The climate group_guidelines

The Climate Group Brand Guidelines

— We are positive— We are clear— We are confident

01.00 Introduction02.00 The Clean Revolution in context03.00 The Clean Revolution label — 03.01 Use this label most of the time — 03.02 Use this label when it’s about us or our partners — 03.03 Orientation and minimum size for labels — 03.04 Safety zone and cropping — 03.05 Where to use the label — 03.06 Colour options — 03.07 Please don’t… — 03.08 One off labels

04.00 The Climate Group logo — 04.01 The Climate Group logo 1: colourways — 04.02 The Climate Group logo 1: safety zone and minimum size — 04.03 The Climate Group logo 1: please don’t… — 04.04 The Climate Group logo 2: colourways — 04.05 The Climate Group logo 2: safety zone and minimum size — 04.06 The Climate Group logo 2: please don’t… — 04.07 The Climate Group logo 2: sharing space with other logos

05.00 Introducing the ‘nutritional’ block — 05.01 The nutritional block for creatives: option 1 — 05.02 The nutritional block for creatives: option 2 — 05.03 Additional title within the bottom tier — 05.04 The nutritional block: internal templates

06.00 Bringing the brand to life creatively 07.00 Colour sets — 07.01 Colour set 1 — 07.02 Colour set 2 — 07.03 Colour set 3 — 07.04 Colour set 4 — 07.05 Colour set 5 — 07.06 Colour set 6

08.00 Typeface — 08.01 Typeface: when to use Arial

09.00 Tone of voice — 09.01 Tone of voice: a few guidelines — 09.02 Tone of voice: examples

10.00 Photography — 10.00 Photography: renewable energy — 10.01 Photography: industrial — 10.02 Photography: society — 10.03 Photography: technology

11.00 Illustration12.00 Internal templates — 12.01 Internal templates: programmes — 12.02 Internal templates: regions — 12.03 Internal templates: generic — 12.04 Internal templates: letterheads — 12.05 Internal templates: powerpoint — 12.06 Internal templates: business cards

13.00 Templates for creatives — 13.01 Creative templates: A5 portrait — 13.02 Creative templates: A5 landscape — 13.03 Creative templates: A4 portrait — 13.04 Creative templates: A4 landscape — 13.05 Creative templates: Letter portrait — 13.06 Creative templates: Letter landscape — 13.07 Creative templates: A3 portrait — 13.08 Creative templates: A3 landscape — 13.09 Creative template: examples

14.00 Online — 14.00 Online: email signatures — 14.01 Online: email newsletters

15.00 Production standards16.00 On-brand checklist17.00 Brand Team

00.00 Content Brand Guidelines

01.00 Introduction Brand Guidelines

Like any healthy brand, The Climate Group doesn’t stand still. We’re constantly moving forward, so naturally the way we look and communicatemust reflect our development.

We are committed wholeheartedly to The Clean Revolution concept and our brand guidelines now reflect this positive action.

The guidelines clarify the two main ways we now associate ourselves with The Clean Revolution – when we’re talking about ourselves and when the subject is a project or partnership we’re involved in.

There are templates for everyone to use that help our presentation remain consistent. Templates for creatives allow design freedom within an on-brand framework; templates for other staff make communications quick and simple, and automatically in line with our branding rules.

We also have a dedicated Brand Team, who are on call to help with any issues of branding for The Climate Group see section 17.00

Essentially, these guidelines are here to help us show who we are, where we are and the direction we’re taking.

02.00 The Clean Revolution in context Brand Guidelines

It’s worth defining just what The Clean Revolution stands for, to make sure all our communications align with the Revolution’s ambitions:

The Clean Revolution is about creating a world that can prosper sustainably.

The Clean Revolution is a global coalition of industry, governments and non-government organisations working together to reduce greenhouse gas emissions internationally.

The Clean Revolution is driven by positive and practical thinking, focusing on workable ways to achieve real sustainability.

The Clean Revolution is no mere slogan. It’s a growing reality around the world.

03.00 The Clean Revolution label Brand Guidelines

These two ‘labels’ are absolutely key to Climate Group communications.

They form the principal dynamic design element that constantly reinforces the fact that whatever we do, it’s all in support of The Clean Revolution.

One or other of the labels will always be present in every communication we make, keeping the circle emphasized and a symbol of revolution. Each label has a very specific use which is explained in section 03.01

These labels are available from SharePoint or through one of ourBrand Team members (see contactdetails in section 17.00) The Clean Revolution labels come in Print: EPS and HIGH RES JPEGSWeb: Large and Small formats in 72DPI JPEGS and 72 DPI PNGS

03.01 Use this label most of the time Brand Guidelines

Because ‘This is part of The Clean Revolution’ applies when we’re talking about a project, technology, partnership, report or anything which features an action we’re involved with, this is the label you’ll use in the majority of communications.

