DESIGN EVALUATIONhttp://www.pureitwater.com/IN/

HEURISTICS EVALUATIONThis report provides a detailed analysis of the heuristic evaluation process used to evaluate PureIT website. The evaluation itself was performed using the heuristic evaluation usability method. based on heuristics provided by Jakob Nielsen.

This method consists of evaluators comparing a per-defined set of usability it principles to appli-cation or website while attempting to complete a system task

SUMMARY REPORT

Visibility ofsystem status

Partial

Match between system & real world

Partial

User Controland Freedom

Fail

Consistencyand Standards

Fail

ErrorPrevention

Fail

Recognition ratherthan recall

Fail

Flexibility and efficiency of use

Fail

Aesthetic andminimalist design

Fail

Recognize, diagnose, recover from error

Partial

Help and Documentation

Partial

Features & Functionality

HEURISTICS

Features and functionalitysupport users desiredwork-flows

Frequently used tasks arereadily available(e.g. easilyaccessible from the homepage)and will supported withshort cuts.

Call to actions are clear,well labeled and appearclick-able

5

5

5

The user flow is complex for a novice user. Data is not wellclassified as per the user mental model. Contextual help is missing. One way communication, no system user dialogue.Cluttering of information.

The most used functions are given a very low line area. Frequently used tasks (Login/Register/Products) are not prominent on homepage. User need to search for these action points. Decision assister is also hidden and notvery prominent.

On the home page, poor use of negative space makes it difficultfor visitors to interpret the main CTA's, visitor may miss them altogether.'Buy Now' and 'Compare' CTA is badly placed on description page. The tabs pattern is wrongly used. There is not much distinction betweenPrimary, secondary and tertiary call to actions. There are 3-4 states of same buttons, some with gradients, some flat, and some just with Grey ststrokes.These should be even to maintain consistent experience throughout the portal.

SEVERITY RATING COMMENTS

Landing Page Usabilty

HEURISTICS

The Landing page / starting pageprovides a clear snapshot andoverview of the content, featuresand functionality available

The home page / starting page iseffective in orienting anddirecting users to their desiredinformation and tasks.

5

5

By just looking at the home page, the first time user will never beable to understand where to start. There is no visual hierarchyand adds to a negative 1st impression on the user. The slider is should have at least few details which can make user dive down for more information, depicting just the price won’t help.Adding trust seals, awards will also help user to build up trust with thebrand. Decision assister brand. Decision assister results are not highlighted well.The sections ‘Beware/ Help me choose/Order germ-kill/ testimonials, etc’ are not equivalent and should not be arranged together. Moreover, usercan’t even catch then at first go.

The design of the home page doesn't encourage people toexplore the site. The items on the home page are not well distincton user's key tasks. The frequent used links/menu states are hard tounderstand and discover.

SEVERITY RATING COMMENTS

Navigation

HEURISTICS

The navigation schemeis easy to find, intuitive and consistent.

5 The navigation is hard to find, i feel the labels are not mapping well withthe user’s mental model and hence difficult to interact. Moreover the interaction state is also not well defined, somewhere you see a link, someare flyout menus, making it an indecent experience. The links state andvisibility is also adding to a bad UX and may be a reason of userabandoning the page.

The navigation has sufficientflexibility to allow users tonavigate by their desired means(eg, searching, browse by type. name, most recent, etc)

5 I feel the website lack this need. There is no assisted flow, the user isproided with a very limited information based on which he may decide to explore or leave the page. Search is missing the basic functionalities like recommended search, spell check, popular, which i very importantin conversions. The flexibility and easy of use specifically in the PDP and the registration flow is very complex.

The site structure is clear,easy understood and addresses common usergoals

5 I would say there is excess unwanted space, The information isdistinct but not much so that i can make a fission, moreover, i can’t get my eye’s to the content i want to look. I guess the important section should be given some weight age through some visual treatment and the white space should be well utilized. User goal oriented CTA's and contextual help wherever required will also help in further help giving a pleasant experience.help in further help giving a pleasant experience.

SEVERITY RATING COMMENTS

Navigation

HEURISTICS

Links are clear, descriptiveand well labelled.

3 Terminology and conventions (such as link colours/buttons) are(approximately) not always consistent with general web usage

The current location isclearly indicated (eg breadcrumbhighlighted menu item)

5 Navigational feedback is provided. But menu’s are not highlited.

User can easily get back tothe homepage or relevantstart point.

