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The Dell Advantage Presenter name Presenter title Date Future-Ready IT Ondřej Bačina Enterprise Solutions Marketing Manager Twitter: @OndrejAtDell
The Dell Advantage
Presenter name
Presenter title
Date
Future-Ready IT
Ondřej BačinaEnterprise Solutions Marketing Manager
Twitter: @OndrejAtDell
Dell - Restricted - Confidential
The intersection of traditional & new IT
Dell - Restricted - Confidential
„Elliot Management presses
EMC to spin off VMware“CNBC
„Has Cisco made a $415
MILLION mistake with the
Whiptail buyout?“The Register
„In light of industry uncertainty, Dell has never been more certain.“ M. Dell
What are the biggest Enterprise IT comapanies besides Dell ?
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END 2 END IT Infrastructure
Data Center
Campus Branch
Branch Office
Remote Office
WAN
Remote Data Centers
Cloud Services
Internet
Server
Storage Network
Software
VRTX
Dell Future-Ready END 2 END IT infrastructure
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Accelerateapplications
Quickly deliver IT on demand Deploy
enterprise applications anywhere
Provide choice but offer a turn-key solution
Tackling your biggest challenges
Software Defined Enterprise
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There is no one-size-fits-all solution and Dell has you covered both ways
Servers
Storage
NetworkingNetworking
Server-side storage
External SANs
Virtualized Storage
Converged Solutions
Physical Appliances
Virtual Appliances
Evolutionary
Storage
Scalable solutions for private cloud
and XaaS
Software-only solutions
Hyper
Converged
Software-Defined Infrastructure
Revolutionary
A flexible software-defined foundation for the future
Management
Best-of-breed
systems
System of systems
Server-centric, software-defined
systems
Servers
Dell StorageThe evolutionary approach
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Dell Storage SolutionsInnovation redefines storage economics.
#1 in total terabytes shipped per the IDC Worldwide Quarterly Disk Storage Systems Tracker, Q2 2014.#1 supplier of internal and external storage worldwide based on total terabytes sold per IDC Worldwide Disk Storage Systems Tracker Q2 2014.#1 iSCSI storage vendor worldwide by revenue and market share per the IDC Worldwide Quarterly Disk Storage Systems Tracker Q2 2014.#1 DAS vendor by vendor revenue share worldwide the IDC Worldwide Quarterly Disk Storage Systems Tracker Q2 2014.Based on Dell analysis of competitive US list pricing from Gartner Inc., CP Storage, as May 27, 2014. Geographic limitations on comparative advertising may apply.
IT Brand Pulse Annual Brand Survey, August 2014ESG Lab Report, “Dell EqualLogic PS Series Storage and TCO Analysis- Delivering Lasting Value with Streamlined Management and Improved Performance Scalability,” a January 2014 report sponsored by Dell. For the full report see http://en.community.dell.com/techcenter/extras/m/white_papers/20438150/download.aspxResults based on internal Dell analysis of online surveys, FY 2009-2014.9th annual Storage magazine/SearchStorage.com Quality Awards for Midrange Arrays (Sept. 2014)Dell Storage ranked #1 in storage value based on Storage Wave 17 report by analyst firm InfoPro (part of 451 Research), March 2014.