03.02 Use this label when it’s about us or our partners Brand Guidelines

‘We are part of The Clean Revolution’ is clearly the label to use when we’re talking about ourselves, or on letter heads, branded items and similar collateral. It’s also the label to feature when communications come from our partners.

03.03 Orientation and minimum size for labels Brand Guidelines

You can angle the labels any way you like as long as it does not pass 180° – the text cannot not appear in a horizontel position or upside down.

Think about label sizingIt’s important to keep the label sensibly sized – for example, don’t allow it to dominate the nutritional block. As a guide, if you’re working in A4 size, the label shouldn’t exceed 105mm in diameter.

30mm

Minimum Size

30mm

03.04 Safety zone and cropping Brand Guidelines

We haven’t specified a safety zone, precisely because these elements are meant to be used like labels, so they communicate in a dynamic way.

The labels can appear anywhere (except over the ‘nutritional block’ see section 5.00). Feel free to crop them too, providing the text always remains legible.

Commonsense will dictate where the labels will or will not work – for instance there maybe some part of a photo or illustration where the label would tend to get ‘lost’, or detract from the visual.

On internal templates the label is always fixed in the top right. See section 12.00

03.05 Where to use the label Brand Guidelines

The basic rule is, only use the label on front covers – this applies whether it’s a brochure, powerpoint presentation or a word template.

It’s also worth remembering that because the circle will naturally feature strongly on the cover, the styling throughout the rest of the piece shouldn’t be too heavily circle-based. See section 06.00 for more guidance.

Electric Vehicles

ELECTRICITY WILL DRIVE THE CHANGE

03.06 Colour options Brand Guidelines

The Clean Revolution labels can be applied using any of the six colour sets detailed in section 07.00 and in black.

It’s important to stick to one colour set per job, but that doesn’t mean you must use the same colour set every time you’re communicating about a particular programme. You’re free to use a different colour set for every communication.

03.07 Please don’t... Brand Guidelines

Don’t omit any part of the label you’re using or alter the size or position of the label elements.

Don’t position the labels so the type is perfectly horizontal or upside down.

Don’t use colours that aren’t in the colour sets (07.00) or mix colours from different sets.

Don’t alter the label wording.

Don’t distort or otherwise manipulate the labels.

Don’t position the label where it will ‘fight’ with other elements or become hard to see.

03.08 One off labels Brand Guidelines

In the vast majority of cases one or other of the label versions in section 03.01 will be used. On the rare occasions when a bespoke label could be needed, please contact the Brand Team to discuss your options.

04.00 The Climate Group logo Brand Guidelines

Use logo 1 when the audience is internal, when we’re talking about ourselves or promoting The Climate Group.

Logo 1

Use logo 2 if the communication is about a project, technology, partnership, report or anything which features an action we’re involved with.

However, there may be times when you may need to adjust these rules – please contact the Brand Team (section 17.00) when you’re unsure which version to use.

Note: These logo selection rules echo the ‘label’ rules in section 03.01. Please check that you’re using the correct combination of logo and label for every communication.

Logo 2These logos are available from SharePoint or through one of ourBrand Team members (see contactdetails in section 17.00) The Climate Group logos come in Print: EPS and HIGH RES JPEGSWeb: Large and Small formats in 72DPI JPEGS and 72 DPI PNGS

04.01 The Climate Group logo 1: colourways Brand Guidelines

When the logo lettering is in black, the degree symbol can be either red or black. When the logo is white-out, the degree symbol can be red or white. These are the only colour combinations that may be used.

PANTONE 185 CMYKC: 00 M: 91 Y: 76 K: 00 RGB | HEX VALUER: 230 G: 05 B: 35HEX: e60526

PANTONE BLACKCMYKC: 00 M: 00 Y: 00 K: 100 RGB | HEX VALUER: 00 G: 00 B: 00HEX: 000000

WHITECMYKC: 00 M: 00 Y: 00 K: 00 RGB | HEX VALUER: 255 G: 255 B: 255HEX: ffffff

04.02 The Climate Group logo 1: safety zone and minimum size Brand Guidelines

Leave at least the space shown around the logo to maximise its presence, and never use it below the minimum size of 7mm.

7mm

Minimum Size

04.03 The Climate Group logo 1: please don’t… Brand Guidelines

Don’t leave out any part of the logo. Don’t use unspecified colours. Don’t change the size or position of logo elements.

Don’t distort or otherwise manipulate the logo.

04.04 The Climate Group logo 2: colourways Brand Guidelines

When the logo lettering is in black, the degree symbol can be either red or black. When the logo is white-out, the degree symbol can be red or white. These are the only colour combinations that may be used.




04.05 The Climate Group logo 2: safety zone and minimum size Brand Guidelines

Leave at least the space shown around the logo to maximise its presence, and never use it below the minimum size of 33mm.

33mm

Minimum Size

04.06 The Climate Group logo 2: please don’t… Brand Guidelines

Don’t leave out any part of the logo. Don’t use unspecified colours. Don’t change the size or position of logo elements.

Don’t distort or otherwise manipulate the logo.

