The 21st Century
Strategy Reach the Top of Your Game with Vision, People
and TechnologyDave Osh, CEO
Successful Strategy Blueprint
Selling Vision Engaging People
Embracing Technology
Technology Visio
nPeopl
e
Selling the
Vision
Vision is the DestinationStrategies is the road to the destination.Begin with the end in your mind.If you cannot see it, you cannot build it.Vision provides clarity to strategy. People want to belong to something special and bigger then themselves.
Make Them Want the VisionBe an evangelist.Communicate the vision with conviction, purpose and clarity.Be passionate and excited.Make it compelling - everybody wants to be part of the vision. Be personal and show What Is There For Them.
Compelling Vision
1. Core ValuesConvictionsNever compromisedExpected behaviors
2. PurposeWhy we exist. Why we’re here.
3. Envisioned FutureFuture storytelling.Connect to big picture.Define it in a vivid color.
Big Hairy Audacious Goals Aggressive far out Long term
4. BHAG
Technology Visio
nPeopl
e
Engaging People
Who and How to Engage?Who to engage?
Everyone: Peers, employees and board members.
How to engage? One-on-one! It’s time consuming. It’s takes lots of energy. But…it works.
Linears Visionaries
Engage to ExecuteThe owner and driver concept.Leverage more on emotional engagement than logical engagement. Emotional
Intentional and purposeful Passionate – want to instead of have to
LogicalBusiness PlansAction Plans
Monitor Performance
Technology Visio
nPeopl
e
Leverage Technolog
y
How to Leverage TechnologyThe trend is your friend.Look for the “next practice” instead of the “best practice”. Watch other industries instead of watching your competitors. Collaborate, partner and hire those who think differently.
Blue Ocean Strategy Challenges Status Quo
Red Ocean
• Compete in existing market
• Exploit existing demand
• Make the value-cost trade-off
• Beat the competition
• Create uncontested market space
• Create and capture new demand
• Break the value-cost trade-off
• Make the competition irrelevant
Blue Ocean
27
Break the Value-Cost Trade Off
Costs
Value for the customer
-
+
Value Innovation
Eliminate and Reduce
Raise and Create
High Profitable
Growth
3 Types of Technology Leverages
Incremental Technology – take it slowly and end up tailing the world. Disruptive Technology – a winning formula. Combinational Technology – it is the fastest cost effective way to drive innovation in the business.
Action PlanSelling Vision Drive emotionsMake it compelling
Engaging PeopleOne-on-oneAdjust, adapt and accommodate
Leverage TechnologyWatch other industries “next practices”Innovate Combinational Technologies
Tech
nologyPeople Visio
n
Thank you