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Dell Storage
Integrated stack from entry level to enterpriseDell Storage | Workload driven, software defined
Acquire
Server cache
Flash
15k SAS
10k SAS
7200 NL-SAS
• Unified architecture
• Scale up and out
• Intelligent data placement
• Automated orchestration
• QOS
• Common management
• Software-defined abstraction
Compressed tier
Integrate Accelerate
2011
2011
2010
2008
2010
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Customers Workloads Storage requirementsIO
PS
Mission Critical
Dell Fluid Cache for SAN
5M+ IOPS
Dell Storage SC & PS
Flash at the price of disk
Dell Storage SC & PS
Best-in-class tiering
Dell Storage SC
SC280 & Compression
T0
Server side
T1
AllFlashArray
T2
Hybrid Array
T3
ColdData
File&Print
Sharepoint
Exchange
VDI
BIG DATA Private Cloud
ERP/Online
CRM
Database
De
ll F
luid
FS
Sc
ale
-ou
tN
AS
Dell StoragePS4210Ideal storage for SMB
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SMB Customer challanges
Workloads Less staffIT spend
Scalable AffordableSimple-to-use
Optimized, affordable storage for small-to-medium businesses
PS4210
Data
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Dell Storage PS4110 vs. PS4210 summary
Similarities All-inclusive software functionality Multi-generational compatibility No forklift upgrades Same ProSupport services available 2U but with additional drive options (2U, 24 x 2.5” chassis and 2U, 12 x 3.5” chassis)
PS4110 PS4210
Controllers Dual Dual
Memory/Controller 4GB 8GB
Ports/Controller 1x10G 2x10G
Hybrid Configuration No Yes
Auto Negotiate 1G to 10G No Yes
Enclosure 2U, 24x 2.5” Chassis 2U, 12x 3.5” Chassis 2U, 24x 2.5” Chassis 2U, 12x 3.5” Chassis
Maximum PS4xxx in one Group 2 2
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Dell Storage PS4210 Performance
Improves performance
up to 6x*
>80,000 IOPS
>80,000 IOPS for random read performance* 0
10000
20000
30000
40000
50000
60000
70000
80000
90000
PS4210XS PS4110XV
4K 100% Random Reads – IOPS –RAID6
*Performance will vary depending on the workload and drive type. Based on August 2014 Dell performance testing the PS4210XS hybrid-flash arrays and the PS4110XV HDD arrays with 4KB block and 100% random read IOs.
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FRONT END
2003 2015+
PS50-2000Series
PS3000 Series
PS5000 Series
PS4000 Series
PS6000 Series
PS6010 Series PS6110 Series
Gen. 1 Gen. 2 Gen. 3 Gen. 4 Gen. 6
Single Multi-Generational SAN behave like one storage
PS6100 Series
PS41x0 Series
Gen. 5
BACK END
SAS 1.0 & SATA SAS 2.0 & nlSAS
1GBit iSCSI 10GBit DCB iSCSI
CIFS/NFS using Fluid File System
Gen. 7
EqualLogic Peer Storage Compatibility
PS6210 Series
Future
Future
Future
Systems out of support
Systems with x32 bit FW 7+
PS4210 Series
Systems with x64 bit FW 7+
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Evolve current IT, embrace new IT Customer-driven path
Current IT
Server-side storage
External SANs
Appliances
Converged solutions
Scalable solutions for private cloud and XaaS
Software-only solutions
Hyper Converged
New IT
Physical to virtual to software-defined
V
Dell Software Defined StorageThe revolutionary approach
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Software Defined Storage: Types
Software
virtualization
EqualLogic
Compellent
HP EVA
HP 3PAR
…
Software
overlay
IBM SVC/Storwise
FalconStor
Hitachi HDS
StorageSpaces
…
Software
Independent
on HW
Nexenta
StorageSpaces
…
Software
Only
Nutanix
vSAN / EVO:RAIL
HP LeftHand
Simplivity
…
Traditional Storage connectivity approach
Cheap & DeepConnect „old“
storageSW RAID
Server & Storage
RAIN
PhysicalAppliance
PhysicalAppliance
Dell XC Web-Scale ConvergedApplianceSoftware Defined Unlimited Scale-out
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Nutanix Purpose Build for Virtualization
Traditional Infrastructure Web-Scale Converged Infrastructure
Software-based…
• High performance
• Linear scalability
• VM-centric design
Compute Storage
Dell Storage
Q4
Dell XC Web-ScaleConvergedAppliance
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Nutanix
Predictable Economics and Growth
EqualLogic
Vir
tua
l M
ac
hin
es
VM DATA
VM DATA
VM DATA VM DATA
VM DATA
VM DATA
• Google like unlimited scale-out
• In-line Deduplication & Compression
• Hypervisor agnostic (VMW,MS,KVM)
• Single pane of glass for virtualization
• No Fork-lift upgrades
• No downtimes
• Build in Tiering
• T0 Server side storage
Recommended minimum
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Dell XC Web-Scale Converged Appliance video
DST Brussels 17 Sep
?