04.07 The Climate Group logo 2: sharing space with other logos Brand Guidelines

When the logo appears with another partner logo, make sure the safety zone and minimum size rules are applied.

Of course it’s a matter of using your own judgement to decide if a little more space makes the combination look ‘right’. You may also need to check a partner organisation’s guidelines too for their own size and positioning rules.

05.00 Introducing the ‘nutritional’ block Brand Guidelines

The nutritional block shows all the communication’s important information in a structured form.

It serves a similar purpose to a food label – showing in a clear, consistent and immediate way just what the communication’s ingredients are. And getting all this information organised in one block frees a larger area for creative use.

The nutritional block is always fixed in the top left position on every front cover, for clarity’s sake and also as an element of branding.

There are two versions for creatives, and a formatted template for staff which makes creating on-brand communications quick and simple.

SMART 2020

Enabling the low carbon economy in the information age

05.01 The nutritional block for creatives: option 1 Brand Guidelines

Whatever the job,

The top tier... always shows the overall descriptor of the project or initiative. This example is headed by a technology strand – SMART 2020.

The middle tier... always shows the specific subject of the communication, i.e. what is being featured within the overall technology strand. In this case it’s a report. Please note that middle tier wording should always be in the colour set you’ve chosen for the rest of the communication. See section 07.00 for details.

The bottom tier...always details the logos of the partners involved. Please note that The Climate Group logo should always be the bottom logo in this tier. To see more examples and for detailed specifications of font sizes, space and colour usage, take a look at the creative templates in section 13.00.

ENABLING THE LOW CARBON ECONOMY IN THE INFORMATION AGE

05.02 The nutritional block for creatives: option 2 Brand Guidelines

Alternatively, you can use option 2, with the overall descriptor in the top tier and the logos of the partners involved shown in the bottom tier (please note that The Climate Group logo should always be the bottom logo in this tier).

The headline/subject of the communication can then be positioned anywhere in the main area, allowing total creative freedom. If a colour is used, it must be from the same colour set chosen for the whole job.

To see more examples and for detailed specifications of font sizes, space and colour usage, take a look at the creative templates in section 13.00.

SMART 2020

Carbon Capture and Storage

Mobilising Private Sector Finance

05.03 Additional title within the bottom tier Brand Guidelines

Occasionally a more explanatory bottom tier may be required, as shown here.

For example, wording could be BROUGHT TOGETHER BY, A REPORT BY or PREPARED BY preceding the partner logos.

Use Grotzec Headline Condensed Regular in CAPS at 6PT size, making sure the wording stays outside the safety zones of the logos.

BROUGHT TOGETHER BY

05.04 The nutritional block: internal templates Brand Guidelines

We have created a suite of templates to help you save time when creating internal communications, and make it easy to stay on-brand whenever you write.

The nutritional block is fixed in the top left corner.

The top tier... details the technology strand, project or other overall descriptor.

The bottom tier...shows the logos of the partners involved. Please note that The Climate Group logo should always be the bottom logo in this tier.

The main title heads-up the text area, to tell the reader what this specific communication is about.

The Clean Revolution label is fixed in the top right position.

To view more examples and to see the range of templates you can use, go to 12.00. If you can’t find a template that suits your needs, please contact the Brand Team.

Enabling the low carbon economy in the information ageXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

SMART 2020

These templates are available from SharePoint or through one of ourBrand Team members (see contactdetails in section 17.00)

The circle remains a strong Climate Group graphic device – it ‘belongs’ to us as a key and distinctive part of our identity.

There’s plenty of creative latitude in how you can use the idea. You can choose photography, illustration, graphics such as pie charts even print finishes – so long as it fits the guidelines, any circular concept can be applied.

06.00 Bringing the brand to life creatively Brand Guidelines

The Climate Group has six fixed colour sets to keep branding consistent, without limiting variety and creative options. Never add ‘non Climate Group’ colours.

The basic brand colour rules are:

Use only one colour set per communication, whether it’s a Word document, PowerPoint presentation or any other template. Please note, you don’t have to use specific colour sets for specific projects; you can choose a different colour set for every communication.

The title in the ‘nutritional’ block, The Clean Revolution label and highlighted features throughout the document should all share the same ‘lead’ colour from the colour set.

Use the lead colour to communicate key information and to give visual pace and interest. The secondary shades should work to support the lead colour.

Use tints in moderation. They’re handy for lifting charts and diagrams, so long as the percentages maintain clarity and legibility.

