The brave new Worldof Advertising.Powered by Technology.Innofest 2015 | Beijing
Partner &at K1ND Beijing at Family
(Most) People don’t like
Entertain me Educate me Offer Discounts
Babies, Cats and singing Cops…
Korean Soup Operas, K-Pop, J-Pop…
Mobile Games, Chatt Apps …
And other Brands with their content competing for the attention of your
audience.
Technology can help brands to deliver new formats of entertainment, experiences &
services for customers
Let’s take a look at some technologies that create new opportunities for brands
The Internet of Things or how every object turns into a media platform
“80 billion connected things by 2020.”
Source IDATE
That’s: 80,000,000,000
Virtual Reality or the new experience screen
Currently fundraising
Voice Interface or no screens needed
Marketing & Product Innovations Make it an experience Make it memorable through storytelling Make it easy to share
The Standout Formula
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Driver
Enabler
Multiplier
Technology Innovation
Idea/ Content
Platforms & Seeding
“The best way to predict your future is to create it.”
Abraham Lincoln