Customer Marketing ProgramJULY 17, 2012

forRich Products

1

The Opportunity

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restaurant meals

Sales Increaseretail purchases

*Period of February through April

2012*

2011*

Source: U.S. Department of Commerce

+6.6%

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Consumers Need a Nudge

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The Deal is Done

Source: Nation’s Restaurant News

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Aim for the Heart

Source: Nation’s Restaurant News

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More than a Mealgreen & customized

healthy & customized

genuine Italianfamily experience

health oriented,under 450 calories

hip & customized

artisan qualitybaking

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Source: NRA 2012 Restaurant Industry Forecast

Technology = Relevance

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Source: Nation’s Restaurant News

Millennials

$173.95per month on restaurant meals

$111.19national average

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The Industry

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Buying Process

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Knowledge = Power

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What’s a supplier to do?

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The Idea

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E-zine

Customer Portal Microsite

Quarterly Promotions

Recipes

Sales Training

Customer Marketing

Program

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Promoting the WORKS

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Social Media(to come)

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Source: NRA 2012 Restaurant Industry Forecast

Restaurants respond

Source: NRA 2012 Restaurant Industry Forecast

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Why the WORKS?

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Help customers increase consumer engagement and nudge consumers to visit their restaurants and foodservice operations

Help customers sell more to consumers through promotions

Become a leader in technology utilization and mentor customers in social media

Become a trusted information source for customers who are self-educating

Foster and nurture close relationships with key customers to become their “core supplier”

Opportunity to sell more to existing customers

Opportunity to add new customers

Why the WORKS?

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Customer Marketing ProgramJULY 17, 2012

forRich Products

40