DIGITAL

London College of Fashion - If you have any ideas for forthcoming editions or would like to feedback your thoughts please email s.saggar@fashion.arts.ac.uk

DIGITAL–adjective 1. displaying a readout in digital form: a digital speedometer.

2. of, pertaining to, or using data in the form of numerical digits.

3. Computers. involving or using numerical digits expressed in a scale of notation to represent discretely all variables occurring in a problem.

4. of, pertaining to, or using numerical calculations.

5. available in electronic form; readable and manipulable by computer.

The fuTure is digiTal, ThaT’s whaT people say isn’T iT? especially people who, funnily enough, usually work wiThin The ambiguously TiTled ‘new media’ profession. ‘iT’s all abouT TwiTTer’ They’ll Tell you while Tapping inTo Their iphones, or ‘check ouT The phoTos on The flickr pool’ They will posT on blogs. however, when you look aT The impacT digiTal Technology has had on lcf over The lasT few years, and aT whaT’s been happening wiThin The he secTor recenTly, The evidence suggesTs ThaT There is a loT of TruTh To whaT They have been Telling us...

The last few years have seen LCF invest a lot of hard work (and hit a few barriers) developing its online content in order to meet the expectations of its increasingly demanding visitors. LCF has enriched its online content to include 360 degree virtual tours, enhanced student profiles, video content and the soon-to- be-launched redesigned Course Information pages. When you look at the visitor numbers to the LCF site, it is no overstatement to say that this hard work and content development is paying off. Over one million people visited the LCF website between May 2009 to May 2010 compared to 650,000 during the previous year. Even though smashing the one million visitors mark is impressive, what is far more interesting is what visitors are doing when they get there.

DOT COMMUNITYSnapshot, the LCF blog designed to show another side of the College in a far less formal and much more instant way, was launched in 2007. This blog was a first for a UAL College and meant that LCF could start to engage directly with its audience online. Current staff and students could submit work to the blog while visitors (many of whom are prospective students) were able to comment on what was being posted just as they would on other sites such as YouTube and Facebook - and comment they did! In doing so, they told us that no longer did they want to simply view information; they wanted to feel part of the LCF community.

Since Snapshot, the use of online digital technologies and social media has been central to LCF’s approach to communication. We are present on Twitter, Facebook and Flickr and we have developed our own platforms that allow audiences to feel part of what we are doing. The recent MA_STErS, Green Space, The Big Move and Pigeons & Peacocks blogs are all examples of how LCF is responding to the calls from our audiences to get involved. This year saw LCF apply digital technology to the 2010 Graduate Season when we streamed the BA runway Show live on our website and allowed viewers to leave comments live online via Twitter. The online audience reached 5148 and opened up an event that is usually open to just 600 guests to the whole world. It was a first for an educational institution.

DOINg ThINgs DIffereNTlYBut there will always be a call for balance and the use of the right channels to showcase what we do – not all of our audiences are on Twitter after all... Let’s take Pigeons & Peacocks, LCF’s own magazine as a case in point. Through feedback and research carried out by the Internal & External relations team, it was becoming clear that the traditional prospectus was no longer the first point of contact that the majority of people would have with LCF. Prospective students were now using the website to get their course information, book Open Days, watch clips and read about our staff and students and this meant versatility and accurate information was needed. So we thought why not give prospective students something a little more interesting? And that’s where the idea for Pigeons & Peacocks came from. Well, from that and from that very LCF tradition of doing things differently.

The annual magazine, now on its third issue, replaces the traditional prospectus and allows us to really show what we do here at the College in the context of an editorially-driven magazine. Just by flicking through the pages, readers are met by articles ranging from body image to the future of catwalks to features on subcultures like rude Boi style. And the best bit? The magazine’s contributors’ page reads like a ‘who’s who’ of LCF courses, students and staff – just pick up a copy and see it for yourself.

The magazine was launched alongside a blog and within weeks of the magazine being out there, people from all over the world were submitting their own examples of photography, shoots and other images in the hope to become part of the community. Digital technology again allowed LCF to follow up the printed magazine and added value to everything we were doing. Look out for some key developments, including a move to involve our current students even more during the coming months.