07.00 Colour sets Brand Guidelines

07.01 Colour set 1 Brand Guidelines



PANTONE 405CMYKC: 00 M: 12 Y: 38 K: 76 RGB | HEX VALUER: 99 G: 81 B: 63HEX: 63513f



PANTONE 689 CMYKC: 19 M: 79 Y: 00 K: 34 RGB | HEX VALUER: 145 G: 64 B: 109HEX: 91406d





PANTONE 612 CMYKC: 00 M: 00 Y: 100 K: 19 RGB | HEX VALUER: 202 G: 188 B: 48HEX: cabc30





PANTONE 377CMYKC: 43 M: 00 Y: 100 K: 24 RGB | HEX VALUER: 113 G: 149 B: 01HEX: 719501





PANTONE 327CMYKC: 100 M: 00 Y: 47 K: 31RGB | HEX VALUER: 00 G: 132 B: 114HEX: 008472





PANTONE 2925CMYKC: 87 M: 24 Y: 00 K: 00 RGB | HEX VALUER: 00 G: 151 B: 220HEX: 0097dc




The main corporate face is Grotzek Headline Condensed in three weights: Light | Regular | Bold

You can buy Grotzek Headline Condensed at:Village: http://www.vllg.com

08.00 Typeface Brand Guidelines

Grotzek Headline Condensed: LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Grotzek Headline Condensed: RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Grotzek Headline Condensed: BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Use Arial when Grotzek Headline Condensed isn’t readily available – if you’re producing an internal document or presentation, or for website content, for instance.

08.01 Typeface: when to use Arial Brand Guidelines

Arial: RegularABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrstuvwxyz[1234567890].,/“‘’”;:=-+_(*&^%$£@!°•©)Arial: BoldABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrstuvwxyz[1234567890].,/“‘’”;:=-+_(*&^%$£@!°•©)

There are three crucial drivers behind every communication The Climate Group makes:

We’re positive about the future By painting a clear picture of what we can do, we encourage people to help us (and we sound different, as most climate change communications tend to focus on scary facts and forecasts) We’re clear in our actions We concentrate on clear, achievable actions, so people can quickly see that they can really do something effective against climate change.

We’re confident in our own voice Taking a confident, personal tone makes it clear who we are, how we work and what we stand for.

The Climate Group talks in terms of solutions. We keep things positive, jargon-free and as clear as possible.

That’s why when considering covers for reports, powerpoint slides and similar topline materials, titles and descriptors should be instantly understandable to all.

For instance, when we talk about technologies, we choose informative words:

Electric VehiclesLEDsSMART 2020Carbon Capture and Storage

It’s also important to use a consistent ‘tone of voice’, so that whatever the topic, all our communications can be recognized as ‘coming from the same place.’

09.00 Tone of voice Brand Guidelines

Start with a positive Tell the audience what we’re going to do, or how positive the future can be, at the start of whatever you’re writing. Once you’ve established this upbeat tone you can then cover the problems – they’ll seem more surmountable because you’ve already shown that there’s a goal worth reaching.

Be specific Make it really clear what people can do, don’t rely on them working it out for themselves. It’s good to get down to real aims whenever possible – there’s no point in saying ‘we’ll continue to develop the future of windpower’ when you can declare ‘we’ll build 1,000 new wind turbines by 2015.’

Be certain Words like ‘would’, ‘could’ or ‘should’ make us sound unsure of ourselves and our aims. For instance: ‘generating your own energy on site could save you money’ doesn’t sound anywhere near as definite as ‘generating your own energy on site saves you money.’

Actions, not naming words You can make your communication more dynamic and interesting by using more active words. So instead of just referring to, say, ‘best practice’, give an example of what that practice might actually be.

Use facts sparingly Throw a ball to someone, chances are they’ll catch it. Fire ten rapidly one after another and they’ll struggle to catch any of them. It’s the same with facts – don’t bombard your reader with too much information. If you really have to put a lot of facts and figures over, use a bullet point list or similar. The personal touch In a world full of corporate-speak and management jargon, we have a fabulous opportunity to sound very different, approachable, human… Try to write more like you speak. ‘Thus’, ‘moreover’, ‘in order to’, ‘ensure’ – these kinds of formal words sound stiff and pompous. ‘And’, ‘so’, ‘but’ and ‘to’ do the same job much less pretentiously.

It’s we and you Talk about The Climate Group as ‘we’ and your reader as ‘you’. ‘We’ makes us sound approachable and friendly; ‘you’ is more personalized and involving for the reader.

Jargon is out Carbon jargon will be either unintelligible to some, or so over-used to others as to have no impact left. Try to avoid carbon buzzwords like ‘mitigate’, ‘abate’ and ‘dematerialisation’, use plain English instead.

Namedrop We are our members, so referring to them helps explain that we’re a varied group without a particular political slant or stance. We’re an interesting bunch, from Starbucks to HSBC to Los Angeles, let’s make that clear.

We’re The Climate Group to everyone We communicate on all sorts of levels and subjects. But while the content may be very different for a scientific audience as opposed to say a community group, the tone we use should always be the same.

We’re global That means that a lot of the people we communicate with won’t have English as their first language, so:— Don’t use too many idioms (common metaphorical phrases) that might be misunderstood e.g. ‘tip of the iceberg’. Say the same thing more literally. — Don’t use colloquialisms, e.g. ‘baloney’ (they’re too chatty for The Climate Group anyway).

