Social Networking in Business
NBMBA CHAPTER MEETING
DECEMBER 12, 2011
PRESENTATION BY
ALANA PEASE & KAREN DRAKE
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
Agenda
Art of Networking
Social Power
Mastering Presence
12 Steps to Toot Your Own Horn
:30 Seconds to Impact
Networking Don'ts
How to Stay Connected and Be Remembered
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
The Art of Networking
…is building relationships to acquire information to make intelligent decisions
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
What Kinds of People Network?
Successful People
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
4 Purposes of Networking
Build relationships
Enhance your personal and professional development
Invest in future leverage
Be remembered
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
3 Types of Networking
Operational Building relationships with people who can help you do
your job Primarily internal and oriented toward current demands
Personal Building relationships outside the organization through
professional associations and personal interest communities, mostly external and oriented toward current interests and potential future interests
Strategic Building internal and external relationships that are
oriented toward future priorities Tend to be both internal and external and immediate
relevance may not be clear
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
The exchange of information or services
Business Networking
Commonly a formal, group of like-minded professionals (or organizations)
Collaboratively create, or act upon business opportunities
Interaction can be face to face and/or electronic
Social Networking
An informal or formal social structure made up of individuals (or organizations)
Connected by one or more specific types of common interest, personally or professionally
Interaction can be face to face and/or electronic
The cultivation of productive relationships
Leveraging a Hybrid Network
Social Power…
it is the Revolution!
…defined as a viral census of expressed views shared through personal broadcast platforms upon which subsequent response and/or action is generated.
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
What is the key driver?
Real-time experience, exposure and sharing of ideas,
news and information [around the globe]
What is the impact?
An invitation to join the experience; inspiring active
engagement
What is the end result?
Connection + Action = Empowerment
People around the globe are using technology and media platforms to organize and demand change
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
Social Media has dramatically changed the landscape of communication and the way people connect
97MM Super Social Users! Following world events in real-time; short, concise sound-bites of information
130MM Professionals in over 200 Countries • 41% Business • 70% Job Seeking • 80% Recruiting
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
It is the way to communicate says over 800MM users. Widely social and mostly informal, sharing of information, images and ideas
3B Videographers! 48 hrs of video uploaded/minute, 8 yrs of video daily, 20% traffic is via mobile; ranked as the preferred advertising medium for advertiser
Social Media cont.
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
What’s Your Relational Capital?
“Even in the midst of technological advances, I find one remarkable, simple constant: business is still driven by people and relationships.”
Ed Wallace
Business Relationships that Last: 5 Steps to Transform Contacts into High Performing Relationships
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
Engaging Be authentically in the moment, listen for connecting points
Expressive Don’t be afraid to mix passion with perspective
Effective Maximize delivery through multiple channels of
communication (appearance, actions, oral, written)
Enlightening Be intentional and purposeful when presenting relevant
insights and data; information should benefit others or the organization
Mastering Presence with 4 E’s
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
BRAG! 12 Tips to Tooting Your Own Horn
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
Main Deliverable / Headline:
______________________________________________________________
______________________________________________________________
_______________________________________________________________________
What contribution did you make?
______________________________________________________________
______________________________________________________________
_______________________________________________________________________
What were the results?
______________________________________________________________
______________________________________________________________
_____________________________________________________________________
:30 Seconds to Impact
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
5 Networking Don’ts
5. Standing in the buffet line, you send a Facebook
friend or LinkedIn request
4. You follow up within 24 hrs with no context or 6
months later with, “You don’t remember me?”
3. You hand someone your card or ask for theirs and
say, “I need to pick your brain.”
2. You corner someone, at the event, never letting
the person leave, never allowing others in
1. You never allow them to “miss you”…stalker alert!
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
How to Stay Connected and Be Remembered
Write purposeful thank you letters/notes
Send an article, related to your discussion
Tell people where you are
Leadership position
Current interests, articles, blogs, etc.
Connect through social network mediums
Invite people to an event/opportunity that taps an interest you discussed
Mentor someone
Know your :30-60 elevator speech
Use brag bites
Practice
Drake Consulting/Coaching, LLC & HeadSrong Leader, LLC All Rights Reserved, 2011
How is your “net” working?