KeePINg AheADThis ‘digital communication revolution’ for want of a better term, is not just happening here at LCF – the wider HE sector is reacting to this call to use technology in delivering new web content and systems, in fact this sector is booming. OmBiel, a specialist company has recently launched Campus M to UK Universities with some success. Campus M is a mobile application that allows students to access everything from campus maps to timetables to events. All from their mobile phones. CSM are also planning to develop their own iPhone app too, another sign that things are hotting up within the University and wider HE sector.

Ok, so the future may be digital, but that’s not to say that it’s all the future is about. It is certainly going to get tougher and much more competitive in our sector, that does seem like a given. But by continuing to embrace digital and online technologies, and by approaching the traditional formats, such as print, in a less traditional way, LCF has the opportunity to stay current and open up new communication channels and access greater audiences.

david revagliatteCommunications Manager

X: -154.843Y: -383.548

X: -224.49Y: -383.234

X: -63Y: -104

TwITTerwebsITe

Lcf onLIne

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Lcf onLIne

websITeaccessible worldwide you can find everything you need on the lcf website. including course information, course structures, images as well as downloadable course pdfs packed full of useful information.

You can also view videos of some of our course leaders, read student profiles and view graduates work on Showtime.

www.fashion.arts.ac.uk

TwITTerOur Twitter feed is THE place to discover information about all the above and more.

Follow LCF on Twitter at www.twitter.com/LCFLondon

0404Terminal Four is coming… for those of you who edit sections of the website the new content management system will be introduced over summer 2010.

For further information contact Alastair Mucklow, Web Coordinator on a.mucklow@fashion.arts.ac.uk

bLoG

fAcebook

bLoGYou’ll find images and videos of student work. You can contribute to this blog by hitting the contribute button - We are always happy to hear from you so please contribute and comment on whatever you fancy!

www.fashion.arts.ac.uk/snapshot

fAcebookWe have a Facebook group where people can find out about events and enter competitions. Search London College of Fashion Events on Facebook to join.

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See the process that The Cut goes through when being printed.

www.fashion.arts.ac.uk/snapshot/2010/07/the-cut-printing-process

web 2.0 Technologies such as blogs, wikis and TwiTTer are very popular for social neTworking buT They can also be exTremely useful Tools for learning and research. web2 is abouT publishing informaTion as well as accessing iT. There is a bewildering array of Tools ouT There and ofTen iT is hard To know how They can be useful for Teaching and learning.

Blogs started life as online diaries but they now support multimedia and are a great way of pulling together information for a project, producing reflective statements and publishing a portfolio. Wikis are fantastic tools for group work and project management and Twitter enables you to access real time information and find out what the hot topics are in your field. There are tools for finding images, storing and sharing photographs and finding professionals in your field.

To help staff and students to sort out their Tweets from their Pokes, the College has recently engaged three Information Technology Advisers. Their role is to help staff and students to engage with and use web based technologies in their learning and teaching. They produce guides, run workshops and surgeries and can be booked for small group or individual support. Technologies they can help you with include, blogging, wikis, Twitter, visual research tools, Megameeting & Pronto (web-conferencing) Blackboard, Zotero (referencing) and Second Life (virtual world). They each have a site or sites for which they are responsible. Peter Tsang (High Holborn, John Princes Street & Lime Grove), Teju Olabode (Golden Lane and Curtain road) and Emma Guillemette (Mare Street) to make an appointment or have a chat with one of the advisers you can contact them on their email or via their organisation on Blackboard, you will find it on your start page, under Your Organisations.

Their Blackboard site also has guides on using Web2 technologies that you can download and links to interesting fashion blogs and their own blog http://lcf-ita.blogspot.com/.

They work during the HE term time and are waiting to hear from you.

