National Institute of Fashion
For Federal Trade Fair "TEXTILLEGPROM"
Moscow, September 2011
The most of the fashion trend forecasting services make reports on global fashion trends, industry news and consumer insights, trade fairs, retail destinations, major runway shows. However most of them don’t have clear vision of national fashion features and cultural influences on trends and fashion. Meanwhile, this is the most important part today, when budgets are very tight in the fashion industry. This is the subject of interest of manufacturers oriented for domestic market in Russia. Therefore,
first we make our fashion trends forecasting directly for the Russian manufacturers with strong highlights. Our report is based on the scrupulous statistical data analysis of street fashions of major cities in Russia.
Secondly, we separately analyze all aspects of fashion design: silhouettes, shape of key items that influencing these silhouettes, color, print, texture of fabrics, and accessories.
Our research has been done with a consideration of the preference patterns of various ages and needs of consumers, which is so important in planning of an apparel collection.
Our studio consists of one of the best team of designers and trend analysts in Russia. That is why NIM has been invited to hold seminars at various trade shows and events and seasonally presented at “TEXTILLEGPROM” – the largest exhibition in Russia and the CIS countries for textile and light industry goods, functioning in B2B format and covering the entire spectrum of products and services of this economic sector:
http://www.textillegprom.ru/en/the_fair/news_releases/
http://www.textillegprom.ru/about_the_fair/business_program/kalagova.php
Content:
Runway trends influence the Russian market in F/W’ 2012-13
ImageSilhouetteKey itemsColorTexture, structure, and textile designAccessories
The different age groups of the customers have their own preferences, which is of importance in design of collection.
In this presentation we analyze:
AGE GROUPS
Youth group(age 20-35)
Middle age group(35-55)
Elderly age group(55 and upwards)
Image
Way of the Warriorassociated withZen philosophy
-Independent-Goal-oriented-Disciplined -Sophisticated
Debt to Nature
Max Mara
Anglo-Saxon or Scandinavian image
Collections were created for independent and strong woman as in previous seasons. However today her image comes closer to the Nature . Her look recalls Anglo-Sax and Scandinavian types. Her lifestyle and mentality are reminiscent of Northern epic heroes and Vikings, from whom comprehension of fatal magic female force has come to us.
Kenzo
Andrej Pejic
DELUXE CAVE Woman
Ralph Ruccci Chanel
Austerity and self-sufficiency in combination withbusiness style
It is image of a woman who’s overcome cataclysms of 2012. She combines wild cat plastic with terminator endurance.
SCANDINAVIAN IMAGES IN RUSSIAN INTERPRETATION
ENGLISHARISTOCRATISM
Elegance and bon tone are the majorqualities of the Lady
Moschino
Chanel Ralph Lauren
ENGLISH ARISTOCRATISM IN RUSSIAN INTERPRETATION
Silhouette
Silhouette
Youth group 57% 9% 16% 14% 4%
Middle age 53% 12% 14% 16% 5%
Elderly age 54% 13% 10% 23% -
Silhouettes usage statistical data over fall/winter 2011-12 season in Russia
RECTANGULAR SILHOUETTE«FROM BOYFRIEND SHOULDER»
- Volume enlargement of the silhouette
- Sloping shoulders accentuate silhouette bulkiness
- Whole silhouette is divided as 1 to 1 or 1 to 2
Jil Sander Celine
“from boyfriend shoulder” SILHOUETTE ON RUSSIAN STREETS
Classic rectangular silhouette
- The shape becomes more flexible due to the quality of fabrics
- The basic length is maxi or hardly bellow a knee line
- Silhouette becomes elongated and it‘s width slightly increases
Jean Paul Gaultier Diesel Black GoldCalvin Klein
RESTANGULAR SILHOUETTE ON RUSSIAN STREETS
- Waistline at its natural place
- Smooth and pure shapes
- Garments are noticeably narrowed downwards that underlined elegance of forms
Celine
SEMI-FITTED SILHOUETTE
Akris
OVAL SILHOUETTE
«ANGULAR OVALS» These oval silhouettes are drawn
towards a wide rectangular
«WIDE-OPENED OVALS»Large volumes are created by draperies and widened sleeves. Such silhouette accentuates an accruing tendency of oval silhouette usage a lot more.
