The Business Value Acceleration™ ModelOptimizing the business plan through marketing due diligence

WE KNOW OUR COMPANY, PRODUCTS AND

CULTURE, AC&P PROVIDES THE OBJECTIVITY

AND MARKET PERSPECTIVE THAT HELPS US

POSITION THAT TO THE OUTSIDE WORLD.  

IT’S A COLLABORATIVE AND COMPLEMENTARY

RELATIONSHIP… AND IT WORKS!

“

”Johnny Boan | Vice President, Marketing | KEMET Electronics Corporation                                                                                                               

The AC&P Value Strengthen your sales effort by ensuring

that you are selling to market realities… not market assumptions

Ensure that the presentation of your business is aligned with the intelligence and credibility of your company, your product, your service…and your self

The AC&P DNA Athorn, Clark & Partners is a marketing

communications, positioning and branding firm focused on developing strategic marketing programs for companies selling complex products and services

Process driven by tangible business objectives

Provides both strategic direction with program execution and stewardship

BVA Defined Early intervention to directly and tangibly impact on a

company’s ability to: Sell product Sell services Sell itself

– on an accelerated time frame.

THE BENEFITS

WHEN WE SOLD TO MARCONI, WE RECEIVED A

HIGHER VALUATION DUE TO THEIR ASSESSMENT

THAT FORE WAS SEEN AS A PREMIUM TELECOM

BRAND. ATHORN, CLARK HAD A LOT TO DO WITH

BUILDING THAT BRAND RECOGNITION.

“

”Tom Gill | Chief Executive Officer | FORE Systems                                                                                                               

BVA Defined: Ensure

market assumptions are grounded in market realities

that what you’re selling is what is being bought

the most efficient go-to-market strategy

that you have a look and feel that is professional

that resource deployment is focused on filling the pipeline (i.e., Leads, Leads, Leads)

faster revenue opportunities/shorten sales cycle

DUE DILIGENCE

BVA Defined: THE PROCESS

Create platform to reach goals

Identify purchase criteria

Execute sales support program

Draw the business communication strategic map

Understand market dynamics and performance

Business strategy/model

Establish success criteria

Prioritize the target audience(s)

Lay the foundation for the brand

Successful MarketEngagement {

DNA Decoded

Market OpportunityIdentified {

Market-Facing Value Articulation

Services Provided: Strategic Positioning

From Messaging Architectures to Corporate Identity

Marketing From Digital to Traditional From Fully Integrated Web Development

to SEO/SEM From Sales Support to Advertising

The AC&P Portfolio

The Work

AC&P IS REALLY GOOD AT BUILDING A BRAND

THAT BECOMES A LEVERAGIBLE CORPORATE

ASSET.

“”

Pam Mallette | Vice President, Marketing | Ericsson                                                                                                               

WE ORGINALLY HIRED ATHORN, CLARK TO

HELP US WITH A NEW CONSUMER ADVERTISING

CAMPAIGN. THEY WENT BEYOND THAT TO

DEVELOPING A NEW BRAND FOR THE ENTIRE

ASSOCIATION.

“

”Chris Vranas | Executive Director | American Association of Orthodontists                                                                                                               

BEFORE AFTER COMPANY

ChemImageChemImage is an optical engineering company that develops chemical, ramen and fluorescence imaging technologies for chemical and biological applications.

International Baseball FederationThe International Baseball Federation is the Olympics-recognized association for global baseball. It represents over 125 countries at all levels of play from professional to youth organizations.

nMetricnMetric is a software solutions firm that has developed a real-time performance optimization software for production and physical logistics, powered by Smart Jobs™ distributed software objects.

GlobalOptionsGlobalOptions is a leading risk mitigation company for both the public and private sector. It provides an integrated suite of services, ranging from DNA analysis to insurance fraud investigations.

BEFORE AFTER COMPANY

Donated Orthodontic ServicesDonated Orthodontic Services is the charitable arm of the American Association of Orthodontists. It matches people who otherwise couldn’t afford orthodontic treatment with registered doctors willing to provide the total service for free.

THESE GUYS BEGAN WITH US WHEN WE WERE JUST

AN IDEA AND AS SUCH, WERE INTEGRAL TO THE

REALIZATION OF THE COMPANY’S BUSINESS PLAN

FOR GROWTH THROUGH STRATEGIC ACQUISITION.

AS OUR CHIEF MARKETING OFFICER, THEY HELPED

US BUILD GOG INTO A $120 MILLION DOLLAR FIRM IN

5 YEARS, FAR EXCEEDING THE ORIGINAL TARGET.

“

”Dr. Harvey Schiller | Chairman and CEO | GlobalOptions Group