Creating bibliographies can now be a painless task! The UAL has a new online tool to help. Zotero is available through the Firefox browser on all UAL computers. Using Zotero you can easily download bibliographic data from the Library catalogue and add it to your dissertations and reports in the right format. You can also use the cite –as- you -write function in Word to create accurate references and bibliographies for your reports and dissertations, Unit handbooks and project briefs.

Zotero also enables you to save web pages, to organise your references into folders, to synchronise them with your home machine via their website and to share references via groups. It is a great tool for staff and students. During the summer term the Information Technology Advisers will be running workshops on Zotero, you can find dates and a guide on how to use Zotero on their Blackboard organisation.

At LCF we are always looking for new ways to use technology to help staff and students. On July 5th there will be a staff development session called Learning Innovations Showcase where staff can see how some of the latest technologies are being used in the classroom. Details will be circulated shortly via the staff email system. You can book in for one session or the whole day. Sessions on offer will cover a range of subjects including running online tutorials using Megameeting and Treasures of the eLibrary.

I am always pleased to hear ideas from staff and students about technologies that they would find useful. If you have any questions about tools or software that are available please email me at j.gaimster@fashion.arts.ac.uk

web 2.0 TechnoLoGIes AT Lcf

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web 2.0 TechnoLoGIes AT Lcf

Teju olabode

t.olabode1@fashion.arts.ac.uk

peter Tsang

j.tsang6@fashion.arts.ac.uk

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Julia gaimster Head of eLearning

2.02.0

emma guillemette

e.guillemette1@fashion.arts.ac.uk

A view from the bridge (…between technology, pedAgogy & discipline)

A vIew from The brIDGe (…beTween TechnoLoGy, peDAGoGy & DIscIpLIne)

There is no doubt of the scale of the digital revolution and its effect on student learning practices; tools, environments, encounters and language have all been transformed in some way.

Digital and Web 2 .0 technologies offer all kinds of opportunities which don’t require you to be a techno-junkie; in a climate of dispersed sites and distance learning they offer multiple points of connection - chatrooms, webinars, webcams and social networking. We can work collaboratively at speed and distance, edit, illustrate and disseminate for discussion. Portable, hand held kit liberates us from the confines of our desk. Clean documentation and crisp visuals are easy to produce; still, animated, with or without sound. Our expectations of presentation of work, whether verbal or visual, have shifted incrementally from the days when flipcharts, fat, squeaky pens and an OHP constituted high tech support. And once we’ve done all that, we can instantly share the state of our psyche through Facebook and Twitter. No manual required.

So, as educators, are we hanging out the bunting in celebration of the digitised academic universe? The answer is probably a qualified yes, depending on a range of factors; subject discipline, professional needs, pedagogic philosophies, budget and personal preferences.

Worries we have had since the birth of the internet have not gone away – judging the validity of information on the web, sourcing and using it ethically or appropriately is of ongoing concern. Evidence suggests that Harvard referencing is a cultural construct mystifying to many (including

home students) and applying it to electronic resources such as digital images often overlooked. There is the sheer proliferation of material – how do students work out what to pay attention to in the information age? Gone is the useful tag of ‘geocities’ in the url box which warned you it was likely to be dodgy. Ease of access is not always fruitful. Why can you still not find what you want, despite the vast array of stuff out there?

Navigating the immensity of data and then doing something intellectual, creative or analytical with it is still of prime importance to us as educators.

We still ponder how best develop students’ critical and analytical skills for things such as data gathering . While huge numbers of students may be ‘digital natives’ i.e. technically intuitive, this is not the same as knowing how to make academic use of the information and technologies at their disposal. We still need to support some or many of them in developing the skills to sift, navigate, evaluate and persevere in finding what they need.

Learning in a digital world is awash with exciting, playful, creative and knowledge enhancing possibilities. However its means and approaches are not for everyone, nor are they for everything. We just need to remind ourselves that at every stage of technological advancement, from the abacus onwards, one need has remained constant – and that is to put learning practice and purpose at the heart of engagement first, and then choose the tools afterwards.

dr alison James Head of Learning and Teaching

To GooGle or NoT To GooGle?

