply
Chain
of U
nile
ver Pa
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Efficient and challenging supply chain systems
Over one hundred Stock Keeping Units (SKUs).
Supply Management:
Suppliers:
Business Partner Code:
Sourcing of raw material:
Supplier audit program:
Manufacturing:
DISTRIBUTOR:
Retailers:
Customer:
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Supply
Chain
of U
nile
ver Pa
kista
n
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Supply
Chain
of U
nile
ver Pa
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Territory Manager
Supply Chain of Unilever
Objectives of Unilever supply chain strategy:
Cost reduction:Feasible ware house location
Outsourced their transportation.
Service improvementUnilever provide different services to them.
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Supply
Chain
of U
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ver Pa
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Method for making strategies:
Unilever is using
Differentiated distribution:
Different customer service requirement different product characteristics and different sales levels.
For example Blue Band Margin (BBM), this product requires totally different level of customer service.
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Supply
Chain
of U
nile
ver Pa
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Proper channel strategy:
Unilever using supply to stock strategy for mature and predictable products and supply to order strategy for unpredictable
They have economical production Finished goods inventory Economical buy quantities Large shipment sizes Batch order processing
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Supply
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of U
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ver Pa
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Special order in Unilever
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Supply
Chain
of U
nile
ver Pa
kista
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Process View
Customer Order
cycle Customer Order Replenishment cycle Pull ProcessCustomer orderCycle Replenishment Cycle
Procurement Manufacturement Replenishment
Manufacturing Cycle Cycle
Push Process Procurement
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Supply
Chain
of U
nile
ver Pa
kista
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Locations selection of the Warehouse:
Location Selection: Inventory Level: Transporting Mode: Out Sourcing: Relationship with the distributor Relationship with Distributor: Relationship with supplier:
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Supply
Chain
of U
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ver Pa
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Forecasting Method
Unilever is implementing the time series method of the demand forecasting.
Time series forecasting method use the historical demand to make a forecast.
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Supply
Chain
of U
nile
ver Pa
kista
n
Aggregate planning strategies:
Unilever is implementing is the level strategy, as a stable machine capacity and workforce are maintained with constant output rate. Production is almost synchronizing with demand
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Supply
Chain
of U
nile
ver Pa
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Zone of Strategic Fit:
Responsive
Supply chain
Responsiveness
Spectrum
Efficient
Supply chain Certain demand Implied Uncertain demand
uncertainty
Spectrum
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Supply
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ver Pa
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Scope of Strategic fit
Suppliers Manufacturers Distributor Retailer Customer Intercompany interfunctionCompetitive Strategy Product DevelopmentStrategy Supply chain Strategy Marketing Strategy
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Supply
Chain
of U
nile
ver Pa
kista
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Intercompany
interfunction
Distribution Design Network
Distribution storage with carrier delivery
Retail storage with customer pick up
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Supply
Chain
of U
nile
ver Pa
kista
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Distribution Design Network:
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Supply
Chain
of U
nile
ver Pa
kista
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Karachi Rahimyar khan
abc XYZ
Lahorekhan e wal
Masood & Company
\
Customer
Questions
?20
Supply
Chain
of U
nile
ver Pa
kista
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Thanks Sir And all class
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Supply
Chain
of U
nile
ver Pa
kista
n