I n t r o d u c I n Gc o P E n h a G E n Sn E WF a S h I o nP L at F o r M

T H En E Wv i S i o n

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WE arE han dS- on, doInG WhatWE do BESt–

crE atInG a FaShIonaBLE MIX oF BuSInESS an d PLE aSurE–

dEFIn InG thE nE W vIS Ion

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v I S Ion–I ntroductIon

the winning duo of cPh vision and terminal-2 has become an internationally respected plat form for the fashion industry. and today the fairs make an important contribution to the fashion and l ifest yle scene in northern Europe. But, as part of our strateg y to stay ahead of international competit ion, and to keep copenhagen as the region’s leading fashion capital , we are introducing radical changes to our set-up: merging the t wo fairs, creating one, united plat form that will function l ike a fashion cit y within the cit y.

Why? Well , by bringing together designers and brands under one roof we are meeting the demands of exhibitors and buyers for a more comprehensive and accessible fashion experience. the result is a stronger and more creative plat form with improved capacit y for net working and dialogue within the industry. as always, our ambition is simple: to set a progressive agenda and to act on it .

We believe that vision will become a groundbreaking aggregated plat form for the latest developments in fashion and culture. We believe it will ensure that copenhagen continues to be the market leader and preferred fashion destination in our region.

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v I S Ion–BackGrou n d

cPh vision was set up in 1998 as an innovative plat form for fresh, independent nordic and international design brands: a place where pure design and street wear can meet and do business. the concept was unheard of at the t ime, but we believed that younger brands who didn’t slot neatly into exist ing fashion fairs needed a place to meet the press and international buyers. to put it simply, cPh vision was all about enabling small f ish to swim in international fashion waters.

af ter continued grow th, cPh vision has transcended its early aims and now encompasses all forms of fashion and l ifest yle. today it is the premier destination for fashion lovers, industry insiders, tastemakers and business movers. as part of the agenda to promote Scandinavian design talent, you can draw a l ine from the designers’ nest competit ion and show for nordic graduate students, through our Lab for emerging designers and f inally to the fairs – where brands can take major steps into the commercial arena.

By bringing it under one roof and establishing vision we want to remind exhibitors, buyers and press how it all star ted. Looking forward to the future, we never forget the past and never let go of the core value – balancing business and creativ it y.

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v I S Ion–concEPt

how did vision become the leading fashion platform in the region? By showcasing innovative fashion while never prescribing what ’s In and what ’s out; by being open to a mix of high and street; and by always introducing buyers and press to something new.

the new concept merges our t wo fairs, cPh vision and terminal-2, to make an even more dynamic, engaging and extended experience. By bringing exhibitors under one roof we hope to create a new fashion cit y in the cit y, an outstanding total experience for buyers, press staf f and exhibitors.

the new arrangement of the collections will provide you with an inspired fashion mix and the opportunit y to discover hundreds of brands in the six areas. But it is much more than fashion. at vision business meets creativ it y; fashion blends in with street culture; focus mingles with inspiration; great food comes together with ice cold drinks; qual it y fuses with surprises.

Plus, as something new, we’ll be of fering exhibitors the opportunit y to create your own individual showroom – either inside the buildings or outside, in the 4,500m² park area. We’ll create the framework, and it ’s up to you to create the content. the only l imitation on how to present your brand is your imagination.

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at vision we will provide you with an inspired fashion mix and the opportunity to discover hundreds of brands in the six areas.

Sh I n E

–a premier col lec t ion

of the reg ion’s leading contemporar y fashion brands.

key words: design dr iven, internat ional ly respected,

grow th potent ial .

thE BoI LEr

–an edit of the street and urban fashion brands with the big gest inf luence on the l i fest yle and

fashion l andscape. Presented in a raw and casual atmosphere.

SEEK

–dedicated to fashion-for ward high street brands cater ing to

a young , st y le -sav v y crowd. Plus… be wowed by a handful of

out- of- categor y brands.

