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2015 Alcohol Beverages Containing Stimulants Current Practices by Signatories
to the
Beer, Wine, and Spirits Producers’ Commitments on Harmful Drinking
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2015 Alcohol Beverages Containing Stimulants Current Practices by Signatories to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking
As part of a commitment to provide consumer information and responsible product innovation, leading global producers of beer, wine and spirits have agreed that they will not:
“… produce any beverage alcohol products that contain excessive amounts of added stimulants, such as caffeine, guarana and taurine, and will not market any beverage alcohol product or promote any beverage alcohol combination as delivering energising or stimulating effects.”
This commitment is part of a broader set of actions in five areas, designed to strengthen and expand existing efforts and contribute to reducing the harmful use of alcohol in the signatories’ capacity as producers, distributors, marketers, and sellers of beer, wine, and spirits. Commitments Website
Signatory companies:
Anheuser-Busch InBev
Asahi
Bacardi
Beam Suntory
Brown-Forman
Carlsberg
Diageo
Heineken
Kirin / Lion
Molson Coors
Pernod Ricard
SABMiller This report collates current practices within these companies, covering:
Details of premixed, RTD beverage alcohol products that contain caffeine or other ingredients with potential stimulating or energising properties.
Pertinent company codes of practice or related policies.
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SIGNATORY COMPANIES REPORTING NO PRODUCTS CONTAINING STIMULANTS Carlsberg Carlsberg’s international portfolio does not include any products with added stimulants.
Molson Coors Molson Coors has no alcohol products with added stimulants, and no plans to create such a product in any market.
SABMiller SABMiller does not have any products in its portfolio with added stimulants, including caffeine. With regard to caffeinated alcoholic beverages, SABMiller’s Product Portfolio Policy states:
“Based on the current regulatory and public health concerns, the evolving medical evidence, and the associated reputation and legal risks, caffeinated alcohol beverages are not permitted.”
In addition, the company’s Policy on Commercial Communication refers to provisions for not promoting brands based on the stimulating effect.
SIGNATORY COMPANIES REPORTING PRODUCTS CONTAINING STIMULANTS The data below refer to caffeine content only unless otherwise noted (one product was reported as containing taurine in addition to caffeine).
Anheuser-Busch InBev
Product Type Caffeine (mg/l)
Diebels Dimix 2.9% abv Beer & cola 63
AB InBev’s Responsible Marketing & Communications Code states:
“General Principles: ….Our core principles are set out in greater detail below, but in summary,
responsible marketing:
• does not promote health or functional attributes;”
“Section 4, II. We do not market or advertise our products: (i) as providing certain health benefits; or (ii)
primarily based on their alcohol content, except that we may favorably highlight a product’s reduced
alcohol content.
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“Section 4, IV. We may make health or functional benefit claims for alcohol-free brands, as long as the product is clearly recognizable as alcohol-free, applying the local definition of “alcohol-free”.
“Section 4, V. We may make an energy benefit claim when marketing our “alcohol-free” brands, or as consistent with local laws.”
Asahi Product
Type
Caffeine (mg/l)
Highland Scotch Whisky & Cola (AUS) Whisky & cola up to 145
Woodstock Original Blend 4.8% (AUS/NZ) Blended Bourbon & cola up to 145
Woodstock Special Blend 6% (AUS/NZ) Blended Bourbon & cola up to 145
Woodstock Original Blend 8% (AUS/NZ) Blended Bourbon & cola up to 145
Woodstock Special Blend 10% (AUS/NZ) Blended Bourbon & cola up to 145
Woodstock Special Blend 12% (AUS/NZ) Blended Bourbon & cola up to 145
Vodka Cruiser Mudshake Original Cowboy (AUS/NZ) Vodka-based alcoholic drink up to 145
Vodka Cruiser Mudshake Espresso Martini (AUS/NZ) Vodka-based alcoholic drink up to 145
Vodka Cruiser Mudshake Classic Chocolate (AUS/NZ) Vodka-based alcoholic drink up to 145
Bacardi
Product Type Caffeine
(mg/l) Notes Rev Hybrids Orange beat1 21% abv Flavoured vodka &
guarana
<0.045 Caffeine from guarana.
Rev1 15.75% abv
Vodka & guarana <0.12 Caffeine from guarana.
Rev Hybrids Purple Pulse1 21% abv Flavoured vodka & guarana
<0.14 Caffeine from guarana.