09.01 Tone of voice: a few guidelines Brand Guidelines

Here are a few tips on how to write in our tone of voice, to communicate clearly and concisely.

You could say:The cross-sector nature of the forum will generate a number of spin-off benefits. Businesses will gain opportunities for insights and input into the development of government policy. Regional and national governments will be able to learn from other policy approaches and ‘reality test’ these among business leaders.

But...Win-WinOur members are invited to have their say on new government policy and the government gets to road-test new ideas.

…makes the benefits clearer.Cutting the jargon means the textis shorter and far more readable.And adding a short subheadingreinforces the benefit.

You could say…A closer look at buildings in North America indicates that better building design, management and automation could save 15% of North America’s buildings emissions. Globally, smart buildings technologies would enable 1.68 GtCO2e of emissions savings, worth !216 billion ($340.8 billion).

But... North America in 2020Building design is better, and everything is managed and run more efficiently. Emissions are down 15%. Globally, we’ve saved 1.68 GtCO2e. That’s !216 billion ($340.8 billion) in the bank.

…is far more interesting, positive,inspiring. Giving a fairly dry casestudy a creative twist has createdreal impact. By painting a pictureof the future, ‘what could be’ hasturned into ‘what will happen’, andlosing the jargon has made benefitsclear and simple.

You could say…The Climate Group is an independent, not-for-profit organization that works internationally with government and business leaders to advance climate change solutions and accelerate a low carbon economy. Its coalition of proactive leaders – from government, business and civil society – has demonstrated that emissions reductions, essential to stop climate change, can be achieved while boosting profitability and competitiveness. More companies, states, regions and cities around the world are realizing there are significant economic as well as environmental advantages from taking decisive action now. The Climate Group was founded in 2004 and has offices in the UK, USA, China, India and Australia.

But...We are The Climate Group. And we get things done: not just for our planet, but for business, too. We believe reducing emissions is good for the economy. Less carbon means more profit – for companies, states, regions and cities. We are independent with no political agendaor any vested interests. We work for our members and the planet, not for profit.

We’ve done a lot already. We’ve been working since 2004, with offices in the UK, USA, China, India and Australia.

…is much stronger. That’s becausewe’ve used shorter, punchier sentences and varied their lengthto add pace and interest. And we’veused ‘we’ instead of the thirdperson, which sounds much moredirect and active.

09.02 Tone of voice: examples Brand Guidelines

10.00 Photography Brand Guidelines

The photography you use needs to support our brand personality. It should be interesting, creative and eye-catching with a clean modern feel. And like us, it should be positivelyfocused on the future.

:renewable energy A wind turbine is a well documented subject — but to conveyour personality, why not use a shot that has an intelligent,powerful composition but at the same time does not complicate the message?

This shot is only an example. The Climate Group does nothave the rights to use this shot.

Corbis: http://www.corbis.com

This shot portrays a modern, organized industrial settingwithout being too specific to any one manufacturer. It communicates mass, modern technology in an instant andis well composed.

This shot is only an example. The Climate Group does not have the rights to use this shot.

Greg White: http://www.gregwhite.tv

10.01 Photography: industrial Brand Guidelines

10.02 Photography: society Brand Guidelines

People should be shot in a natural and honest way that does not look staged. The environments should always be easy to digest and understand, instant, modern and interesting.

The Climate Group does have rights to this shot for The Climate Group website.

Paul Moffat: http://www.moff.co.uk | Email: [email protected]

10.03 Photography: technology Brand Guidelines

Be it LED lighting, an electric car or a home environment - shots should always have a powerful, modern, clean feel as well as strong composition which instantly communicates The Climate Group brand values.

The Climate Group does have rights to these shots for The Climate Group website.

Paul Moffat: http://www.moff.co.uk | Email: [email protected]

11.00 Illustration Brand Guidelines

Illustration for The climate Group fits when it’s bold, graphic and modern. It also needs to take into account our brand values, to provide visually-led communications that consistently support our personality.

Lucy Vigrass: http://www.lucyvigrass.co.uk | Email: [email protected]

12.00 Internal templates Brand Guidelines

We have created a suite of templates to help keep your communications on-brand and professionally presented whatever the subject, home region or document format.

The crucial design elements are all correctly positioned and formatted for you. A few set rules are embedded in each template to guide you as you create.

So whether it’s a Word document, PowerPoint presentation, letterhead or business card, you’ll always get it right easily and quickly.

The templates have been created to meet all your likely communications needs, but if you have a different requirement, please don’t hesitate to contact the Brand Team (17.00).

All Word and PowerPoint templates plus business card artwork areavailable from SharePoint, orthrough one of our Brand Teammembers (see contact details in section 17.00)

12.01 Internal templates: programmes Brand Guidelines

These Word templates have been designed to suit specific programme communications – so the issues such as which ‘nutritional’ block and label to choose for a particular programme have been taken care of for you.