Dell Software Defined Storage offerings
Storage Spaces OpenStorage
Big Data Object Storage
Virtual SAN
OpenStack
Storage Server
Web-Scale Converged
Unified & Distributed
Software Defined Storage
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How to choose the right storage ?DPACK
• Free of charge
• Non invasive
• Partner friendly
• Consultative sales leadership
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Dell as #1 choice for storage
Dell Software Defined NetworkingDell Open Networking
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Dell NetworkingTransform IT with networking innovation.
Per Dell’Oro Q1 and Q2 CY14 report
http://www.cnmeonline.com/news/cnme-hosts-fifth-annual-network-world-me-awards/
http://www.itpro.co.uk/networking/22620/dell-networking-n4032-review
Whitepaper: “Dell PowerEdge Blades Outperform Cisco UCS in East-West Network Performance”
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Compute paradigm shift over last 20 yearsThe dis-aggregated server model changed the landscape
Mainframe /proprietary model x86 servers model today
Proprietary CPUs(e.g., SPARC, PA-RISC, Alpha)
Proprietary OS (e.g., Solaris, HP-UX, Ultrix)
Limited apps
Proprietary architectures & mgmt tools
Application ecosystem
Orchestration/automation for distributed computing
Industry standard (X86 CPU)
Standard OS – hypervisors
Digital
Sun
SGI
IBM
Dell
HP
(Compaq)
Others
VMware | Windows Server System | Red Hat Linux | Suse
Intel | AMD
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Networking market vs. server & storage marketOpen Networking will benefit customers …
Servers Storage
others
Networking
others others
Open solutions foster innovation, a competitive marketplace and choice for customers
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Future: shifting the paradigm in layer 2-3 switchingOpportunity for flexible, scalable, open, agile systems for rapid app deployment
Traditional networking Future of networking
Proprietary ASICs
Proprietary networking OS (e.g., Cisco IOS, Juniper OS)
Hundreds of protocols
Proprietary architectures & mgmt tools
Optional 3rd party SDN/NVO solutions
Standard orchestration & automation tools
Any networking OS
Open standard hardware
Merchant silicon
Cisco
Juniper
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Dell enables the Open Networking EcosystemLeverage open, innovative and best-of-breed solutions
Optional 3rd party SDN/ NVO solutions
Standard orchestration & automation tools
Any networking OS
Open standard hardware
Merchant silicon
Others
Others
Others
Others
OrchestrationAutomation Monitoring
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Best of Networking and Linux come together
Open Networking with Cumulus OSUnified management model for servers & networking
• IPv4/IPv6 routing and bridging
• Modern data center & network orchestration, unifying common functions, scaling network specific ones
• Helps reduce OPEX
A multi-platform operating system for networking hardware that makes building, managing and automating massive-capacity next-generation data center networks simple.
Dell Solutions Tour 2014
Leadership that benefits every customer Making powerful technology more accessible and affordable
Search
4 of 5top search engines worldwide powered by Dell
Data center
#1provider of virtualized data center infrastructure
Social
3 of 4top social media websites are powered by Dell
Cloud
#1 provider of cloud infrastructure—over 1M servers shipped
Software
90%of Fortune 1000 companies use Dell software
Servers
#1server provider in North America, Latin America, China
Storage
#1provider of iSCSI storage solutionsand TB Shiped
Support
#1in enterprise services support
DST Brussels 17 SepEMEA ESS Marketing
Customers should not worry about building the ship, but about sailing
to the right destination
Redefining the economics of Enterprise IT
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Thank you