Eristoff Lime Formula
Flavoured vodka 50
Bacardi & Cola RTD 5.5% abv (Thailand)
Rum & cola 68 Caffeine from guarana. Made In China.
Bacardi & Cola 5.0% abv (Australia) Rum & cola 70
Bacardi & Cola 5.0% abv (Calibu) Rum & cola 70
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Product Type Caffeine
(mg/l) Notes Bacardi & Cola 7.0% abv (Calibu) Rum & cola 70
Bacardi & Cola 10.0% abv (Calibu) Rum & cola 70
Bacardi & Cola 7.0% abv (Calibu) Rum & cola 70 Kosher.
Bacardi & Cola RTD 4.5% abv (Australia)
Rum & cola 70
Oakheart & Cola RTD1 30.0% abv (Germany)
Spiced rum & cola 70
Oakheart & Cola RTD1 21.0% abv (Europe)
Spiced rum & cola 70
Oakheart & Cola RTD1 15.0% abv (UK)
Spiced rum & cola 70
Oakheart & Cola RTD1 14.1% abv (Nordics)
Spiced rum & cola 70
Eristoff Fire Fruit Wine1 14.0% abv Vodka cocktail 92
Eristoff Fire Fruit Wine1 5.0% abv Vodka cocktail 92
Eristoff Fire W/O Ginseng 12.0% abv (Buxtehude)1
Vodka cocktail 92
Roter Eristoff Flash (Eristoff Red Flash) 14.0% abv
Flavoured vodka 125 Also contains 4 g/l of taurine.
William Lawson & Cola 7.0% abv (Calibu)
Whisky & cola 140
1. Information for “throw syrup”, but the caffeine concentration refers to the finished product.
Beam Suntory
Product
Type
Caffeine (mg/l)
Notes
Beam & Cola 5% abv (US)
Bourbon & cola 21 In the Cola
Beam & Cola 4.5% abv (Germany)
Bourbon & cola 21 In the Cola
Beam & Cola 4.6% abv (Germany)
Bourbon & cola 21 In the Cola
Beam & Cola 5% abv (Mexico)
Bourbon & cola 21 In the Cola
Beam & Cola 10% abv (Germany)
Bourbon & cola 22 In the Cola
DK Coffee Flv Brandy 30% abv (US) Coffee flavoured brandy
63 Natural
Devil's Cut & Cola 6.66% abv (AUS/NZ)
Bourbon & cola 102 In the Cola
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Product
Type
Caffeine (mg/l)
Notes
CC & Cola 4.8% abv (AUS/NZ)
Whisky & cola 103 In the Cola
CC & Cola 6% abv (AUS/NZ)
Whisky & cola 112 In the Cola
JB Honey & Cola 4.5% abv (AUS/NZ)
Bourbon & cola 113 In the Cola
Beam & Zero Sugar Cola 4.8% abv (AUS/NZ)
Bourbon & cola 119 In the Cola
Beam Extra Dry & Cola 7% abv (AUS/NZ)
Bourbon & cola 123 In the Cola
Beam Extra Dry & Cola 6% abv (AUS/NZ)
Bourbon & cola 123 In the Cola
Beam & Cola 3.5% abv (AUS/NZ)
Bourbon & cola 123 In the Cola
Beam & Cola 4.8% abv (AUS/NZ)
Bourbon & cola 123 In the Cola
Devil's Cut & Cola 4.5% abv (AUS/NZ)
Bourbon & cola 126 In the Cola
JB Black & Cola 7% abv (AUS/NZ)
Bourbon & cola 133 In the Cola
JB Black & Cola 6% abv (AUS/NZ)
Bourbon & cola 133 In the Cola
Beam's Choice & Cola 4.8% abv (AUS/NZ)
Bourbon & cola 135 In the Cola
Teachers & Cola 4.8% abv (India)
Whisky & cola 185 In the Cola
Kamora 20% abv (US)* Coffee liqueur
292 Natural
DK Coffee Liqueur 20% abv (US)* Coffee liqueur
355 Natural
Kamora 26.5% abv (US)* Coffee liqueur
385 Natural
This listing includes Beam legacy products only. * These products belong to a well-established subcategory of alcohol beverages, coffee liqueurs, typically consumed in relatively small serving sizes. The caffeine in these products is from a natural flavour extract and no additional caffeine is added to the product.