ChanelAlexander Wang Burberry Prorsum
OVAL SILHOUETTE ON RUSSIAN STREETS
«Wide-open ovals» ON RUSSIAN STREETS
THE TRAPEZOID Influence of an oval silhouette has had an impact on the trapezoid silhouettes. The trapezoid has flowing and smoothed angles, therefore the whole image does not look so aggressively as it was some years ago.
Alexander Wang Michael Kors
X-SHAPED SILHOUETTE
- The sleeve head and the bottom of clothes are frequently rounded up
- The length of clothes is hardly above a knee or the middle of a calf line
- This silhouette is seen mostly in trench coats
Burberry Prorsum
X-SHAPED SILHOUETTE ON RUSSIAN STREETS
THE KEY ITEMS
Youth group :OUTERWEAR
Quilted jacket
Overcoat
Raincoat
Trench coat
Down-padded coat
Куртки
Пальто
Плащи
Пуховики
Youth group :SWEATERS & JACKETS
Jumper
Cardigan
Sweatshirt
Denim
Cloak
Suit jacket
Jacket
Waistcoat
Sweater
Youth group:TOPS
Top
Dress
Shirt
Blouse
T-shirt
Turtleneck sweater
Maxidress
Youth group:BOTTOMS
Skirts
Trousers
Breeches
Jeans
Shorts
Leggings
Sports trousers
Capri
Middle age group:OUTERWEAR
Quilted jacket
Overcoat
Raincoat
Trench coat
Down-padded coat
Middle age group:SWEATERS & JACKETS
Sweater
Cardigan
Suit jacket
Jacket
Jumper
Cloak
Dinim
Waistcoat
Sweatshirt
Poncho
Middle age group:TOPS
Top
Dress
Blouse
Shirt
Turtleneck
T-shirt
Middle age group:BOTTOMS
Skirt
Trousers
Jeans
Shorts
Capris
Leggings
Elderly age group:OUTERWEAR
Quilted jacket
Overcoat
Raincoat
Down-padded coat
Trench coat
Elderly age group:SWEATERS & JACKETS
Suit jacket
Poncho
Sweater
Cardigan
Jacket
Jumper
Cloak
Denim
Elderly age group:TOPS
Dress
Shirt
Top
Turtleneck
Elderly age group:BOTTOMS
Trousers
Skirt
Jeans
Breeches
Sports trousers
FABRIC DESIGN
REPTILE LEATHER
Currently, usage of computerized pattern of reptile skin fits perfectly into the leading fashion trend - which is an aspiration of an digital era person towards the wild nature
REPTILIE PATTERNS ON RUSSIAN STREETS
Natu
ral s
truct
ures
Natural structures fit effortlessly in a today's costume as an imitation of the cracked or relief surface with new textures. Sometimes it looks like surface with the emerged outgrowths.
PSYCHEDELIC ORNAMENT
Character of bright English prints is so much exaggerated by present designers that it has adopted psychedelic nature, in which challenging color kaleidoscope camouflages the person.
PSYCHEDELIC GRAPHIC ORNAMENT ON RUSSIAN STREETS
THE THICKENED MAT LEATHER
The leather became more thickened with mat tint. It resembles dense wool or a soft seal skin
LEATHERS ON RUSSIAN STREETS
CARELESS BULKY KNITTING
Effect of carelessness in a way of knitting also gives softness to the whole image
THE FUR RESEMBLING
A WIG
The long fur, which is creating an image of uncombed and ungroomed yeti, has found its level among vanguard models of designer’s collections.
THE FUR«YETI»
THE FUR REMINDING A CUDDLY TOY
Such multi-colored and differently-textured types of fur are often used in one model, that is why it looks shabbier and touching as a teddy bear.
The fur reminding forgotten good old Soviet toys evokes cozy memoirs
THE PATCHY FURPresence of negligence and lack of a luxury hint is a leading trend of furs range. This shabby and flocculent fur resembles the one, which our ancestors wore. This fur seems to belong to the person, who stood up into fights with the pack of wolves...