FrEE

–a ground-break ing pl at form for denim and spor tswear- or iented

fashion, featur ing the most innovat ive and bestsel l ing

casual brands around.

daWn

–design t alent and emerging

brands careful ly handpicked by the vis ion team.

Pr IvatE

–the discerning dest inat ion

for independent brands with an ar t ist ic aesthet ic .

this is design- dr iven fashion at i t s best and conceptual brands

with a direc t ional edge.

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v I S Ion–LocatIon

You will f ind the 20,000m² big vision venue conveniently located in the area around otto Busses vej in the centre of copenhagen. a magnif icent early 20th century industrial building , Lokomotiv værkstedet is housed in historic red brick train hangars with 25 metre high ceil ings. Floor-to-ceil ing windows and its wood-and-glass roof bathe the booths and the cat walk in glorious natural l ight . Plus you will f ind a 4,500m² park area outside the doors. Lokomotiv værkstedet is already a fashion-favourite location, adored by buyers and press as the perfect backdrop to browsing collections.

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v I S Ion–tooLS

Pu B L I c at I o n SPublished t wice a year, the vision Paper gives you an insight into al l the new season trends and the people behind them. read the Brand Paper for a comprehensive over view of the exhibitors and much more besides.

SErv I c ESrecharge and refuel at the Food cour t where you’l l f ind an array of street food inspired eater ies us ing local ly sourced ingredients for an authent ic nordic f l avour. Press and buyers can k ick back and re l ax , or work in the haven of calm atmosphere in the lounges.

E vEn tSFrom the opening night bash to informal net work ing , keep an eye out for a l l the events we’re host ing this year. two new addit ions to the schedule are the B ig Lunch and a Meat & Greet barbecue, both t a i lored to social is ing and st ar t ing up new businesses.

o n LI n Euse our smartphone app to locate booths, plan your it inerar y and get the latest fashion news on the move. Find updates on Facebook and twit ter about al l shows and events. visit our website for more information, an exhibitor over view, newslet ter and much more. W W W.c P h v I S I o n . d K

co M PE t It I o nFeast your eyes on the next generation of Scandinavian talent with the internationally accl a imed designers’ nest compet it ion. competitors are se lected from among the ver y best Scandinav ian design students, judged by a panel from across Europe and presented on the cat walk .

Sh oWSvis ion hosts a bi -annual press show, br ing ing the reg ion’s leading designers and brands to the at tent ion of journal ists and editors . Impor t antly, we now also proudly introduce a new show scene for contemporar y fashion brands, so don’t hesit ate to chal lenge us on innovat ive show solut ions.

v I S I o nc o P E n h a G E nS P R I n G /S U M M E R2 0 1 3

SEEYoUaT

–coPEnhaGEn

auGUSt2012

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LoKoMotI v værKStEdEtBu I Ld I nG oBv 037

ot to BuSSES vEj 5a2450 co PEn h aGEn Sv

FoundErJan Busch carlsen

cEoPeter Fenger Selchau

SaLEScamil la Kleemann / ck@cphvis ion.dk

Pr & MarKEtInG ManaGErnatasha Skou / ns@cphvis ion.dk

Pr & Br and coordInatortrine normann Fruergaard / t f@cphvis ion.dk

EXh I B It I o n ProFESS I o n a LSLysager vej 1 0

2920 charlot tenlunddenmark

P: +45 396 4 8586F: +45 396 4 8587

info@cphvis ion.dk / w w w.cphvis ion.dk

LEarn MorE on hoW to aPPLY

camil la Kleemann ck@cphvis ion.dkP: +45 396 4 8586

dE a d LI n E Fo r a PPL I c atI o nS: 13th of april 20 12

Ed Ito r Freder ik B jerregaard / freder ikbjerregaard.com a rt d I r Ec t I o n & dESIGn Mark Brunswicker / brunswicker.dk

rESEarch rasmus Folehave hansenP h otoG r a P h Y Sacha MaricMa kE- u P ana Jaroo for Mac

ModELS I sabel l / Scoop & Peter Iversen

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