Beam Suntory’s innovation policy is not to add any stimulants to products, excluding coffee or cola flavourings that may contain a “naturally” occurring stimulant. The company’s Marketing Code of Practice states:
“Beam Suntory will not develop or promote its brands as so-called “energy drinks”. The company will not promote its brands with any products marketed as energy drinks.”
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Brown-Forman
Product Type Caffeine (mg/L)
Jack Daniel's & Cola 6.0% abv (Canada) Whiskey & cola 52
Jack Daniel's & Cola 5.0 & 6.0% abv (EU) Whiskey & cola 53
Southern Comfort Lime & Cola 10.0% abv (Germany)
Flavoured liqueur & cola
53
Jack Daniel's & Cola 10% abv (Germany) Whiskey & cola 53
Jack Daniel's & Cola 3.5% - 5% abv (Australia) Whiskey & cola 82
Jack Daniel's & Cola 5% abv (China) Whiskey & cola 82
Jack Daniel's & Cola 5% abv (S Africa) Whiskey & cola 82
Jack Daniel's & Cola 6.9% abv (Australia) Whiskey & cola 82
Jack Daniel's Black Jack Cola (FMB) 4.8% abv (US)
Flavoured malt beverage
95
Jack Daniel's & Cola 6.0% abv (Mexico) Whiskey & cola 95
Gentleman Jack & Cola 6.0% abv (Australia) Whiskey & cola 102
Southern Comfort & Cola 4.5% abv (Australia) Flavoured liqueur & cola
109
Jack Daniel's 1907 & Cola 4.5% abv (Australia) Whiskey & cola 121
Diageo
Product Type Caffeine
(mg/l) Notes
Baileys Chocolate Cherry Cream liqueur <1 From natural extracts present in flavouring.
Baileys Dulce de Leche Cream liqueur <1 From natural extracts present in flavouring.
Captain Morgan Fireship Rum <1
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Product Type Caffeine
(mg/l) Notes
Captain Morgan Original Spiced Gold Rum <1
Rowson's Reserve (Russia) Whiskey admix <1 From flavouring
Sheridans Berries Layered Liqueur Cream liqueur <1
Baileys Vanilla Cinnamon Cream liqueur 2 From natural extracts present in flavouring.
Smirnoff Black Espresso Flavoured vodka <3 From flavouring
Smirnoff Ice Black Guarana (Japan) Vodka & guarana premix
3 From natural extracts present in flavouring.
Baileys Salted Caramel Cream liqueur <5 From natural extracts present in flavouring.
Godiva Mudslide Cocktail <5
Baileys Caramel Flavour Cream liqueur <10 From natural extracts present in flavouring.
Baileys Orange Truffle Cream liqueur <10 From natural extracts present in flavouring.
Baileys Variatie Chocolate Orange Likorette Cream liqueur <10 From natural extracts present in flavouring.
Godiva Chocolate Vodka Flavoured vodka <10
Smirnoff Espresso Flavoured vodka <10
Baileys Hazelnut Cream liqueur 10 From natural extracts present in flavouring.
Baileys Original Cream liqueur 10 From natural extracts present in flavouring.
Smirnoff Ice Double Black 10% Vodka premix 10 From natural extracts present in flavouring.
Smirnoff Ice Double Black 4.7% Vodka premix 10 From natural extracts present in flavouring.
Sheridan’s Coffee Layered Liqueur Cream liqueur/liqueur
15 As poured. Black liquid is 22 mg/l.
Baileys Biscotti Cream liqueur 20 From natural extracts present in flavouring.
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Product Type Caffeine
(mg/l) Notes
Stirrings Espresso Cocktail mix <40
Smirnoff Double Black Ice Green Coffee Vodka premix 40 From natural extracts present in flavouring.
Bundaberg & Cola 4.7% pouch Rum & cola 42
Smirnoff Ice Double Black & Guarana (Australia 6.5% / NZ 7%)
Vodka & guarana premix
42
Captain Morgan and Cola 4.7% pouch Spiced rum & cola 43
Jeremiah Weed Spiced Blended Whisky & Cola 4.5%
Whisky & cola 44
Smirnoff Ice Double Black & Guarana (other markets; i.e. not Australia or NZ)
Vodka & guarana premix
50
Smirnoff Ice Guarana Vodka & guarana premix
50
Smirnoff Ice Storm Vodka & guarana premix
50 From guarana extract added as a flavour
Johnnie Walker Red Label & Cola 4.6% Whisky & cola 68
Johnnie Walker Red Label & Cola Premium Strength 6.5%
Whisky & cola 83
Baileys Chocolat Luxe Cream liqueur 85 From chocolate and natural extracts in flavouring.
