Fanny Chen  Strategic Product Consultant

 LinkedIn

The candidate journey: a member’s path from unaware to hired

 Jessica Lau  Talent Brand Account Manager

 LinkedIn

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Companies Members Jobs Education Knowledge

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Meet Isaac

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Use employee profiles to build pipeline  Talent attracts talent

Summary Rich media Own the “work with us at” ad space

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Target prospective job seekers with display advertising

“Picture yourself” ads Company-branded ads

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Make a strong impression with your company page

Clear logo Home page banner Company description Recent status updates

•  Job listings

•  Staff photos

•  Infographics

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Share your talent brand story on the career page

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Share your talent brand story on the career page

EMEA New grads Engineering

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More than 30% of job views come from mobile

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LinkedIn Job Search app

 Looking and applying for jobs is now more accessible on mobile.

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The candidate journey  From talent brand to hire

Unaware •  Connection •  Groups

Aware •  Company

Status Updates

•  Sponsored Jobs

•  Your Profile

Considering •  Display

Advertising •  Company

Page •  Career

Page

Hired •  Job

Applications

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Job posting on LinkedIn

Use common job titles, and keep them simple

Include multiple industry and job functions

Add the location of the job, not the company

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Attract top talent, simply and effectively

Keep it simple and concise

Attract top talent, simply and effectively

Keep it simple and concise

Include terms a job seeker would use to find the job

Attract top talent, simply and effectively

Keep it simple and concise

Include terms a job seeker would use to find the job

Display your profile on the listing

Don’t forget to share!

Share to raise awareness about the job

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Don’t forget to share!

Share to raise awareness about the job

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Simple job title

Location of job

Concise job description

Common terms

Show your profile

Share

6 job posting tips you now know

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 Experiencing a job search on LinkedIn The candidate journey

•  Candidates have multiple touch points with your company.

•  Successful recruiters nurture people throughout the candidate journey.

•  Promote your jobs and company through LinkedIn and other social networks.

•  Attract top talent by making your job description outstanding.

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