As an example we’ve shown the Electric Vehicles version. Currently there are additional templates available for the LEDs, SMART 2020, Carbon Capture and Storage and Sustainable Packaging programmes.

If you have any additional requirements or questions, please contact the Brand Team (17.00).

1

Electric Vehicles

THE CLIMATE GROUP. SECOND FLOOR, RIVERSIDE BUILDING. COUNTY HALL. BELVEDERE ROAD. LONDON. SE1 7PB. UNITED KINGDOM. T: +44 (0)20 7960 2970 | F: +44 (0)20 7960 2970 [email protected] | WWW.THECLIMATEGROUP.ORG

Header Title: Arial Bold 22pt Policy Briefing | 10/03/10 Nutrition Label

The Nutrition label is the set of black bars on the upper left of the document. It should only contain the program name, any logos that need to be included in the document and The Climate group logo. Do not change its position.

Logos Double click on the top of the page to edit the header. The Climate Group logo in the bottom of the nutrition label is a separate image and can be nudged down to accommodate other logos. Logos should be stacked on top of each other. To add a logo to the document, go to the top bar: Insert > Picture > From file, then browse for the file. To have control moving a logo around, click on it, go to your Formatting Palette > Wrapping > Front (or back) of text. Now you can drag the graphic around.) Colors

The default color is blue, but please feel free to choose your own color by selecting a template with one of our six colors as the color theme. You can choose a different color theme for each communication. Text

The font for this document is Arial. The current font size is 10pt. The main header is 22pt, bold and should be one size. Separate your subtitles with a colon. The type of document if it is a part of a series (policy briefing, newsletter, ect…) goes below the main header before the date. Clean Revolution badge

The default Clean Revolution badge is “This is part of the Clean Revolution”. The width of the circle is 2.5 inches.

THE CLEAN REVOLUTION

This is part of


12.02 Internal templates: regions Brand Guidelines

To cover the differing needs of the world regions The Climate Group operates in, we have developed a range of Word templates. Elements such as the ‘nutritional’ block and label have been correctly selected and positioned for you.

Along with the Australian version shown, there are templates for Europe, China, India and North America.


1

Australia



This is part of

Header Title: Arial Bold 22pt Policy Briefing | 10/03/10 Nutrition Label



The default color is blue, but please feel free to choose your own color by selecting a template with one of our six colors as the color theme. You can choose a different color theme for each communication. Text


The default Clean Revolution badge is “This is part of the Clean Revolution”. The width of the circle is 2.5 inches.


12.03 Internal templates: generic Brand Guidelines

These Word templates make it quick and simple to get everything about your generic communications on-brand every time. Each is already formatted with the correct ‘nutritional’ block and label, and all the guidelines you need are included.

In addition to The Clean Revolution version shown, there are templates for Global Alliance, Membership and States and Regions.


1

Clean Revolution



We are part of

Header Title: Arial Bold 22pt 10/03/10 Nutrition Label



The default color is red, but please feel free to choose your own color by selecting a template with one of our six colors as the color theme. You can choose a different color theme for each communication. Text


The default Clean Revolution badge is “We are part of the Clean Revolution”. The width of the circle is 2.5 inches.

This is a third header — Nulla imperdiet iaculis enim. Nulla metus leo, egestas eget placerat sed,


12.04 Internal templates: letterheads Brand Guidelines

Choosing the correct letterhead layout and design elements is very simple with these preformatted templates.

We have created a range of versions to provide on-brand letterheads for Australia, Beijing, Hong Kong, India, UK and US use.


!

!

The Climate GroupSecond Floor, Riverside Building.County Hall. Belvedere Road. London.SE1 7PB. United Kingdom

T: +44 (0)20 7960 2970F: +44 (0)20 7960 [email protected]

