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THE DESIGNERS ROLE
THE DESIGNERS ROLE
Different roles
Improve lives
IT’S ABOUT IMPROVING PEOPLE’S LIVES
IT’S ABOUT INTENT
INTENT
1) DEFINE THE INTENT
The road to hell
THE ROAD TO HELL IS PAVED WITH GOOD INTENTIONS
Toothbrush storyA STORY…A STORY…
Toothbrush story 2A STORY…
INTENT: KITCHEN EFFICIENCY
RESULT: MORE WORK TO DO
MORE WORK FOR MOTHER
HalogenatedCompoundsChlorodifluoromethanechlorotrifluoromethanedichlorodifluoromethanechloromethanechloroethanetrichlorofluoromethanedichloroethyleneFreon 113methylene chloridechloroformtrichloroethanecarbon tetrachloridetrichloroethylenechloropentanedibromochloromethanetetrachloroethylenedichloropropenechlorobenzenechlorohexaneiodopentane3-methyl-1-iodobutanechloroethylbenzenedibromodichloromethanedichlorobenzenechlorodecanetrichlorobenzene
Aldehydesacetaldehydemethyl propanaln-butanalmethyl butanalcrotonaldehyden-pentanaln-hexanalfuraldehyden-heptanalbenzaldehyden-octanalphenyl acetaldehyden-nonanalmethyl furaldehyden-decanaln-undecanaln-dodecanal
Ketonesacetonemethyl ethyl ketonemethyl propyl ketonemethyl vinyl ketoneethyl vinyl ketone2-pentanonemethyl pentanonemethyl hydrofuranone2-methyl-3-hexanone4-heptanone3-heptanone2-heptanonemethyl heptanonefuryl methyl ketoneoctanoneacetophenone2-nonanone2-decanonealkylated lactonephthalide
OtherOxygenatedIsomersC4H6OC4H8OC5H10OC6H8OC6H10OC4H6O2C6H12OC7H12OC7H10OC7H14OC6H6O2C8H14O2
Alcoholsmethanolisopropanol2-methyl-2-propanoln-propanol1-butanol1-pentanolà-furfuryl alcohol2-ethyl-1-hexanol phenol2,2,4-trimethylpenta-1,3-diolà-terpineol
Acidsacetic aciddecanoic acid
SulfurCompoundssulfur dioxidecarbon disulfidedimethyl disulfidecarbonyl sulfide
NitrogenCompoundsnitromethaneC5H6N2C5H8N2C4H4N2Omethyl acetamidebenzonitrilemethyl cinnoline
Estersvinyl propionateethyl acetateethyl-n-caproateisoamyl formatemethyl decanoateethyl decanoate
Estersdimethyl etherdihydropyran
Epoxides1,8-cineole Furans
furantetrahydrofuranmethyl furanmethyl tetrahydrofuranethylfurandimethylfuran2-vinylfuranfuraldehyde2-n-butylfuran2-pentylfuranmethylfuraldehydefuryl methyl ketoneà-furfuryl alcoholbenzofuran
AlkanesC3H8C4H10C5H12C6H14C7H16C8H18C9H20C10H22C11H24C12H26C13H28C14H30C15H32
AlkenesC3H6C4H8C5H10C6H12C7H14C8H16C9H18C10H20C11H22C12H24C13H26isoprene
AlkynesC5H8C6H10C7H12C8H14C9H16C10H18C12H22
Aromaticbenzenetolueneethylbenzenexylenephenyl acetylenestyrenebenzaldehydeC3-alkylbenzene isomersC4-alkylbenzene isomersmethyl styrenedimethyl styreneC5-alkylbenzene isomersnaphthaleneC6-alkylbenzene isomers
Cycliccyclopentanemethyl cyclopentanecyclohexaneethyl methyl cyclohexaneC10h14 isomersC10h16 isomers (other)limonenemethyldecalinà-pinenecamphenecamphor
C8H16OC7H8O2C7H10O2C9H18OC8H6O2C10H12O2C10H14OC10H16OC10H18OC10H20OC10H22OC9H8O2C11H20OC10H10O2
Mothers milk
THE BEST THING DESIGNERS CAN DO FORTHE WORLD IS TO STOP DESIGNING
- Victor Papanek
…OR RATHER HOW WE DO IT?
IS IT WHAT WE DO…
DESIGN PROGRAM
INSPIRATION
Observe
IDEATION
Tell Stories
Synthesize
Brainstorm
IMPLEMENTATION
Experiment
Execute
Spread
INTENTDo Less Bad
FOR A SMALL GROUP OF PEOPLE,
WE HAVE AN AMAZING AMOUT OF LEVERAGE
PLA
TREX plastic wood
DESIGN PROGRAM
INSPIRATION
Observe
IDEATION
Tell Stories
Synthesize
Brainstorm
IMPLEMENTATION
Experiment
Execute
Spread
INTENT
Do More GoodINTENT
Do Less Bad
INTENT IS NOT ENOUGH
WE NEED PROCESS
PROCESS
1) DEFINE THE INTENT2) BRING PROCESS
DESIGN THINKING
HUMANFACTORS
BUSINESSFACTORS
TECHNICALFACTORS
HEMP CLOTHING
HEMP CLOTHINGHEMP CLOTHING
ELECTRIC CAR
ELECTRIC VEHICLE
ELECTRIC CAR
ELECTRIC VEHICLE
ELECTRIC CAR
ELECTRIC VEHICLE
ELECTRIC CAR
ELECTRIC VEHICLE
ELECTRIC CAR
ELECTRIC VEHICLE
ANCHORS
1) DEFINE THE INTENT2) BRING PROCESS3) BALANCE ANCHORS
PROJECT ANCHORS
TIME
COST QUALITY
SWIFFER CARPET FLICK
inspiration | procter and gamble
LCA - Life Cycle Analysis
VECTA PERMISO CHAIR
SAMSUNG MONITOR
BE THE T
1) DEFINE THE INTENT2) BRING PROCESS3) BALANCE ANCHORS4) BE THE ‘T’
dean
DESIGN PROGRAM
INSPIRATION
Observe
IDEATION
Tell Stories
Synthesize
Brainstorm
IMPLEMENTATION
Experiment
Execute
Spread
WHICH IS BETTER?
