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Your Elevator Pitch: What, Why and How Presented by Bob London © 2016 Bob London (www.londonink.com) Program for College Students, Summer 2015
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© 2016 Bob London (www.londonink.com)
Your Elevator Pitch: What, Why and How
Presented by Bob London
Program for College Students, Summer 2015
© 2016 Bob London (www.londonink.com)
What is an Elevator Pitch?
Short, sweet description of who you are and what you’re seeking.
And why. (If you have time.)
© 2016 Bob London (www.londonink.com)
What is the purpose of an Elevator Pitch?
To get a meeting!
© 2016 Bob London (www.londonink.com)
Why do you need an Elevator Pitch?
Job leads are everywhere.
© 2016 Bob London (www.londonink.com)
“Hi, I’m name. I’m an adjective noun looking for a functional job in the industry sector.”
Sally Jones energetic
Math MajorAnalyst
Finance
© 2016 Bob London (www.londonink.com)
7 Rules for an EffectiveElevator Pitch
© 2016 Bob London (www.londonink.com)
1. Don’t Assume You are Bothering Someone
We are always looking for young, bright people.
• Really dedicated, passionate, hard working people aren’t easy to find.
• Older workers are retiring.• Young people can more engaging to work with
because they’re more innovative and energetic.• Young people cost less than old people!
© 2016 Bob London (www.londonink.com)
2. Know your goals.
© 2016 Bob London (www.londonink.com)
• Get a job• Start a business• Get an internship• Volunteer for a non-profit
Balance between broad and specific.
with a big-4 accounting firm. In San Francisco.
creating software. For working moms.
with a neuroscience lab. In the southeast U.S.
like Doctors Without Borders.
In Ghana.
“Hi, I’m Sally Jones. I’m a humanities major looking to…
© 2016 Bob London (www.londonink.com)
3. Identify your strengths.
Get comfortable talking about them.
© 2016 Bob London (www.londonink.com)
4. Gather the proof.
Accomplishments, facts & figures that demonstrate your acumen,
aptitude & passion.
© 2016 Bob London (www.londonink.com)
5. Tell a story.For advanced Elevator Pitchers
YOUR STORY
Here’s why…
I’m seeking…
I am…
© 2016 Bob London (www.londonink.com)
“Hi, I’m Sally Jones. I’m a humanities major looking to…
“I’ve spoken with a number of advisors who suggested function because of my strengths in noun and noun. And I’m interested in industry due to my adjective and adjective.”
“I got interested in industry when I was working in a noun company during college. I became fascinated with function during an internship in my junior year.”
“I was on the honor roll for # out of # semesters in the major school. I chaired the noun committee for the noun group.”
© 2016 Bob London (www.londonink.com)
6. Have an “ask.”
© 2016 Bob London (www.londonink.com)
The Ask: “I’d greatly appreciate any insights you might have. Is there a time in the next week or so that we can have a 30-minute call or a meeting in your office?”
© 2016 Bob London (www.londonink.com)
7. Prepare.
Then, when you think you’re ready, practice on your friends and family.
50 Times.(Not a typo. 50 Times.)
© 2016 Bob London (www.londonink.com)
Your Approach
• Take your time. • E nun ci ate• Eye contact• Professional. Eliminate
“Um,” and up-talk.• Use proper diction!
© 2016 Bob London (www.londonink.com)
Not done yet!
Sally JonesB.S. Mathematics, 2015 University of Colorado
[email protected] 703-555-1212
LinkedIn: www.linkedin.com/sallyjones
© 2016 Bob London (www.londonink.com)
Questions?
© 2016 Bob London (www.londonink.com)
Your Turn!