To GooGLe or noT To GooGLe? as menTioned on The firsT page we are involving our sTudenTs a loT more wiTh pigeons & peacocks and The lcf websiTe. here second year chrisTopher cunniff Tells us abouT his digiTal experiences...

i began this article by asking my 12 year old niece what her favourite magazine was. she then paused, suitably shocked, and replied that she “just goes on facebook...”. while my childhood was abundant with overzealous issues of smash hits, today it would most likely be replaced with strategically placed adverts on my many ‘social networking’ accounts urging me to buy t-shirts with lady gaga’s face on them then ironically below, a company to help me get out of debt.

Of course, the sentimentally referred to ‘information superhighway’ has transformed over the past decade to undoubtedly become the behemoth of educational tools - on more levels than one. However in a world where limitless, uncensored and arguably untraceable subject matter lies – just how sincere is the scholastic merit?

The lightning speed treadmill of news, product, entertainment, history and escapism is too overwhelming to ignore. Even for me as an arguably

pragmatic 20 something, it’s difficult to shape an individual reality that exists outside of those digital waves that we’ve become so reliant upon. So for a more impressionable and somewhat younger audience, who is of course our future, the lines between what is productive as opposed to accessible become increasingly blurred.

The internet is completely without boundaries and within it, we are left to our own devices so educate ourselves a lot differently than we used to with cheap thrills and quick fixes holding a lot more longevity than ever before and having a knock on effect to both our behaviour and attitude towards our work ethic.

The current online epoch on a journalistic scale for instance is one where novelty prevails knowledge. Anyone can be a writer it would appear and, more interestingly, say what they like as one. Tavi Gevinson (aka Style rookie) is the fourteen year old fashion sensation that began her elusive career by posting pictures of her wild school outfits on her blog. Fast-forward a few months and she’s graced the cover of POP and bumped Anna Wintour off her seat at Marc Jacobs.

With such instantly frivolous, and apparently respected, career status available overnight, it’s unsurprising that the future of tomorrow believes they need not dip their toe into their history but instead put their feet up and think of an off the wall antidote to avoid the conventional route of education to be successful in life. More worryingly, while universities make themselves financially less available to potential students, to hide the educational map and apply to be on X-Factor seems a certainly fruitful option in comparison.

Communicatively, digital enhancements have had an incredible effect on both a school to student relationship as well as confidence building between peers. Conversely, the availability of everything at one’s fingertips can make one frustratingly lazy and demeans the point of being in higher education in the first place. The fact that something of a passable status can be knocked out haphazardly at 3am with a loose hangover shouldn’t really be applauded but of course, there is no scale to define difference.

From my own experience, I am more than aware that splicing a few YouTube clips together as a student project and calling it one’s own material can unfortunately be more credible than someone’s work who made a conscious effort to avoid such, believed to be, transparency. While these tools continue to be endorsed, original and effortful terrain can be eclipsed, achieve no celebration and begs the question: What defines, not necessarily education but, learning anymore?

Obviously, I have no authority to answer that but constantly being surrounded by people practically catatonic while Googling their Myspace and BBMing a Tweet they read about the iPad on Facebook insinuating this is entirely normal, doesn’t really fill me with much confidence. Now, where did I put my encyclopedias?

christopher cunniff 2nd Year BA Hons Fashion Journalism

You can view more of Christopher’s work at www.fashion.arts.ac.uk/snapshot/tag/vox-pop/

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Digital in action – the Fashion Digital stuDio at lcF

lcf’s digital agenda is evolving, and the provision and support, not only for students, but also in the development of research agendas, enterprise r&d collaborations, and commercial client work is leading to significant potential growth for the fashion digital studio (fds), based on the third floor at John princes street.

The FDS is already established as a pioneering digital centre of excellence in London for collaborative technology research, skills development and innovative commercial solutions, and has undertaken a wealth of projects and client work to date. This includes innovative collaborative research, working with small to medium enterprises to pioneer technology to support the development of 3D design and production, and commercial work including 2D and 3D Bureau services for some of the UK’s top designers and retailers in scanning, print and software development.

