TGI Youth 2015 R2New additions to the study

Internet and Communications Online Music – New Options Added (7-19)

Males aged 15-19, living in Greater London are

211% more likely to listen to online music via

PlayStation Music.

Females aged 11-14 living in Greater London are 19% more likely to

listen to music via Google Play.

Males aged 7-10 living in Scotland are 9% more

likely to listen to music via Xbox Music.

Females aged 15-19 living in The North are 257% more likely to listen to

music via Blinkbox Music. Whereas they are 16% less likely to in The South West

Base: Youth 7-19 Source: Youth TGI 2015 R2

Internet and Communications Internet – New Websites Added (7-19)

Source: Youth TGI 2015 R2

Internet and Communications Apps for Mobile Phones and Tablet Computers Additions to types

Search/Information

(11-19)

Instant Messaging/Video

Calling

(11-19)

Music/Radio

(7-19)

Video/TV/Film

(7-19)

Books

(7-19)

News

(11-19)

Weather

(11-19)

Fitness

(11-19)

Source: Youth TGI 2015 R2

Base: Youth 7-19 Source: Youth TGI 2015 R2

Greater London: [175]

South West : [59]

Wales: [137]

East Midlands: [98]

West Midlands : [159]

Yorkshire & Humberside : [25]

North West: [172]

Scotland: [84]

Television TV on Demand – New Service Added (7-19)

Age Group

Vert%

7-10 39%

11-14 23%

15-19 38%

Leisure Sports and Leisure Activities Options added to Club Memberships

Cricket Club (7-10)

Rugby Club (7-10)

Tennis Club (7-10)

(11-14)

(11-14)

(15-19)

(15-19)

Source: Youth TGI 2015 R2

Leisure Sports Clothing and Equipment New options added for Items

(7-19) (7-19)

Activity Tracking Wristband Swimwear & Accessories

Source: Youth TGI 2015 R2

Consumer Electronics Mobile Phones – New Options Added

New Questions

How often do you change or upgrade

your mobile phone?

Do you have a smart watch which can be

linked to your smartphone?

(7-19)

(11-19)

New Brands

(7-19)

Operating System Used

(11-19)

Source: Youth TGI 2015 R2

Consumer Electronics Mobile Phones – New Options Added (11-19)

Functions Used – Tracking Health and Fitness

Service Subscribed To

Live TV

Text Alert

Service Music Streaming

Females are 85% more likely to use Tracking Health and

Fitness Apps while Males are only 6% more

likely to.

Base: Youth 7-19 Source: Youth TGI 2015 R2

Consumer Electronics New Options – Games Bought

(15-19)

(15-19)

(15-19)

(15-19)

(15-19)

(15-19)

(7-19)

(7-14)

(11-14)

Source: Youth TGI 2015 R2

Consumer Electronics New Options

Bought From (7-19) Accessories (7-19)

Camera

NFC Figurines

Source: Youth TGI 2015 R2

Consumer Electronics Music Systems – New Options (7-19)

Desktop/Laptop Tablet Computers

Source: Youth TGI 2015 R2

82% of 15-19 year olds use YouTube to listen to music via their Desktop/Laptop.

Youths aged 11-14 are 70% more likely to listen to music off Vevo via their Tablet

computer. Base: Youth 15-19/11-14

Consumer Electronics DVD/Blue-Ray/Digital Players & Recorders (7-10)

Fast Forwards Through Adverts?

Yes No

Source: Youth TGI 2015 R2

50% of youths who fast forward adverts disagree that most advertising is

truthful

Youths who do not fast forward advert are 13% more likely to

agree that they like adverts on TV.

New Question

Outdoor Media Outdoor Advertising – Seen In The Past Week

Digital/TV Screens (11-19)

Youths living in Greater London aged 11-14 are 282% more likely to have seen Underground Advertisement.

50% of Youths aged 15-19 have seen Advertising at a bus stop

within the past week

All Other Media e.g. Posters/Billboards

(11-19)

Base: Youth 7-19

Outdoor Media Outdoor Advertising – Seen In The Past Week

Advertising in Cinema Foyers (11-19)

Advertising at a Cinema (7-10)

Source: Youth TGI 2015 R2

Outdoor Media New Question added (11-19)

Have you done any of the following in response to outdoor advertising?• Research a product • Purchased a product

• Talked with friends about a product • Used my phone to scar a QR code on an advert

• Taken a photo of an advert

Source: Youth TGI 2015 R2

People Music Stars (7-19)

Source: Youth TGI 2015 R2

CONTACT

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@KantarMediaTGIW: tgi.kantarmedia.com/uk