Description:
Why Should I Read the Definitive Guide to Marketing Metrics and Analytics? Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.” Forty-four percent (44%) of qualified marketers have no idea what a 10% budget increase could do for their companies. If you fit into this 44%, you will experience difficulty protecting your budget. In fact, you’ll likely find yourself asking the question the other way around: “What will happen now that my budget has been decreased by 10%?” You can’t expect your organization to place value on something you’re unable to quantify. This guide will help you do just that. We will help you answer key questions like: • What are the most important marketing metrics for me to use? • How can I measure my various marketing programs’ impact on revenue and profit? • How can I best communicate marketing results with my executive team and board? • Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing measurement? • And many more… The bottom line of any business is the top line: revenue and faster growth! So let’s get started.