5 Its hard to move between related pages and sections, sometimethere is a dead end while navigating. A classic example of this is the compare functionality on PDP which sticks on the screen evenif we move out of the PDP.

SEVERITY RATING COMMENTS

Search

HEURISTICS

A consistent, easy tofind and eat to use searchfunction is available through(where desirable).

The search facility deals well withcommon search (e.g. showingmost popular most popular results),misspellings and abbreviations.

5 The search is intuitive, but the doesn’t have basic search features. Search engine is not providing help on automatic spell checking and doesn't looks for plurals and synonyms of the searched keyword. The search engine is also not providing an option for similarity search ("more like this

The search interface is appropriate to meetuser goals (eg multi-parameter,prioritized results, filtering results)

5 Difficult to search, edit and resubmit the search. Search results page doesn't retrieve how many results where found.

SEVERITY RATING COMMENTS

Forms

HEURISTICS

Complex forms and processes are brokenup into readily understood stepsand sections. Where a process is used, a progress indicator ispresented with number or namedstages.stages.

5 Visual treatment is required.

Required and optional formfields are clear indicated. Isdata check performed

5 There is no clear distinction between "required" and "optional"fields on forms. Fields on forms doesn't contain hints, examplesor model answers to demonstrate the expected input. Forms arenot validated before the form is submitted. With data entry screens,the site doesn't perform out field-level checking and form-levelchecking at the appropriate time.

SEVERITY RATING COMMENTS

Performance

HEURISTICS

Site performance doesn’t inhibitthe user experience( eg slowpage downloads, long delays)

4 Common problem on all pages. Need to be fixed.

Errors and reliability issuesdon’t inhibits user experience.

5 Fails on this parameter. The form on homepage accepts numerical inname fields, same issue with registration process.

Possible user configurations(e.g. browser, resolutions, computerspecs) are supported

2 Need work

SEVERITY RATING COMMENTS

Identified Issues

ISSUE DESCRIPTION

Demo Form: Accepts numbers in name field.

Demo Form: No mechanism for Error prevention.

Click here on Classic UV+ banner is not clickable.

Remember password feature not present

Registration is a painful process.

The color schema is bad, blue on black is hard to read.

Country dCountry dropdown needs a visual treatment.

Buttons, need to be consistent, there should be max 3 types of CTA's with different states.

PureIT Benefits - has content which is not pertaining to the label.

No use of My profile, order history , etc if user is not logged in. This is state specific information.

Horizontal navigation should have same experience, either new page or fly out sub menu.

Current location is not highlighted on the page.

Tech

Tech

Tech

Tech

UX/Tech

UI

UI/UXUI/UX

UI/UX

UX

UX/Tech

UX/Tech

ISSUE TYPE

Identified Issues

ISSUE DESCRIPTION

Tech

Tech

Tech

UX/Tech

UX/Tech

UI

UI/UXUI/UX

UI/UX

UX/UI

UX/UI

UX/UI

UX/UI

UX/UI

UX/UIUX/UI

Tech

The demo form opens up every time we click on something on all the pages by default, its a hindrance.

Website is very slow/ loading issue.

No logical feedback, Errors are displayed in technical language "An AJAX HTTP error occurred...”

The result through decision support system is not well highlighted and can be missed by user easily.

Search is not meeting appropriate user goals.

Order germkill - Content not displayed well, total cost missing.

Contact us: Unnecessary white space should be optimizedContact us: Unnecessary white space should be optimized

Place an Order - Bad UX, opening up nav drop down, it should be in a light box.

Product listing page is a mess.

Placement of CTA on pdp is wrong.

PDP - Compare functionality is difficult to understand.

PDP - Similar product should be separate section.

Product manual/FAQ's opens up as a new page, but still a tab is dedicated to it. violates the pattern rule.

WWater and health page need ux and visual treatment. Bad layout, Form design is inconsistent.

The website is not responsive

ISSUE TYPE

USER TESTING

BUYER EXISITING CUSTOMERTool Used Silverback 2.0

Card Sorting

Tool Used Optimal Workshop

Card Sorting - Results

About

ProductServiceRequest

StoreLocator

Contact

ProductList

RegisterProduct

DSS

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Primary Info

TestimonialsWhy PureIT

DEMO

LocateSeller

Quicklinks

Book aDemo

Toll FreeNumber

Complaint

TrackOrder

Sign Up/in

ServiceCenters

Cart

Search

RegionalWebsite

MIND MAP

Wireframe

Tool Used Axure RP 8

THANKS!Kuljeet Chaudhary

kuljeetchaudhary1987@gmail.com