The business of social networking deck bmba dec2011

Social Networking in Business

NBMBA CHAPTER MEETING

DECEMBER 12, 2011

PRESENTATION BY

ALANA PEASE & KAREN DRAKE

Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011

Agenda

Art of Networking

Social Power

Mastering Presence

12 Steps to Toot Your Own Horn

:30 Seconds to Impact

Networking Don'ts

How to Stay Connected and Be Remembered


The Art of Networking

…is building relationships to acquire information to make intelligent decisions


What Kinds of People Network?

Successful People


4 Purposes of Networking

Build relationships

Enhance your personal and professional development

Invest in future leverage

Be remembered


3 Types of Networking

Operational Building relationships with people who can help you do

your job Primarily internal and oriented toward current demands

Personal Building relationships outside the organization through

professional associations and personal interest communities, mostly external and oriented toward current interests and potential future interests

Strategic Building internal and external relationships that are

oriented toward future priorities Tend to be both internal and external and immediate

relevance may not be clear


The exchange of information or services

Business Networking

Commonly a formal, group of like-minded professionals (or organizations)

Collaboratively create, or act upon business opportunities

Interaction can be face to face and/or electronic

Social Networking

An informal or formal social structure made up of individuals (or organizations)

Connected by one or more specific types of common interest, personally or professionally

Interaction can be face to face and/or electronic

The cultivation of productive relationships

Leveraging a Hybrid Network

Social Power…

it is the Revolution!

…defined as a viral census of expressed views shared through personal broadcast platforms upon which subsequent response and/or action is generated.


What is the key driver?

Real-time experience, exposure and sharing of ideas,

news and information [around the globe]

What is the impact?

An invitation to join the experience; inspiring active

engagement

What is the end result?

Connection + Action = Empowerment

People around the globe are using technology and media platforms to organize and demand change


Social Media has dramatically changed the landscape of communication and the way people connect

97MM Super Social Users! Following world events in real-time; short, concise sound-bites of information

130MM Professionals in over 200 Countries • 41% Business • 70% Job Seeking • 80% Recruiting

http://images.search.yahoo.com/images/view;_ylt=A0PDoX0ll79OK3IAQcWJzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dlinkedin%2Blogo%26sado%3D1%26n%3D30%26ei%3Dutf-8%26fr2%3Dsg-gac%26b%3D1%26tab%3Dorganic&w=420&h=420&imgurl=howtogetajobwith.com%2Fwp-content%2Fuploads%2F2010%2F10%2Flinkedin-logo.png&rurl=http%3A%2F%2Fhowtogetajobwith.com%2Flinkedin-an-untapped-goldmine%2F&size=69.6+KB&name=linkedin+logo&p=linkedin+logo&oid=352542f6976c095f3ec9dedc84055350&fr2=sg-gac&fr=&tt=linkedin+logo&b=0&ni=30&no=6&tab=organic&ts=&sigr=11qhopn2o&sigb=13cpq1r4o&sigi=1215b16jh&.crumb=.qAzGyQYdM9

http://images.search.yahoo.com/images/view;_ylt=A0PDoYDhl79OwjkAaw6JzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dtwitter%2Bimage%26n%3D30%26ei%3Dutf-8%26b%3D1%26tab%3Dorganic&w=512&h=512&imgurl=www.cutviews.com%2Fwp-content%2Fuploads%2F2011%2F01%2FTwitter-Desktop-icon.png&rurl=http%3A%2F%2Fwww.cutviews.com%2Ftwitter-gets-updates-2-0-1-for-mac-os-x%2F7257&size=45.7+KB&name=Twitter+Desktop+icon+Twitter+Gets+Updates+2.0.1+for+Mac+OS+X&p=twitter+image&oid=ff682b514f30443bc817d6c5469feaba&fr2=&fr=&tt=Twitter+Desktop+icon+Twitter+Gets+Updates+2.0.1+for+Mac+OS+X&b=0&ni=30&no=4&tab=organic&ts=&sigr=1243goojd&sigb=12q4b3qns&sigi=12406r3qm&.crumb=.qAzGyQYdM9


It is the way to communicate says over 800MM users. Widely social and mostly informal, sharing of information, images and ideas

3B Videographers! 48 hrs of video uploaded/minute, 8 yrs of video daily, 20% traffic is via mobile; ranked as the preferred advertising medium for advertiser

Social Media cont.