The FDS will drive innovation in the creative use and practical development of digital technologies as both a LCF resource and a national and international industry resource, providing an innovation catalyst for the fashion, media and technology industries.

The team works with a diverse range of businesses and institutions from education providers and students, to individual designers, industry associations, manufacturers and corporate clients. Activity centres on researching and developing innovation in the feasibility and application of digital and emerging technologies. Supporting the integration of Digital Technology into the curriculum and its use by students is a growing area of demand, and opportunities to work on innovative projects, and to collaborate with other initiatives across LCF are welcomed.

The FDS has already developed regard in the sector internationally as a leader in the development and application of digital technologies for the fashion and textile industries, and has significant impact potential through;

• international research collaborations

• enterprise innovation

• commercial activity

It also presents opportunities for industry engagement through bureau services, creative innovation, consultancy, training, software and prototype development.

The FDS is a fundamental part of the LCF strategy to build a strong reputation as leaders in the field of digital technologies, facilitating the convergence of technology based industries and fashion, and driving technology into the economic and skills agenda for the sector.

CAsseTTe PlAYA Industry first as Technology and fashion converge at london fashion WeekCassette Playa hit London Fashion Week in February 2010 with an augmented-reality presentation, a world first as part of an international Fashion Week. The on-schedule presentation featured Ar-Ts (Augmented reality T-Shirts) developed with the Fashion Digital Studio at LCF.

Clever visual manipulation plays out a narrative on the wearers garment in real time 3D, so viewing through a mobile camera or webcam shows amazing 3D images that are unseen by the naked eye. Augmented reality (Ar) allows a layer of digital information, images or video to sit on a predetermined target and is recognised by a webcam, so real video and the augmented layer are seen together.

Ar is impacting published media, games and 3D film and for fashion means opportunities to add entertainment/information features to a garment. Cassette Playa were able to access the expertise of FDS through the Knowledge Connect programme of the London Development Agency.

KerrIe lUfT Innovation drives iconic footwear designsBritish Footwear designer Kerrie Luft creates distinctively feminine yet unique shoes embracing new technologies and utilising them in a conceptual and groundbreaking way. Her first collection was been developed with the Fashion Digital Studio at LCF and redefines the characteristics of art nouveau by 3D manufacturing titanium, creating innovative heel shapes, which demonstrate pioneering new production techniques.

After graduating from Northampton University, with internships at Lulu Guiness and Patrick Cox, Kerry moved to London completing her study with an MA Fashion Footwear at LCF.

Since then, Kerrie has been working to push the limits of design utilising the FDS 3D rapid prototyping facilities, pioneering the use of this technology in footwear and attracting innovation development funding.

The impact of this work is highly significant for footwear designers. The profile that Kerrie is achieving, with interest from iconic celebrities and the fashion industry, demonstrates the huge potential for digital technology in the footwear sector.

rUbeDO Working with the fDs on new applications of 3D CAD to impact on design and production of textiles and garmentsrubedo is a creative solutions think-tank (including bionic design, parametric modelling, real-time visualisation) within architecture, engineering, design, film and music. Their own customised digital tools, unlike traditional reductionist representation techniques, allow immediate creation in an adaptive 3D/4D environment.

rubedo have recognised expertise in extending the potential of existing 3D animation software but as a small creative enterprise, require collaboration with fashion/textiles and digital printing experts to develop new markets and products. Funding from TSB has allowed rubedo to work with FDS at the cutting edge of 3D technology and its potential impact on the fashion industries.

The work involves developing and manipulating existing 3D CAD software used in architectural, film and performance industries, utilising parametric modelling methods to find a unique new approach for digital production of fabric and garments with a 3D printed surface patterning (which is 2D but has a 3D effect) or completely 3D relief surface decoration.

DIGITAL In AcTIon – The fAshIon DIGITAL sTuDIo AT Lcf

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The sTory of kIn & Lcf

at kin we focus on interaction, art direction, research and design. our work is about people, the spaces between them and their connections to the world around them. we founded kin with the belief that there is opportunity to develop smaller more agile approach to art direction and interaction design, working at both a strategic and solutions level. previous to kin, i was creative director of digital communications at imagination and matt wade was design director at moving brands. between us we have over 20 years experience in the design industry.