Bulleit Bourbon & Cola 3.5, 4.5, 6, and 9% variants
Bourbon & cola 89
Bundaberg Select Vat rum and Cola 6% Rum & cola 94
UDL Ouzo & Cola 4.2% Ouzo & cola 94
Bundaberg Spiced Rum & Cola 6% Rum & cola 95
Bundaberg Red & Cola 4.6% Rum & cola 96
Captain Morgan & Cola Spiced rum & cola 91-97
Captain Morgan Spiced & Cola Spiced rum & cola 91-97
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Product Type Caffeine
(mg/l) Notes
Bundaberg Red 100 proof & Cola 6.3% Rum & cola 98
Bundaberg Rum 100 proof & Cola 6.3% Rum & cola 98
Captain Morgan Spiced Gold & Cola 6.3% (Australia)
Spiced rum & cola 98
Haig Extra & Cola 6.5% Whisky & cola 99
Baileys Coffee (ROW) Cream/coffee liqueur
100 From natural extracts present in flavouring.
Crown Royal Whisky & Cola 6% Whisky & cola 100
Johnnie Walker Red and Cola Super Dry 3.5% Whisky & cola 100
J&B & Cola Whisky & cola 104
Bundaberg Bare No Sugar & Cola 4.6% Rum & cola 107
Bundaberg Rum & Cola 3.5% Rum & cola 107
Bundaberg Rum & Cola 4.6% Rum & cola 107
Haig Scotch Whisky & Cola 5% Whisky & cola 107
Johnnie Walker Red Label & Cola Super Dry 3.5%
Whisky & cola 107
Smirnoff Lime & Cola Vodka & cola 108
Jeremiah Weed Sour Mash Cider Brew Whiskey flavoured RTD
110 From flavouring.
Bundaberg OP Rum & Cola 6% Rum & cola 116
Smirnoff & Diet Cola Vodka & cola 118
Baileys Espresso Crème Cream/coffee liqueur
143 From natural extracts present in flavouring.
Baileys Coffee (US) Cream/coffee liqueur
155 Combination of natural extracts and added caffeine in flavourings.
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Product Type Caffeine
(mg/l) Notes
Grind Espresso liqueur Coffee liqueur 150-200 Naturally occurring through coffee concentrate.
Nazen Turkish Coffee liqueur* Cream/coffee liqueur
252 From natural coffee beans.
* This product belongs to a well-established subcategory of alcohol beverages, coffee liqueurs, typically consumed in relatively small serving sizes. The caffeine in these products is from a natural flavour extract and no additional caffeine is added to the product.
Section 6 of Diageo’s Marketing Code states:
“Our marketing must: Not imply that our brands offer any health, therapeutic, dietary, functional or performance benefits. Not imply any energy or endurance benefits, nor that alcohol is the catalyst for any change in mood or state.”
Sub-section 6.f. states:
“Our innovations must avoid any dominant theme or principal basis of appeal on the grounds health, sexual or other similar functional benefits, or the use of ingredients with well-known or perceived health, sexual or functional qualities that would support such a theme or appeal.
i. However, we may use ingredients which credibly deliver a specific flavour and only in sufficient quantities necessary for that flavour.”
Heineken
Product
Type
Caffeine (mg/l)
Notes
Desperados Red 5.9% abv Beer & guarana 80 Aromatized with tequila,
cachaça and guarana.
Kirin / Lion
Product Type Caffeine
(mg/l) Notes Vault 88 (NZ) Vodka soda 12 Guarana
Bulleit and Cola 7% (NZ) Bourbon & cola 40 Brand owner = Diageo, produced in NZ.
Cactus Black (NZ) Tequila & lime 49 Guarana
11
Product Type Caffeine
(mg/l) Notes Coruba and Cola 5% (NZ) Rum & cola 65 Brand owner = Campari,
produced in NZ.
Diesel 7% (NZ) Bourbon & cola 66
Billy Maverick 7% (NZ) Bourbon & cola 66
Wild Turkey and Cola 5% (NZ) Bourbon & cola 70 Brand owner = Campari, 3x10 can pack produced in NZ .
Coruba and Cola 7% (NZ) Rum & cola 75 Brand owner = Campari, produced in NZ.