http://images.search.yahoo.com/images/view;_ylt=A0PDoX1Bl79O7mgA.j2JzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dyoutube%2Blogo%2Bimage%26sado%3D1%26n%3D30%26ei%3Dutf-8%26fr2%3Dsg-gac%26b%3D1%26tab%3Dorganic&w=512&h=512&imgurl=www.mattressdepotmn.com%2Fimages%2Fyoutube_logo.png&rurl=http%3A%2F%2Fwww.mattressdepotmn.com%2F&size=64.9+KB&name=Youtube+logo&p=youtube+logo+image&oid=e881e5f72d4d946c0b128da451b01f37&fr2=sg-gac&fr=&tt=Youtube+logo&b=0&ni=30&no=5&tab=organic&ts=&sigr=10vupv2if&sigb=13hu1bk94&sigi=11fn9tlv5&.crumb=.qAzGyQYdM9

http://images.search.yahoo.com/images/view;_ylt=A0PDoX1ql79OD14A9KuJzbkF;_ylu=X3oDMTBlMTQ4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dfacebook%2Bimage%26n%3D30%26ei%3Dutf-8%26b%3D1%26tab%3Dorganic&w=512&h=512&imgurl=blog.mobiles.co.uk%2Fwp-content%2Fuploads%2F2010%2F09%2Ficon_facebook.png&rurl=http%3A%2F%2Fblog.mobiles.co.uk%2Fnew-phones%2Ffacebook-to-produce-a-dedicated-phone%2F&size=43.1+KB&name=Facebook+to+produce+a+dedicated+phone%3F+-+The+UK+Mobile+Phone+Blog+...&p=facebook+image&oid=c5911e842cf533aac1369ee3ab9e3ac7&fr2=&fr=&tt=Facebook+to+produce+a+dedicated+phone%3F+-+The+UK+Mobile+Phone+Blog+...&b=0&ni=30&no=3&tab=organic&ts=&sigr=12bgijtb4&sigb=12ric289d&sigi=11vov1rfb&.crumb=.qAzGyQYdM9


What’s Your Relational Capital?

“Even in the midst of technological advances, I find one remarkable, simple constant: business is still driven by people and relationships.”

Ed Wallace

Business Relationships that Last: 5 Steps to Transform Contacts into High Performing Relationships


Engaging Be authentically in the moment, listen for connecting points

Expressive Don’t be afraid to mix passion with perspective

Effective Maximize delivery through multiple channels of

communication (appearance, actions, oral, written)

Enlightening Be intentional and purposeful when presenting relevant

insights and data; information should benefit others or the organization

Mastering Presence with 4 E’s


BRAG! 12 Tips to Tooting Your Own Horn


Main Deliverable / Headline:

______________________________________________________________

______________________________________________________________

_______________________________________________________________________

What contribution did you make?

______________________________________________________________

______________________________________________________________

_______________________________________________________________________

What were the results?

______________________________________________________________

______________________________________________________________

_____________________________________________________________________

:30 Seconds to Impact

http://www.google.com/imgres?imgurl=http://farm3.static.flickr.com/2162/2325865367_13993ccdc7.jpg&imgrefurl=http://www.flickr.com/photos/winning-information/2325865367/&usg=__7toZdTVCGquRjAqzGcRs9XASI7c=&h=289&w=415&sz=30&hl=en&start=3&sig2=b3mISXOwH6Vr-LsX5FiciA&zoom=1&tbnid=B_yIZQhF8Ad22M:&tbnh=87&tbnw=125&ei=xbrCTsq3NuKgsgKzpu3zCg&prev=/search%3Fq%3Dsticky%2Bnote%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1T4GFRD_enUS308%26tbm%3Disch&um=1&itbs=1




5 Networking Don’ts

5. Standing in the buffet line, you send a Facebook

friend or LinkedIn request

4. You follow up within 24 hrs with no context or 6

months later with, “You don’t remember me?”

3. You hand someone your card or ask for theirs and

say, “I need to pick your brain.”

2. You corner someone, at the event, never letting

the person leave, never allowing others in

1. You never allow them to “miss you”…stalker alert!


How to Stay Connected and Be Remembered

Write purposeful thank you letters/notes

Send an article, related to your discussion

Tell people where you are

Leadership position

Current interests, articles, blogs, etc.

Connect through social network mediums

Invite people to an event/opportunity that taps an interest you discussed

Mentor someone

Know your :30-60 elevator speech

Use brag bites

Practice


How is your “net” working?


Thank You

Karen Drake, Principal

Contact: 314-805-5552

Visit Karen Drake @ LinkedIn to

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Alana Pease, President

Contact: 314-882-3430

Visit www.headstrongleader.com to

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