We originally pitched back in early 2009 to University of the Arts to design their stand at the UCAS recruitment fairs in London and Manchester. We wanted to show the University as a whole; demonstrating their umbrella theme and identity whilst allowing each college to demonstrate they’re individual strengths and specialties. We designed and installed the exhibition stand in both cities, designed a series of furniture elements and made six stop frame animated films comprised of over 20,000 images shot over sixteen days. The films were played across a six screen back projection surface, that at times synced together to work as one large moving image.

Following on from the success of this project, LCF approached us to create an interactive installation for their MA_STErS 2010 show at The Mall Galleries. The initial brief was to create a touch-screen interactive to allow visitors to browse through the individual student portfolios. However, we felt the installation needed to be more expressive. Our aim was to give visitors an immediate overview of the entire body of work from

the MA programme, thus creating a ‘wow’ at first sight with the volume and quality of the work itself. We used 100 stripped down digital picture frames and combined them with 250 brushed stainless steel plates, cut to the same size. Each of the 150 students then chose a ‘hero’ image from their portfolio, which was put into an ever-changing sequence to run across the picture frames. We engraved the LCF logo and star icon onto a selection of the hanging steel panels, with, in some cases, the star logo bleeding across a number of frames and onto the digital picture frames. The screens and metal plates were hung in a curved grid pattern leading the visitor in from the entrance, to three 42 inch touch-screens. They ran bespoke software that allowed the visitors to search the students work by name, course or main image as a way of navigating to particular portfolio. Once selected, they could then swipe through full screen images and video content and leave comments on the work.

We will be expanding on this concept for the Digital Graduate Exhibition in July – with more screens creating a horse shoe shape and also give the visitors the ability to email photos of the students work to themselves and vote on their favourite work.

In March this year we were honored to be asked to create a one off event to celebrate the life and work of Professor Helen Storey who was awarded an MBE at the start of the year. We created several short films cut together from stills, magazine covers and video footage all from her archives, ranging from her interview on the Jonathan ross show in 1990, to the Wonderland project with Nick Knight, through to her latest work for the People’s research Council.

We displayed the films on four large plasmas screens in the Kings Place Gallery, connecting the screens together using a specially designed origami structure made from tracing paper, back lit with slow colour changing LED lights, and incorporating a graphic timeline of Helen’s career to date. The evening was a great success, with each of the invitees receiving a special compilation DVD of all the short films, as a leaving present.

LCF is the leading edge in fashion creativity and as such it is important that it continues to embrace new technology and digital media in all its forms. We hope that through innovative interaction design solutions, we can help the College communicate its wealth of talent to the world –and to an audience that might not normallyconsider fashion as a point of interest. Through these methods we can help put students in touch with professionals in the industry around the word – hopefully leading to more employment opportunities in the future.

We hope we can continue to expand our relationship with LCF and are excited by the possibilities of pushing the fusion between fashion and digital media in the future.

kevin palmer Kin Design

www.kin-design.com

2010 Digital Graduate Exhibition 5th - 14th July 2010 (See page 8 for details)

The sTory of kIn & Lcf

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Images clockwise from top left: Tommy Hilfiger visual merchandising, LCF MA_STErS exhibition, Barclays interactive project

Tony glenville is a fashion writer, lecturer and historian who has contributed to vogue, The Times, independent and many more. having gleaned a wealth of knowledge within the fashion industry Tony now lends his experience and skills to lcf as creative director for the school of media and communication. roma vaccaro caught up with the fashion maverick to find more about his role with lcf and his thoughts on the 2010 graduates.

roma vaccaro: Hi Tony, tell me what are your main duties as Creative Director?

Tony glenville: The role varies hugely from serious pitch work for new sponsors and live projects through to meetings. Creative thinking and planning and working to stay ahead of the education game. Making sure LCF and the School of Media and Communication is at the forefront of innovation in courses, teaching and planning for the future to reflect the demands of the industry and produce employable students.

rv: Does your role require communication on a wider scale at LCF and UAL?

