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The development of alcohol beverages in Europe and in China

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The development of alcohol beverages in Europe and in China WONG Hiu Fung Janice 07001754 Chan King Ming 08038864
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Page 1: The development of alcohol beverages in Europe and in China

The development of alcohol beverages in Europe and in China

WONG Hiu Fung Janice 07001754

Chan King Ming 08038864

Page 2: The development of alcohol beverages in Europe and in China

Introduction

• Alcohol beverages– Wine and Spirits

• Similarities and Differences

• Cultural Influences– Westernization– Counter influences

Page 3: The development of alcohol beverages in Europe and in China

Short History of Wine

• European– Biblical– Fables– Greeks– Romans

Page 4: The development of alcohol beverages in Europe and in China

• Chinese– Stone age– Prehistoric

Page 5: The development of alcohol beverages in Europe and in China

Alcohols• Distilled spirits

• Originated from the Arabs

• China: before 1331

• White wine, Brandy, Whisky, Vodka, Rum, etc.

Page 6: The development of alcohol beverages in Europe and in China

Similarities

• Region

• Ingredients

• Discovery

• Religion related

Page 7: The development of alcohol beverages in Europe and in China

Differences

• 1. Usage

• 2. Ingredients

• 3. Culture

Page 8: The development of alcohol beverages in Europe and in China

Usage

• Europe: just for drink• e.g. wine, beer,

whiskey, etc.• Asia: many usages of

alcohol beverage, such as drink and medical use

• e.g. Maotai, Sake, Paolyta-B, etc.

Page 9: The development of alcohol beverages in Europe and in China

Ingredients

• Europe: specialties around the region only

• e.g. Cognac (grapes) in France, Palinka (pears) in Hungary, Irish whiskey (barley) in Ireland, etc.

Page 10: The development of alcohol beverages in Europe and in China

Ingredients

• Asia: specialties, parts of animals, insects around the region

• e.g. Awamori (rice) in Okinawa, Japan, medicated wine (deer’s horn, goose’s hair) in China, bone-wine (moth) in China

Page 11: The development of alcohol beverages in Europe and in China

Culture

• Europe: everyone can drink, as for both man and women

• Asia (mainly the Confucius world): not for women, and closely linked with morality

Page 12: The development of alcohol beverages in Europe and in China

Cultural influences

• Westernization– Historical influences

http://www.youtube.com/watch?v=KIUH9yjXUK0&feature=related– Economical influences

http://www.youtube.com/watch?v=EmX09pntp30&feature=related

Page 13: The development of alcohol beverages in Europe and in China

Asian culture in the western world (Counter influences)

• Using parts of animals Europeans can’t accept this kind of alcohol beverages not popular in the western world

• Spread of information Europeans started to learn some Chinese traditions, e.g. Kung fu, Chinese medicine, etc.

Page 14: The development of alcohol beverages in Europe and in China

Asian culture in the western world (Counter influences)

• Rise of China trend of Europeans to learn some useful Chinese traditions or even Putonghua

• It is not surprise that there will be a popularity of Chinese alcohol beverage in the western world in the future


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