Date post: | 22-Jan-2018 |
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The BlueprintHow To Build Your Recruiter Brand
Please Allow Me To Introduce Myself.
15.8 m.
Source: US Dept of Commerce
Everyone Hates HR.
Please Allow Me To Introduce Myself.
Please Allow Me To Introduce Myself.
Please Allow Me To Introduce Myself.
30%: Go on a bad blind date.22%: Speak in front of 100 strangers.19%: Spend a day at the DMV.12%: Get a root canal
Your candidates would rather…
…then go through your recruiting process.
60% of the online recruiting
process happens before a
candidate ever directly
contacts an employer.
CEB Insights
Your candidates would rather…
Real Estate Agents.
• 40 hours of classroom training at a “Board approved Real Estate school.”
• 3 certified professional endorsements.
• Completion of Board issued, regulated exam.
• 12 hour classroom recertification course every other year.
• Annual requirement of 6 2 hour Board approved online courses.
• Biannual Board renewal of Real Estate sales license required.
Source: Commonwealth of Massachusetts
Cosmetologists.
• Completion of 6 month Board Certified classroom program.
• Minimum 1200 training hours.• Pass three part written
examination on cosmetology theory, practice and law.
• Sponsorship by state licensed cosmetologist.
• Annual recertification process.Source: Commonwealth of Massachusetts
Recruiting & Talent Acquisition.
Where Do Recruiters Come From?
Source: Echogravity
Can’t Knock the Hustle: Where Do Recruiters Come From?
Source: Echogravity Source: Relink Labs
Run This Town: Where Do Recruiters Go?
Source: Relink Labs
On To The Next One: Is Recruiting A Job or A Career?
Source: Echogravity
The Bukowski Test.
@neotys
How To Build Your Recruiter Brand.
@MattCharney
No HR Buzzwords. Just Plain English.
Recruiters can’t fix a broken culture.
Bu
Recruiters don’t control who gets paid what.
Recruiters can’t influence bad tech decisions.
Recruiters can’t influence bad hiring decision.
The only reputation or brand recruiters control is their own.
Big Pimpin’: The 6 Pillars of Influence.
Reciprocity.
#6.
#1.
\
Source: Glassdoor Source: Glassdoor
51% have buyer’s remorse
due to an inaccurate picture of the job
70% trust online reviews
and ratings as a source of brand info
95% are influenced by reviews
from those inside the company
51% have buyer’s remorse
due to an inaccurate picture of the job
70% trust online reviews
and ratings as a source of brand info
95% are influenced by reviews
From those inside the company
No One Actually
Looks Like This
At Work.Stock art is not corporate culture. Unless
your culture sucks.
63% accepted roles the candidate
considered “less than desirable.”
45% said yes to companies the
candidate thought were not “desirable
employers.”
61% of all accepted offers were
considered “not good enough.”
Reciprocity for Recruiters:
• Share resources, advice and expertise – help stakeholders help themselves.
• Networking works both ways. Don’t be a gatekeeper; open doors.• Be reliable, provide recognition and show gratitude.• The only way to increase your visibility is to increase your
involvement.• 6 words to always use: “How can I help?”
6 words to never use: “That’s not my job.”
Commitment &
Consistency.
=
=
Referrals are
400x more
likely to get hired than online applications.
=
#1.
Commitment & Consistency for Recruiters:
• Don’t just know the business of recruiting; know the business.• What your candidates and hiring managers want must always
align.• High touch wins over high tech; personalize when possible.• You’re only as good as your last hire. And your last hire is only
as good as you.• If you say you’re going to do something, do it. • Timelines and deadlines aren’t just suggestions. Meet them, or
meet the consequences.
Social Proof.
Source: Glassdoor Source: Glassdoor
51% have buyer’s remorse
due to an inaccurate picture of the job.
70% trust online reviews
and ratings as a source of brand info
95% are influenced by reviews
from those inside the company
70% trust online reviews
and ratings as a source of brand info
95% are influenced by reviews
From those inside the company
\
Source: Glassdoor Source: Edelman
51% have buyer’s remorse
due to an inaccurate picture of the job
70% trust online reviews
and ratings as a source of brand info
95% are influenced by reviews
from those inside the company
Source: Glassdoor Source: Edelman
How To Identify Internal Influence:
• Number of connections.
• Frequency of shared connections.
• Diversity of connections.
• Charting information flow.
Organization
Expertise
Age, Tenure
Social Ties
Geography
Education
Social Proof for Recruiters:
• Social media isn’t a strategy, it’s a tool. • No one can replace you if you can always be yourself.• Know when to engage, when to listen and when to shut
up.• Be chill. Don’t overshare. • Treat your employees with the respect they want and
deserve, and the rest takes care of itself.• Referrals, referrals, referrals. Game recognize game.
Authority.
Source: Talent Board Source: Gallup 2016 Job Seeker Survey
Top Recruiter Concerns
“The simplest
analysis is usually the
correct one.”
Source: US Dept of Commerce
Occam’s Razor for Recruiter
Brand.
Source: US Dept of Commerce
Will this help me make better hires faster?
Is it in the best interests of the company?
Does data support my decision?
Authority for Recruiters:
• Your employees are more trusted than you are.• Every recruiter should be a career subject matter expert.• Listen to what EEs are saying. Don’t tell them what to say.• Reevaluate and realign hiring manager satisfaction. • Know the business. Know the people. Know the data.• Never be afraid to say, “I don’t know.”
Scarcity.
Recruiting Isn’t Broken.
No One Actually Looks Like This At
Work.
No One Actually Looks Like This At
Work.
Hack #1: INFO, Yo.
• 61% of candidates want employers to respond quickly throughout the process. ▶ 61% of candidates want employers to respond quickly throughout
the process.
▶ Base: All Qualified Job Seekers (n=316)
▶ Q1110 What does a good job search / candidate experience mean to you?
▶ Base: All Qualified Job Seekers (n=316)
▶ Q1110 What does a good job search / candidate experience mean to you?
▶ Base: All Qualified Job Seekers (n=316)
▶ Q1110 What does a good job search / candidate experience mean to you?
▶ Base: All Qualified Job Seekers (n=316)
▶ Q1110 What does a good job search / candidate experience mean to you?
Scarcity for Recruiters:
• Unemployment is down; so are job tenures.• Skilled candidates are still hard to find – and they have choices.• Recruiting won’t be replaced by robots. • Focus on the work that can’t be automated.• Work with the machines, not against them.• ATS = “automate that $#!T.”
Likeability.
Reinventing Your Brand: Never too late..
”A broke man,
approachin’ the
bench with intent to
bury me under the
cell, fingered me as
toast, man.”
-Jay Z, Dope Man
”I like to think Mr.
Carter and I
understand each
other. Nobody who
met us when we
were younger men
would have
expected us to be
where we are
The Bukowski Test.
What more can I say?
Fade to Black.@MattCharney
Matt(at)RecruitingDaily.com
www.recruitingdaily.comwww.mattcharney.com
Facebook.com/recruitingblogs