UNKLE AGENCY – WEB SPECIFICATION

NOVEMBER 5, 2008 BENJAMIN JORDAN

1. REQUIREMENTS

Website to promote skateboarding brands while generating large, quality traffic.

Quality Traffic:

• Retailers • Retailers’ potential customer • Media

Brand Representation:

• Simple logo and profile page. • Detailed product catalogue (maintained via backend by brand or by Unkle). • Affiliate brands with sessions / events as “sponsors”.

Traffic Generating Content:

• Events calendar, option to feature Unkle events/sessions (greater visibility) • Articles and galleries reviewing sessions and products. • Galleries include photos and videos. • Articles can include galleries. • Home page capturing healthy dose of current content. • Site structure setup for optimized search engine results. • Community forum / Response forum (comments) would be a great addition

once the site traffic has grown to 100/200 visitors per day.

The Back End:

• Easy to create, edit, delete and feature events. • Convenient tools for adding photo and video content. • Quick gallery setups allowing simple arrangement of photo/video content. • Simple article editing interface with the option of attaching galleries. • Brand profiles created same as writing an article. • Rider profiles similar to above. • Cross-referencing sponsors with riders, product reviews and events. • Cross-referencing evens with riders, and sponsors. • Cross-referencing riders with sponsors, articles and events. • Etc.

2. SECTION BREAKDOWN HOME:

• MENU: home, reviews, galleries, events, brands, riders, contact • Featured Article – likely an event or product review • Recent Media – list of most recent galleries, ability to make a gallery sticky to

keep it featured even if not most recent. • Events Listing – listing of upcoming events and past events if there aren’t too

many upcoming events. If available past events show extra links like “read review”, “see photos”, “watch video”

REVIEW:

• Chronological list of articles written regarding past events or new products. • An article contains text, links, photos and videos • An article can also have an attached gallery who’s content is accessible

without leaving the review. • An article can cross reference to any existing event, rider or brand.

GALLERIES:

• Chronological list of galleries as they were added. • Galleries can contain photos and videos and a description. • “Videos Only” option lists video content exclusively. • Galleries can cross reference to existing riders, brands or events.

EVENTS:

• Upcoming events, can flag events as “promoted” to make more attractive /

visible than other events. • Past events with links to connect to reviews, photos or video if available. • Cross referencing to riders present at the event or brands, which sponsored the

event.

BRANDS:

• List of represented brands, • Brands presented similar to the article/review. Text body and associated

photo/video gallery or single image. • Brands that have cross-references between riders (as sponsors), events (as

sponsors) or articles (as product reviews) also listed within brand’s profile.

(section breakdown cont.)

RIDERS: • List of Unkle affiliated riders. • Rider profile like review article with gallery • Cross-references to galleries, videos, brands and reviews listed. • Can display cross-references to events/sessions attended.

3. DEVELOPMENT PROCESS Stage 1: Work with Lee to determine overall site map and requirements of each section. Stage 2: Lee works with graphic designer to produce the look and feel he’s going for. Stage 3: Ben works with graphic designer to tweak layout to usable templates. Stage 4: Ben creates front-end templates using design and programs back end. Stage 5: Testing and tweaks. Stage 6: Launch. 4. PROPOSED WEBSITE FLOW (see graphic on following page)