WE POP

Direct Mode of Address – the artist Jessie J has eye contact with the camera. In addition to this the other artists featured in smaller images on the cover such as: Harry Styles, Little Mix and The Wanted all have direct eye contact with the camera, which makes the reader feel as if they are being spoken to directly.

Banner – these multiple images at the bottom of the page give the reader a sneak preview of what’s going to be inside the magazine

Masthead – this is in a bold font, so it stands out against the rest of the text on the cover. It is clear to the reader that the magazine is about pop music and the title of the magazine sticks in the audiences mind, due to the large eye-catching font. In addition to this the font is written in sans serif, this makes the text easy and clear to read.

Sell Line – many sell lines are presented on the front cover of this magazine, one example is ‘Harry on Caroline – “I wouldn’t date someone older than my mum”. They are very effective as they catch the reader’s eye and draw them in to read the magazine

Tag Line – the tag line is similar to the ‘Puff’ and the ‘Splash’. It tells us a particularly phrase is significant and memorable; it is used to draw the reader in. ‘We Heart Pop’ is trying to sell the magazine by using Jessie J on the front cover and has accompanied her by a tag line that says ‘The tears, the bullies & the voice’. Short and simple, but to the point. This draws the reader in and makes them want to read the full story inside.

Puff – this short snippet of text from an interview inside the magazine gives the reader a taste of what’s inside and it attracts them to buy the magazine. On this cover multiple snippets are used.

House Style – the familiar typography, imagery and colours from the front cover show continuity. Therefore the house style is carried on throughout the magazine.

Imagery – the use of a small red heart instead of writing the word ‘heart’ or ‘love’ tells us that the magazine is fairly informal, conveying it’s fun side.

Direct Mode of Address – the images of Olly murs, Harry Styles and Jessie J represent the artists as approachable and friendly. This makes the audience feel as if they are included and being directly looked at due to the direct eye contact the artists have with the camera. These are positive artists to include within the magazine as they are seen as role models by young girls.

Layout – there are several sections on this contents page, which include different factors the magazine holds. The sections make the contents appear more organized and overall it makes it easy for the audience to read.

Font – all of the typography on this contents page uses sans serif font. This is more effective than serif font as it’s easier to read. Moreover sans serif is less formal, so it portrays the magazine as being modern.

Imagery – the large image of Harry Styles on the right hand side of the double page spread is appealing to teenage girls, as he is a well-liked artist by girls at this period in time. His eye contact and smile makes him seem approachable and friendly. This continues the positivity of the magazine.

Typography – all of the text is written in sans serif font, this I successful for this double page spread as it’s easier to read than serif font and is more informal. Making this interview seem relaxed and relatable for readers.

Highlight – some of Harry’s interview is highlighted in hot pink to illustrate certain things the target audience may find particularly interesting.

Layout – the interview is presented in columns, this is easy for the audience to read and follow.

Colour Scheme – ‘We Heart Pop’ has stuck to three colours for it’s colour scheme, which is common. The black, white and pink all compliment each other and are easy to read against one another. The pink gives the article a girly touch to satisfy the target audience.

Conventions• Overall I think ‘We Heart Pop’ fits the conventions of a typical pop music magazine. It’s fun, light-hearted and

would appeal to it’s target audience, which would be teenage girls.

• The majority of pop magazines are social and positive, that don’t include reference to drugs, sex, violence, politics and they don’t use offensive language. ‘Top of the Pops’ sticks to these conventions and doesn’t feature any of these characteristics.

• Primary bright colours are used consistently in this magazine to represent the house style. The colours are mostly girly colours, pink is consistently used throughout the magazine, which is stereotyped to representing females.

• The artists featured in the magazine are smiling and are seen as a role models for young girls. This is expected to be found in a pop magazine due the the audience that would read it, the artists need to be setting a good example. The smiling pop stars reflect that the magazine is positive.

• This specific issue and previous issues of ‘We Heart Pop’ are very glamorous and appealing to the eye, which is conventional.

• It is clear the magazine is designed to entertain its target audience, however pop magazines are made to make money not portray a particular message.