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The Business Case for Video A Unified Communications Expo panel debate
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The Business Case for VideoA Unified Communications Expo
panel debate
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.2
The business case for video
Richard Thurston
9 March 2011
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.3
Globally, interest in business-driven video communications is rising steadily
HSBC
Commerzbank
NATO
GlaxoSmithKline
Lazard
Vid
eo c
on
fere
nci
ng
rev
enu
e ($
m)
Time
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2010 2011 2012
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.4
UK is one of the global leaders in terms of video market maturity
Con
fere
ncin
g m
arke
t m
atur
ity
Time
BrazilIndia
United Arab Emirates
Hong Kong
Japan
SingaporeG
ermany
United Kingdom
United States
Developed and mature• Full service
availability• High levels of
competition in all technologies•Widespread
recognition of conferencing benefits
•Broad take-up of all services across SME-
corporate• High usage within
each business•Prices falling
significantly
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.5
Video is capable of delivering substantial cost savings in difficult economic times
Improved bill auditing
Reduce headcount
Reduce capex
Implement telepresence
Re-negotiation of price
More/ the same for less
External relationships
Supplier consolidation evident
Managed mobility difficult
External relationships
Cloudbased
services
UC integration
Implement FMC
Green ICT
Improved contract terms
Delaying
Advancing
No change to plans
Perceived as lower reward
Significantly, some are delaying UC and FMC projects
Green issues weathering the storm, but losing ground
Cloud services too far away
Adjusted programme
Cloudbased
services
Implement MPLS
Access prices
Mobile prices
Reduce mobile usage
Consolidate suppliers
Implement IPT
UC integration
Implement FMC
Green ICT
Improved bill auditing
Reduce headcount
Reduce capex
Outsource mobility
Implement telepresence
Improved contract terms
WAN bandwidth prices
Delaying
Advancing
No change to plans
High reward
External relationships
Adjusted Programmes
Easy (days)
Medium 5-10%
High >10%
Low <5%
Rew
ard
exp
ecte
d
Difficult (complex & risky)Moderate (project)
Ease of implementation
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.6
Is 2011 therefore the year of video?
There are now plenty of drivers to support global growth:
Enterprises’ increased focus on costs and employee productivity
Drive to cut CO2 emissions (though this has fallen down the agenda)
Increased quality of video hardware and software and the networks that support video communications
Increased awareness of the technology and its benefits
Falling endpoint prices
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.7
There is plenty of good news
The positives for enterprises:
Ease of use will improve technical advancements
managed services
telepresence and non-telepresence exchanges
PC-based video will become pervasive, and will lower the cost of entry
Video is making its way into collaborative web conferencing software, lowering the cost of entry
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.8
Yet there are pitfalls
The negatives:
Interoperability issues remain
Delivery of quality video can be complex architecturally
Understanding the use case and delivering the benefits requires detailed analysis and project management
Suppliers and their technical roadmaps continue to evolve
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.9
Questions enterprises must answer to determine the business case for video
What kit do I already own?
Will I need an upgrade?
What capex will I need to spare?
What meetings can I carry out over video?
What is the cost of my employees having to travel?
Can I integrate my video systems with UC?
What additional services will I need?
Can my network cope?
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.10
Realising the business case for video
Despite the uncertainty, Ovum believes there will be a strong future for video in the enterprise
One solution does not fit all – businesses must deploy the solution that is right for them
Businesses must understand their internal and external processes and the business issues they want to solve
For a great many businesses, video can improve processes and drive business value
Getting the technology choice and the timing right is paramount
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.11
Thankyou
Richard Thurston
Senior Analyst, Enterprise Telecoms
Ovum
+44 (0)20 7551 9000 or [email protected]
© Copyright Ovum. All rights reserved. Ovum is part of the Datamonitor Group.12
Richard Thurston
Senior Analyst
Enterprise Telecoms
Cisco Confidential 13© 2010 Cisco and/or its affiliates. All rights reserved.
Gary Lloyd TVSS Country Manager, UK&I, Cisco
14 04/13/23 HP Confidential
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Les Shaw - General Manager
Hewlett-Packard - Visual CollaborationStand 709
Jon Tracey
Director of Sales Engineering (International)
Stand 608
Daniel Weisbeck
Vice President EMEA Marketing
Itai Margalit, EMEA & CALA GM
Come visit us at Booth 505
Eric Le GuiniecVice President and General Manager,
EMEA
Booth #604
