DEVELOPERSLess stuff to maintainLess bloatLess wasted time
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MARKETERSSupports communicating key messages
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OUR CLIENTSClear communication helps drive brands forward
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OUR CLIENTS' CLIENTSEasier & more peaceful experience
with their product & website
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IT WILL LOOK DIFFERENTTO EVERYONE AND
EVERY PROJECT
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WHERE DO WE START?
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ASK NOT"HOW SHOULD IT LOOK?"
BUT"WHAT IS THE GOAL?"
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START A CONVERSATIONWhat is your main marketing message?Who is the primary user or users?What feeling are you trying to create?Who are your clients and what are they trying to achieve?What are your clients’ clients trying to achieve?What are you trying to achieve?
KEY TAKE-AWAYSMinimalism is a style and a mindsetRequires understanding users' needs& the project's purposeStrategically removing non-essentialelements helps create more peacefulenvironmentBeing purposeful helps us reach our goals
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RESOURCESSitepoint: What is Minimalism?Minimalist Design: 25 BeautifulExamples and Practical Tips8 Ways to Evoke Positive Emotions inVisual Design7 pillars of minimalist web designIntroduction to Minimal ArtHow to Reduce Clutter in Web DesignStakeholder Interview SampleYou Won't Finish This Article
What You Think You Know About theWeb Is WrongMinimalist Design - Should IImplement It for My Website?The Characteristics of Minimalism inWeb DesignMinimography: Royalty-FreeMinimalist PhotosNo SidebarNegative Space: Free Stock Photos