Name Official Title Address Line 1 Address Line 2 Address Line 3 October 14th. 2010 Dear XXXX, The default Clean Revolution badge is the red “We are part of The Clean Revolution” or “This is part of the Clean Revolution”. You can switch the color to your liking and/or the text to align the message with the content in the letter. To change the Clean Revolution badge, select the image, right click (or control click) go to: Change Picture, then browse for one of the badges in the “Graphics” folder. The badge should only be on the first page of the letter and always on the upper right corner as shown. The width of the circle is 2.5 inches. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed nec eros vel ligula euismod cursus a sit amet massa. Duis vel nibh nisi, vel molestie mauris. In hac habitasse platea dictumst. Donec vel ligula eu mi posuere bibendum lacinia eget urna. Fusce magna odio, lobortis quis ultrices et, commodo vel odio. Praesent in metus vel enim porttitor volutpat. Maecenas vestibulum, erat in mattis rutrum, lorem felis tristique dolor, vel rutrum sapien turpis at velit. Nulla mollis condimentum nisi, sit amet blandit massa tincidunt id. Cras blandit turpis vel quam cursus ut volutpat mauris rutrum. Sed rutrum nunc sed nisi pellentesque ac dictum enim scelerisque. Nam ligula risus, egestas vel fringilla eget, ultricies nec nibh. Proin consectetur magna vitae orci euismod vitae blandit justo pharetra. Vestibulum dapibus mi in dui pulvinar sit amet viverra quam euismod. Cras ornare dapibus nulla quis consequat. Duis nec justo tellus. Maecenas leo urna, viverra nec rhoncus vel, blandit sit amet nisi. Pellentesque tristique varius purus eu tincidunt. Cras scelerisque, quam nec imperdiet aliquet, elit ligula commodo metus, suscipit volutpat magna nibh sit amet mi. Vivamus faucibus augue a orci molestie pellentesque. Etiam tortor nisl, gravida quis tincidunt sed, blandit nec arcu. Morbi lacus est, blandit at mattis at, mollis non est. Nulla in lectus sit amet lacus consequat consequat. Donec interdum, elit eu cursus tempus, quam lacus imperdiet urna, sed auctor mi elit id justo. Ut imperdiet accumsan elit, fermentum tempus libero ultricies in. Morbi vitae consequat ante. Donec lobortis, dui vel sollicitudin pellentesque, nibh lorem consectetur tortor, non porttitor augue mauris ut lorem. Nam pharetra adipiscing semper. Quisque et lacus lorem, sit amet pellentesque sem. Duis et pellentesque lectus. Nam eget est et nunc rutrum vestibulum rutrum nec libero. Morbi at tristique mauris. Nulla faucibus congue dolor eget varius. Cras egestas fringilla est, sed consequat mi tempus non. Aliquam varius arcu at mi bibendum sollicitudin. Fusce suscipit, massa nec tempor hendrerit, lectus tellus laoreet felis, eget bibendum neque lectus ut libero. Etiam sem odio, pharetra in


We are part of


12.05 Internal templates: powerpoint Brand Guidelines

If you’re creating a PowerPoint presentation for The Climate Group, these templates make it very easy to get all the design elements right, every time.

There is a front cover template and eight page layouts to choose from. In the majority of cases these will give you all the variety and design flexibility you need to make impactful presentations.



12.06 Internal templates: business cards Brand Guidelines

This is our standard business card design. It has been created to accommodate every user’s details in a consistent, on-brand way.

You can access our business card artwork through The Climate Group assets database, or via our Head of Design Guyang Chen:[email protected]


13.00 Templates for creatives Brand Guidelines

We have developed A5, A4 and A3 templates to provide creatives with a strong, consistent structure for Climate Group communications.

Within each template we have requested that either of The Climate Group logos be used at a certain size, this again will help keep communications consistent. Also note that when more than one logo is featured in the ‘nutritional’ block, our logo should always be positioned at the base of the bottom tier.

The grid structure makes it easy to stay on brand, yet the structure is flexible – giving you the option to choose one, two or three column formatswithin your document.

Whilst the rules support a closely defined and branded front cover, interior spreads offer you more scope for creativity. Highlight key information, pull out interesting facts and figures, inject the creative brand where appropriate – it’s up to you as the creative how you choose to make the piece work.

And of course, your use of photography, illustration or graphics also adds to the dynamics of a hardworking communication – so long as they are all on-brand, anything goes.

13.01 Creative templates: A5 portrait Brand Guidelines

Document — A5 portraitWidth 148.5mm x Height 210mm

MarginsTop: 8mm Bottom: 8mm Left: 8mm Right: 8mmColumnsNumber: 6 Gutter: 4mm

Nutritional block Bar: 1mm | BlackTier 1 Type: Grotzec Head Condensed Regular Size: 18pt Leading: 18pt Tracking: —5

Bar: 1mm | BlackTier 2 Type: Grotzec Head Condensed Regular Size: 11pt Leading: 11pt Tracking: —5Use in your selected brand colour

Bar: 1mm | BlackTier 3Space for partners/logos

Bar: 0.75pt | Black *Template shown here is at 60%

Xxxxxxxxxxxxx Xxxxxxxx Xxxxxxxxxxxxx

Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxx

HEIGHT 4MM

WIDTH 4MM

HEIGHT 3MM

HEIGHT 6MMHEIGHT 3MM


HEIGHT 6MM

TEXT WIDTH 41.5MM

NUTRITIONAL BLOCKWIDTH 49.5MM

The Climate Group logo size: 17mm 33mm

13.02 Creative templates: A5 landscape Brand Guidelines

Document — A5 landscapeWidth 210mm x Height 148.5mm








HEIGHT 4MM

WIDTH 4MM

HEIGHT 3MM



HEIGHT 6MM

TEXT WIDTH 41.5MM




Document — A4 portrait Width 210mm x Height 297mm


Nutritional block Bar: 1.5mm | BlackTier 1 Type: Grotzec Head Condensed Regular Size: 26pt Leading: 26pt Tracking: —5

Bar: 1.5mm | BlackTier 2 Type: Grotzec Head Condensed Regular Size: 16pt Leading: 16pt Tracking: —5Use in your selected brand colour

