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[Former Professor of VIT, Vellore (TN) & BU]
Hypo.Testing/ RNS/kiit 1
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1.Define Research Problem2.Review Literature (Last finding/ theory/ concept)
3.Formulate Hypothesis
4.Design the Research (Sampling design)5.Collection of data(Observations, response variable)
[ Predictor, criterion variables] Ex. - advt., sales
6. Analysis of data (Hypothesis testing etc.)
7. Interpretation & Final report
Hypo.Testing/ RNS/kiit 3
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Research gap
Additional knowledge
Trying to know something about the unknown
Population vs Sample
Parameter vs Statistic Census vs sampling
Sampling methods & sampling distributions
Sampling error, standard error
Estimation: point & interval
Hypo.Testing/ RNS/kiit 4
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of consumers of
Marital status of respondents Annual Income of family2. Relevance of malls, like Bigbazar (to the locals);3. Importance of while buying Mobile,
edible oil4. Use of credit cards;5. Attitude (I)/ Preference(O)
(study on fruit juice Vs soft drink)6. Newspaper popularity;
7. Packaging [study onfor
deodorant];8. Selecting a trusted/ dependable Hospital
Hypo.Testing/ RNS/kiit 5
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The observational method involves human or
mechanical observation of what people actually door what events take place during a buying or
consumption situation.
are repeated-measurement studies, that collectdata over several periods in time.
Hypo.Testing/ RNS/kiit 6
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is a declaratory statement that is testable. Itis a statement about the population that we wish to
verify on the basis of available sample information.
- It is a provisional answer to the research problem
under study which is tested empirically for its validity.
The hypothesis tested is generally called
and the other, which gives a reversestatement, is called its
Hypo.Testing/ RNS/kiit 7
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1.
2.
3. 4.
Hypo.Testing/ RNS/kiit 8
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Actual/true-State
Reject (H0) Accept (H0)
H0 True Wrong (Type IError)
CorrectDecision
H0 False Correct
Decision
Wrong (Type II
Error)
Action
Decision from Sample
= Producers risk and = Consumers risk, (chances of)
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the probability of type-1 error, is known as thelevel of significance of the test (= size of the CriticalRegion).
Prob.{Accepting H0 / H1 is true}= ,
(1-
) is called the power of the test.- We cant check/ reduce both & simultaneously.The usual practice is to control at a predeterminedlow level and subject to this constraint on wechoose such a test that minimizes (or maximizesthe power function, 1- ). Generally we choose =0.05 or, 0.01 (i.e. 5% or 1%) level of significance.
Hypo.Testing/ RNS/kiit 10
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In every test, we compute the value
- E( )Z = --------------
S.E.( )
Where , is the statistic;S.E ( ) is the standard error of the statistic .
Hypo.Testing/ RNS/kiit 11
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Large Sample Test
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1. Construct hypotheses (null & Alternative) 2. Select appropriate test statistic (formula)
3. Calculation (calculated value of t or z)
4. Comparison (with tabulated value)
Note: Testtype (one/ two tailed test) depends onH1one/ two tailed test : (z=2.58 or 1.96), for 1% or 5%
one tailed test : (z= 2.33 or 1.645), for 1% or 5%
Hypo.Testing/ RNS/kiit 13
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Hypo.Testing/ RNS/kiit 14
n
XZ
/
0
FORMULAE FOR TESTS
Cases: - Large sample test
1. Testing of Mean of a Normal Distribution With Known S. D. ( ):
2. Testing of mean of a Normal Distribution with unknown S.D. ():
Where,
(S is called sample Standard Deviation)
21
1 XX
nS i
nS
Xt
/
0
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Hypo.Testing/ RNS/kiit 15
,11
21
21
nnS
XXt
2
11
21
2
2212
12
nn
SnSnS
3 (a):Test ofequality of two means with known variances:
(Ho: 1
= 2
)
3(b): Test ofequality of two means where variances are not
known:
,
2
12
1
12
21
nn
XXZ
Where,
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Hypo.Testing/ RNS/kiit 16
npq
PPZ
/
1
2
22
1
11
21
n
qP
n
qP
PPZ
4 (a): Test of proportions (single sample):
4(b): Test of equality of proportions of two samples:
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t - test when :
(i) Sample size is within 30-40, or less(ii) Population variance or standard deviation isunknown.
While testing hypothesis following are
usually made:(a) the population is normal (or ApproximatelyNormal),(b) Observations are independently drawn for therandom sample.
(c) In case of 2 samples, population variances areequal(for the test of equality of Means)
Hypo.Testing/ RNS/kiit 17
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This test is used for:
(i) test of dependence or association between
2 attributes,
(ii) test of goodness of fit,
(iii) test of homogeneity (of distributions,correlation coefficients & population variances).
n (Oi- Ei)2
2 ( )= --------
i=1 Ei
Hypo.Testing/ RNS/kiit 18
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Hypo.Testing/ RNS/kiit 19
Critical region (or the rejection area)
Accept
Right-tail
Left-tail
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Hypo.Testing/ RNS/kiit 20