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Testing of Pre-registration in Preparation for the
2020 US Census
UNECE/Eurostat Group of Experts on Population and Housing Censuses
September 23, 2014
Arona L. PistinerSpecial Assistant to Associate Director for 2020
Census for International Collaboration and Policy
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The Context for Census Taking in the 21st Century
Evolving respondent behavior
Digital society Need to contain
costs
United States CensusCost Per Housing Unit, 1970-2010 (2010 US $)
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Pre-Registration:A New Approach to Self-Response
Promote use of Internet and digital communication
Reduce paper
Use of advertising and partnership to provide understanding and promote participation
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Pre-Registration:A New Approach to Self-Response
Provides an opportunity for respondents to “sign-up” for the Census
Advantages For the Respondent –
They provide preferred mode of electronic contact For the Census Bureau –
Allows for early engagement with respondents Enables greater electronic contact, reducing need for
paper
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Pre-Registration: Current Status of Research Internationally
International Collaboration on Census Pre-Registration (ICCP)
United States, Australia, Canada and New Zealand, United Kingdom, Scotland
United States testing 2014 Census Test 2015 Census Test
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The US Census Bureau Experience2014 Census Test – Objectives
Test new contact and notification strategies, including email and automated telephone contacts
Encourage respondents to pre-register with their email or cell phone to receive future notifications
Provide multiple response options for respondents: internet, telephone, paper
Allow respondents to report their information without a pre-assigned identification number
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Sent postcard invitation to encourage respondents to pre-register
Opened pre-registration portal prior to full data collection
Collected address information and respondents’ contact mode preference: email or text message
Used respondents’ preferred mode for all future contacts (except final contact when paper questionnaire was delivered)
The US Census Bureau Experience2014 Census Test – Design
2014 Census Test Pre-Registration Portal
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Very low participation with pre-registration About 3 percent of invited respondents participated Of these about 93 percent ultimately responded
Majority (about 92 percent) of pre-registrants selected email as their preferred contact mode
Overall, achieved internet self-response in excess of 60 percent without any significant promotion or paid advertising
The US Census Bureau Experience2014 Census Test – Preliminary Results
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The US Census Bureau Experience2014 Census Test – Lessons Learned
Develop messaging that respondents may receive after they’ve responded on the internet e.g., “If you’ve already responded, thank you…”
Provide respondents with confirmation that we’ve received their internet response (e.g., email receipt)
Email does not appear to be a viable option as a replacement for paper for initial contacts and invitations
Pre-registration participation was low and may require more promotion to fully inform the public of the purpose and value
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The US Census Bureau ExperienceLooking Ahead – 2015 Census Test
Will employ advertising, promotion, and partnership Use targeted, digital advertising to promote pre-
registration and then encourage self-response, with or without a pre-assigned identification number
Use partnership efforts to reach out to specific communities, particularly hard-to-count and traditionally undercounted populations
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Thank You!
For additional information please contact:
Arona L. [email protected]
Jane [email protected]