Tg: A large part of my role is also to enhance collaboration across not only the School of Media and Communication but across both LCF and UAL eventually. This especially applies to live projects where we offer an exclusive “one stop shop” for skills across the fashion business.

rv: Can you tell us about any current interesting projects?

Tg: Rob Phillips, Creative Director for the School of Fashion Design Technology is working on a huge project with English National Ballet. The School of Media and Communication is also involved with some parts of the project. This is ultimately the ideal scenario demonstrating LCF multi fashion discipline strengths.

rv: In your professional experience, what can graduating students do to realise their working dreams?

Tg: Accept that overnight success is rare and accept the first job is only a toe on the ladder of the future! Also that the time out working within the industry may change their plans and ambitions so it is good not to be too focused on just one thing. They should be open and accept what turns up.

rv: What can students do to during their time at LCF to gain experience in the industry and make connections?

Tg: At LCF students should take every opportunity to get involved in live projects and exhibitions. Helping out at events, offering your skills across a range of things can build your CV and gain you more experience even before you graduate.

rv: Tell me about the Carnaby Street Exhibition space and the benefit for students to have this platform.

Tg: Well firstly it was an exhibition open for several weeks, not just a couple of days, the School of Media and Communication also offers cross discipline creativity; so an editor can see journalism, illustration, photography, styling, etc all under one roof.

The exhibition was open all day into the early evening so professionals could pop in when they wanted, at a time convenient to them and even send others or return for another look themselves.

rv: It is such a vast space to display work - is this an exciting outlet for LCF?

Tg: The three-story space we have this year offers a chance to really promote ourselves right around the corner from Beak Street to Carnaby Street. You can’t miss it!

rv: What do you think about the standard of work this year from the 2010 graduating students?

Tg: Each year standards are raised and within the school especially new technology allied to craft offers a wonderful range of opportunities for creativity. Moving image, for example, assumes more and more importance. Above all it is the student’s response to the challenges of the media and communications world that enhances the experience.

rv: Do you feel that in particular illustration seems to be finding its development in a range of different technologies and mediums?

Tg: Illustration students at LCF have this year encompassed short film, embroidery, layered image on glass and oversize illustration on semi transparent scrim. It is the old techniques combined with new ideas in many cases that move the subject and impact forward.

rv: Illustration is obviously at a very high level at LCF

Tg: It is all about moving forward but not forgetting the craft, skills and the heritage.

Fashion Illustration is about both the classic mark making and the invention of new ways of illustrating. The original work might be in charcoal on paper but how that is then interpreted and used is the trick.

The range and style can cover simple minimalistic lines through to complex animation - they are both fashion illustration but opposite ends of the spectrum.

Following on from the Access to HE Diploma (Fashion Media and Communication) at LCF, roma worked as Events Coordinator for the College and helped to organise events featuring a host of fashion industry elite. roma now works freelance doing digital writing and editing for the Fashion and Lifestyle industries.

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Image: Brett robson Images taken at the private view by ridhima sekhri second year BA Hons Fashion Photography

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LcfTwITTer

bArunwAy2010...

TheempTy hAnGer

DIAry DATes

LcfTwITTerThe action on twitter went a bit crazy after we live streamed the ba runway show on 3/06/10. here are just a few of the tweets that we received on the night of the show and the morning after.

live runway from london college of fashion - 11hrs To go!

Tweeted by fashionappetite (Angela roy)

lcf live on bbc london news now!!!!!

Tweeted by LCFLondon

in a world firsT (for a fashion college) waTch The lcf graduaTe ba fashion show 2010 live - 7pm TonighT

Tweeted by F.TAPE

looking forward To covering @lcflondon ba show from 7pm 2niTe. check ouT The super live feed! www.fashion.arTs.ac.uk/2010/live

romalondon (romalondon)

fleTT berTram - a name To JoT down if you like emerging fashion TalenT.. name behind my fave lcf grad collecTion from lasT nighT’s show...