COLOURThe color scheme reflects the emotional part of a new female image and the
general atmosphere of collections.
Achromatic
Brights
Darks Pastels
Achromatic
Brights
Darks Pastels
Achromatic
Brights
Darks Pastels
Youth group (age 20-35)
Middle age group (35-55)
Elderly age group (55 and upwards)
THE BLACKS. In last fall-winter seasons black color has supplanted all spectrum of colors. Models on runway looked like the funeral procession striding from one collection to another. Last season black colors changed already a little and began to remind dark gray. In this season picturesque dark gray colors remind glitter and variety tints of natural black pearls
Chanel Black color on Russian streetsAlexander Wang
THE WHITES. The scheme of white colors has also changed. Now they are not snowy white, but warm tints of white. No wonder that PANTONE has given names to all of them: an ivory white, an oyster white, a porcelain white, an antique white etc. Both dark grey and dingy white silhouettes are often supplemented with unexpected accents of bright colors
Bensoni Akris The white color on Russian streets
Chado Ralf Rucci Chanel
THE B&W. The classic black and white color combination allows to reach laconism of an English image. Moreover, in this season contrasting trimmings of constructive lines and edges of details go down a treat giving additional graphicness and rigidity to a clear-cut silhouette of a business woman. This color combination looks more provocative than mix of charcoal-blacks and antique-whites. However, the color combination of dark grey with tints of dingy white or neutrals sound most sharply and exciting
The classic b&w on Russian streets
BRIGHTS. The saturated and compound contrast of related colors have appeared last spring. In fall-winter’12 season they completely fill in entire silhouette. Often they harmonize with achromatic colors. It gives them refinement and adds zest. These colors remind dramatic sounds “dièse and bémol”, which seem to be disappearing in a heavy fog. There are many models designed upon discreet achromatic scale where bright color supported by nothing else sounds unexpectedly sonorous.
Burberry Prorsum Alexander Wang Akris Chanel
Bright colors on Russian streets
NATURALS. This palette has became popular last season already. Tints of flesh and beige colors have priority in it. Through the usage of these colors designers transfer elegance and feminity of Scandinavian images which are far from being soft. This color scale looks especially magnetic in the suits with various light fur dressed on models with lightened fluttering long hair. Owing to tints of flesh color even heavy overcoats and jackets look fabulous
Diesel Black Gold Akris Burberry Prorsum Natural colours in the streets.
FOOTWEARACCESSORIES
FOOTWEAR
Ankle boots
- massive wedge heel- hefty heel- usage of print
Open-toe sandals combined with socks.Coarse knee-length socks and woolen socks evoke thoughts of traditional Scandinavian motives.
SHOES
Comfortable elegant shoes come back. It became fashionable to trim them with a practical tweed, which reminds of old good England.
BROGUES AND LOAFERS As a result of the currency of androgynous style one can discover more frequently the elements of man's clothes in a female image In fact, brogues became the hit of the season F/W’12
HANDBAGS
Rigid bag - a sac/briefcaseA sac/briefcase is the best variant for the business and self-sufficient girl. It can contain all necessary thing that
she needs during the day.
Soft and fluffy handbag
There is an aura of warmth and coziness about it.Natural fur of chinchillas and foxes is used for its manufacturing
Wattled bagsEthnic motives continue to win the market.Designers use different geographical zones for their inspiration and create collections which based on motives of national clothes of one or another country. - Monochrome scale with dominated classical colors - Reptile leather - Decorative components are brushes, fringes and wattled thongs.
ACCESSORIES
The cultural heritage of Scandinavian people has become a source of inspiration for the last winter collection. For the spring collection - the cultural heritage of Asia and Africa has served.
Long-forgotten ethnic motives is becoming stronger again.
Massiveness and laconism of decorations.
Dainty fancifully twirled patterns
NATIONAL INSTITUTE OF FASHION971-70-30
FashionInstitute.ru
Dean of Fashion Design faculty: Inga [email protected]
+7 (925) 044 71 54
Moscow, September’11.