The development of alcohol beverages in Europe and in China
WONG Hiu Fung Janice 07001754
Chan King Ming 08038864
Introduction
• Alcohol beverages– Wine and Spirits
• Similarities and Differences
• Cultural Influences– Westernization– Counter influences
Short History of Wine
• European– Biblical– Fables– Greeks– Romans
• Chinese– Stone age– Prehistoric
Alcohols• Distilled spirits
• Originated from the Arabs
• China: before 1331
• White wine, Brandy, Whisky, Vodka, Rum, etc.
Similarities
• Region
• Ingredients
• Discovery
• Religion related
Differences
• 1. Usage
• 2. Ingredients
• 3. Culture
Usage
• Europe: just for drink• e.g. wine, beer,
whiskey, etc.• Asia: many usages of
alcohol beverage, such as drink and medical use
• e.g. Maotai, Sake, Paolyta-B, etc.
Ingredients
• Europe: specialties around the region only
• e.g. Cognac (grapes) in France, Palinka (pears) in Hungary, Irish whiskey (barley) in Ireland, etc.
Ingredients
• Asia: specialties, parts of animals, insects around the region
• e.g. Awamori (rice) in Okinawa, Japan, medicated wine (deer’s horn, goose’s hair) in China, bone-wine (moth) in China
Culture
• Europe: everyone can drink, as for both man and women
• Asia (mainly the Confucius world): not for women, and closely linked with morality
Cultural influences
• Westernization– Historical influences
http://www.youtube.com/watch?v=KIUH9yjXUK0&feature=related– Economical influences
http://www.youtube.com/watch?v=EmX09pntp30&feature=related
Asian culture in the western world (Counter influences)
• Using parts of animals Europeans can’t accept this kind of alcohol beverages not popular in the western world
• Spread of information Europeans started to learn some Chinese traditions, e.g. Kung fu, Chinese medicine, etc.
Asian culture in the western world (Counter influences)
• Rise of China trend of Europeans to learn some useful Chinese traditions or even Putonghua
• It is not surprise that there will be a popularity of Chinese alcohol beverage in the western world in the future