Bar: 1.5mm | BlackTier 3Space for partners/logos

Bar: 1pt | Black *Template shown here is at 60%

Xxxxxxxxxxxxx Xxxxxxxxx Xxxxxxxxxxxxx

Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxx

NUTRITIONAL BLOCKWIDTH 70MM

TEXT WIDTH 62MM

HEIGHT 4MM

WIDTH 4MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM



Document — A4 landscape Width 297mm x Height 210mm






Xxxxxxxxxxxxx Xxxxxxxxx Xxxxxxxxxxxxx

Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxx


TEXT WIDTH 63.25MM

HEIGHT 4MM

WIDTH 4MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM


13.05 Creative templates: Letter portrait Brand Guidelines

Document — Letter portrait Width 215.9mm x Height 279.4mm








NUTRITIONAL BLOCK WIDTH 68MM

TEXT WIDTH 62MM

HEIGHT 4MM

WIDTH 4MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM


13.06 Creative templates: Letter landscape Brand Guidelines

Document — Letter landscape Width 279.4mm x Height 215.9mm








NUTRITIONAL BLOCK WIDTH 66.85MM

TEXT WIDTH 58.85MM

HEIGHT 4MM

WIDTH 4MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM

HEIGHT 4MM

HEIGHT 12MM



Document — A3 portrait Width 297mm x Height 420mm






Xxxxxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxxxxx

Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxxxxx


TEXT WIDTH 91MM

HEIGHT 4MM

WIDTH 4MM

HEIGHT 6MM

HEIGHT 18MM

HEIGHT 6MM

HEIGHT 18MM

HEIGHT 6MM

HEIGHT 18MM



Document — A3 landscape Width 420mm x Height 297mm






Xxxxxxxxxxxxx Xxxxxxxxxx Xxxxxxxxxxxxx

Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxxxxx


TEXT WIDTH 90MM

HEIGHT 4MM

WIDTH4MM

HEIGHT 6MM

HEIGHT 18MM

HEIGHT 6MM

HEIGHT 18MM

HEIGHT 6MM

HEIGHT 18MM


13.09 Creative template: examples Brand Guidelines

SMART 2020

Enabling the low carbon economy in the information age

Electric Vehicles

ELECTRICITY WILL DRIVE THE CHANGE

13.10 Creative template: examples Brand Guidelines

There is slight creative flexibility within the nutritional block but it still works within the 2 or 3 tier system.

SMART 2020:Energy Information

HOW CONSUMERS GET INFORMATION ON THEIR POWER USAGE

BROUGHT TOGETHER BY

Business, Governments and Citizens calling for a global deal on climate change —Summary 2010

14.00 Online Brand Guidelines

It’s important that the brand continues to be properly presented when it appears online, our website is a strong demonstration of this.

Email signaturesThis is how we need everyone’s signature to be presented. If you need any guidance or have any questions, contact our Global Web Manager Paul Walker:[email protected]

14.01 Online: email newsletters Brand Guidelines

These templates have been created so it’s easy to produce on-brand newsletters every time.

The example on the left should be used as a header for programmes and technologies.

The example on the right is intended for use whenever you’re producing a 360°newsletter.

Contact our Global Web Manager Paul Walker at [email protected] if you have any questions about using these templates.

15.00 Production standards Brand Guidelines

Obviously, the materials we produce have got to stand up to the highest sustainability standards. It’s a factor we have to keep in mind for every communication.

So for instance if it’s a print job, think about sizes – don’t make something big just for the sake of it. The stock has to be from genuinely sustainable sources too, such as those in the Forest Stewardship Council (FSC) scheme.

And make sure that your printer can prove their processes and practices meet high environmental standards.

It’s worth considering if a proposed print project could actually work just as well in a digital format. Maybe a proportion of the print run could be reduced this way.

Even when printing office documents, try to keep pages used down to a minimum.

16.00 On-brand checklist Brand Guidelines

It’s a good idea to run through the following branding checks whenever you produce communications for The Climate Group:

Have you used the logo correctly? In particular check that you are using the right combination of logo and label – see sections 03.01 and 04.00.

Is the ‘nutritional’ block positioned top left, containing the correct information in the correct tiers?

Have you used one specified colour set for the whole job?

Have you used the corporate typeface?

Is the tone of voice clear, positive, friendly and jargon-free?

Does the photography or illustration style follow the guidelines?

Does the work meet the highest quality and sustainability standards?

17.00 Brand Team Brand Guidelines

For all internal template and creative enquiries please contact:Head of Design at The Climate Group:Guyang [email protected]

Online please contact:Global Web Manager at The Climate Group:Paul [email protected]

The Clean Revolution labels please contact: Global Director of Communications at The Climate Group:Callum [email protected]

For overall branding issues please contact:True North: Tree [email protected] [email protected]

Date post:	28-Jan-2015
Category:	Technology
Upload:	andymurdoch
View:	105 times
Download:	2 times

The climate group_guidelines

Technology