Tweeted by gemcairn (Gemma Cairney)

loving The Tunes! greaT menswear collecTion from Jade Jung sun kim!

Tweeted by LCFLondon

a menswear designer naTTaphon sampaTaphakdee from @lcflondon won The besT designer of The year for lcf graduaTe show

Tweeted by rashmagazine (rASH MAGAZINE)

lcf graduaTe fashion show: ouTsTanding sTandard. noThing Too ‘sTudenT quirky’. greaT locaTion aT The dairy - always a favouriTe

Tweeted by shanushka (Shanu Walpita)

i can’T waiT To sTarT lecTures aT The london college of fashion Tomorrow morning!

Tweeted by TiffanyMcgee

send me pics n i’ll Tell you my fav designers rT @lcflondon: @mrhudson hey! greaT To see you lasT nighT - Thanks for making iT down. x

Tweeted by MrHudson (MrHudson)

@lcflondon lasT nighT’s show rocked!

Tweeted by reidaiton

The dairy played hosT To The ba (hons) fashion caTwalk yesTerday, and lcf really know how To draw in The crowd...

Tweeted by Adorngirl (Ashanti Jason)

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bA runwAy 2010…whaT They were wearing..!

Whilst running around trying to do five things at once at the runway show at the diary we spotted some great looks. You can view some of them on the Snapshot blog by searching ‘2010 runway’ here we showcase two of the best staff looks that we saw that night…

gillian evans, evenTs officer

Gillian Evans wears a H&M dress, borrowed necklace, TopShop heels and her earrings were a gift.

Gillian says…”I chose to wear my dress to the show because I liked the colour...I like bright bold colours....the shoes were chosen for the same reason. Orange and Purple may not necessarily work together but I like the idea of clashing colours and not matching…somehow it just works!”

reid aiTon, arTscom marketing manager

reid wears shirt and blazer from Zara, self styled shorts from a pair of chinos and Kurt Geiger deck shoes. reid says… “I bought the shirt and blazer years ago for my interview here! The shorts were chinos I’d cut up...I bought them years ago in France. I had brought smart clothes with me to change into, however, I cycled to The Dairy and it was so hot I couldn’t bear the prospect of putting more clothes on!!!!”

The empTy hAnGer

religion and fashion are two disciplines rarely lumped together, however last year lcf were invited to partner with a school in gloucester to launch an exhibition using fashion and theology.

For ten months students Jen Sturrock (3rd Year Womenswear), and Eszter Fodor (MA Fashion and Environment) worked to design and produce an exhibition which would bring to life theology and fashion. The Empty

Hanger was about making fashion accessible to pupils from a deprived area of the city, while also engaging them in ancient faith stories that would connect with their experience in 21st century Britain.

The school wanted to work with the text ‘Jesus’ family tree!’ A monotone list of ancient names of men stretching back to characters like Adam and Eve, and Father Abraham. As we read the stories about these ancient people of faith it seemed that using fashion to tell their stories made perfect sense.

We chose five characters, designing an outfit for each, and hung these garments on a wall with six pegs. On the last peg was The Empty Hanger. This was left empty as an invitation to the pupils to respond by designing and creating their own outfit. By reflecting on their own story and their sense of belonging within their family, school and wider community the pupils have a fantastic opportunity to develop their creativity while telling their own story through their garment design.

Joanna JepsonLCF Chaplain

DIAry DATesba (hons) fashion phoTography monday 21 June – friday 13 august 10.00 - 18.00pm

richard Young Gallery 4 Holland Street London W8 4LT

school of design & Technology aT carnaby monday 28 June – wednesday 14 July monday – saturday 10:00 – 19:00 (Thursday until 20:00) sunday 12:00 – 17:00

57 Carnaby Street London W1F 9QF

2010 digiTal graduaTe exhibiTion monday 5 – wednesday 14 July 12:00 – 19:00

rootstein Hopkins Space John Prince’s Street

View Degree Show dates across the University at www.arts.ac.uk/newsevents/events/degree-shows/