The #Business of #TwitterHow Tweeting is an Effective

Marketing Tool for BusinessesMegan Bolda

I. Starting your Twitter AccountII.Why Twitter is Beneficial to your

BusinessIII.Twitter Etiquette for your

BusinessIV.How to Effectively Use Twitter

for your Business Account

Download Twitter on your Device

Sign Up

Set Profile

Start Following

Why is having a Twitter

Account for you Business

Beneficial?

It is a great way to connect with existing customers and potential customers

• There are over 500 million Twitter users-that is a lot of potential users that could see what your business has to offer

• Twitter for business is great for problem resolution

• Connecting on a social media outlet such as Twitter, increases the chance of your business being talked about and noticed.

Branding

• Using Twitter for business gives you a chance to get your brand out there

• You don’t have to be a large company to get your brand noticed

• Let people know what purpose your business serves and do it in a unique way

Customer Feedback

• Using Twitter allows you to connect with those in the Twitter world including users that have used your products or services

• What is the word on your business? Were people satisfied/dissatisfied?

• Who is saying what?• Twitter allows you to know what people are saying

about your company and gives you a chance to make it what you want

Marketing

• Twitter is a great way to take advantage of FREE marketing

• It lets users know about new and existing products and services

News

• Use Twitter to keep your users up to date with news in your company

• What are the latest updates?• How will these updates reach and effect the

customers?• Keep your customers close and informed with news

Tweets

Promotions

• Twitter is a great way to Tweet coupon codes and promotions for your customers/users

• People love great deals so why not give them a reason to direct traffic to your page and also bring in money

Competition

• By using Twitter, you can follow your competition• What are they Tweeting about and how can you use

their Tweets as an advantage?• Twitter allows constant access to your competitors

which you wouldn’t ordinarily get without social media

• Follow your competition and get a leg up

Increases Sales

• Having a Twitter account is just another opportunity to get advertised what you have to offer, thus bringing in more sales

• The more people you have access to, the more potential buyers you could have

• Promotions via Tweets are always good for a boost in sales

Twitter Etiquette for

your Business

Follow Others with Shared Interests

• You want to follow other businesses and users that are somehow related to your business

• Follow users that have like topics pertaining to your business

• Follow your competitors• Follow suppliers, producers, like

organizations,etc.

Follow the Right Way

• If someone starts following you, follow them back• Try to have an even balance of followers and users

that you follow• Twitter will deactivate accounts if they think a user is

being suspicious (example: starting to follow a large amount of users in a short period of time) so be careful!

• Understand who your followers are and how to reach them proactively

Worthy Tweets

• Post Tweets in the 140 characters that are useful to your followers

• Use shortened URLs for Tweet links• Decide on the right frequency of Tweets but Tweet

frequently enough to stay noticed and informative• Be professional

How to Use Twitter

Effectively for your Business

Account

Present Your Brand

• Twitter allows you to tell your story in a short, unique way to many users

• Choose an easy username but remember that it should be informative and reflect your business

• Choose a smart profile picture that captures your business in a single image (your image will be next to every Tweet you post)

• Customize or choose a header image that tells the brands story

Build a Strong Foundation

• Give enough information about your business so that people can easily find you

• Use your bio to talk about the benefits that your company offers

• Throw in some personality• Share your web address and access to other

outlets to promote your business

Start Following

• Be very selective about who you follow• Build relationships via Twitter with industry leaders• Some good ideas for who to follow include:– Customers– Business partners– Suppliers– Competitors– Organizations closely related to your companies purpose– Other Businesses in the neighborhood

Talk

• Be smart about what you Tweet• Don’t be offensive, be informative• Know what your followers and customers WANT to

hear• Focus on the benefits for your followers• Take advantage of promoting your business

Drive Traffic

• Tweet links• Reply to your messages• Comment• Start conversations to attract other users and

customers• Give people reasons why they should visit your

Twitter• “Re-Tweet”

Share and Add

• Share photos relevant to your business• Add videos• This is a fun way other than words to get what you

are doing out to your users

#Hashtags

• Hashtags mark specific topics that people are Tweeting about

• Using hashtags can connect you with other people interested in those specific topics

• Search your products and services to see who is Tweeting about them and what they are saying

Works Citedwww.askaaronlee.comwww.ambiz.comwww.copyblogger.comwww.montclair.patch.comwww.socialmediaexaminer.comwww.google.com