Bacardi and cola 4.5% (Aus) Rum & cola 60-80 Brand owner = Bacardi, cans produced in AUS.
Diesel 5% (NZ) Bourbon & cola 95
Billy Maverick 5% (NZ) Bourbon & cola 95
McKenna 7% (NZ) Bourbon & cola 100
Smirnoff Double Black (NZ) Vodka & guarana 105 Guarana
Bunderberg Rum and Cola 4.7% (Aus) Rum & cola 94.6 -110 Brand owner = Diageo, kegs produced in AUS.
McKenna 5% (NZ) Bourbon & cola 126
Pernod Ricard
Product Type Caffeine
(mg/l) Notes Kahlúa Mudslide RTD 12.5% abv Rum & coffee
liqueur/RTD
4
Kahlúa & Milk 5.0% abv Rum & coffee liqueur/DTG
14
Kahlúa Mudslide DTG 5.0% abv Rum & coffee liqueur/DTG
14
Kahlúa Vanilla White Russian 5.0% abv Rum & coffee liqueur/DTG
14
12
Product Type Caffeine
(mg/l) Notes Kahlúa White Russian 5.0% abv Rum & coffee
liqueur/DTG
14
Kahlúa Mudslide DTG 5.0% abv (Canada) Rum & coffee liqueur/DTG
15
Kahlúa White Russian 5.0% abv (Canada) Rum & coffee liqueur/DTG
15
Avion Espresso Tequila & coffee liqueur
29
Kahlúa Gingerbread 20.0% abv
Rum & coffee liqueur 41
Kahlúa Gingerbread 20.0% abv (Australia)
Rum & coffee liqueur 41
Kahlúa Mocha 20.0% abv
Rum & coffee liqueur 41
Kahlúa Mocha 20.0% abv (Canada, Australia) Rum & coffee liqueur 41
Kahlúa Peppermint Mocha 20.0% abv Rum & coffee liqueur 41
Kahlúa Peppermint Mocha 20.0% abv (Canada, Australia)
Rum & coffee liqueur 41
Kahlúa Peppermint Mocha 24.5% abv (South Africa)
Rum & coffee liqueur 41
Kahlúa Midnight 35.0% abv Rum & coffee liqueur 41
Kahlua Pumpkin 20% abv Rum & coffee liqueur 41
Kahlúa Salted Caramel 20.0% abv Rum & coffee liqueur 41
Kahlúa Salted Caramel 20.0% abv (Australia, ROW)
Rum & coffee liqueur 41
Kahlúa White Russian 12.5% abv
Rum & coffee liqueur 41
Kahlúa French Vanilla 20.0% abv Rum & coffee liqueur 46
Kahlúa Cinnamon Spice 20.0% abv
Rum & coffee liqueur 65
13
Product Type Caffeine
(mg/l) Notes Kahlúa Cinnamon Spice 20.0% abv (Australia)
Rum & coffee liqueur 65
Kahlúa Cinnamon Spice 24.5% abv (South Africa)
Rum & coffee liqueur 65
Kahlúa Hazelnut 20.0% abv
Rum & coffee liqueur 68
Havana Club Cola
Rum & cola 91
Malibu Cola 5.0 % abv (UK)
Rum & cola 95
Kahlúa 40 Proof 20.0% abv Rum & coffee liqueur 101
Kahlúa 43 Proof 21.5% abv Rum & coffee liqueur 101
Kahlúa 49 Proof 24.5% abv Rum & coffee liqueur 101
Kahlúa Especial 35.0% abv Rum & coffee liqueur 101
Kahlúa Especial 35.0% abv (ROW) Rum & coffee liqueur 101
Malibu Diet Cola 5.0 % abv (UK) Rum & diet cola 115
Since September 2013, all new products, including those with stimulants, are subject to mandatory review by Pernod Ricard’s Responsible Marketing Panel.
The Code for Commercial Communications (October 2015) states:
“Commercial Communications should not create the impression that consumption of beverages enhances mental ability or physical performance or has an energizing effect, e.g. when engaging in activities requiring concentration in order to be safely executed.”
The Code also includes an article on responsible product innovation, with specific provisions on stimulants:
“Pernod Ricard should not produce any beverage alcohol product that contains excessive amount of added stimulants1 and should not market any beverage alcohol product or promote any beverage alcohol combination as delivering energizing or stimulating effects.
Do not initiate joint promotions with energy drinks and marketed as such.”
1. No more than 200 mg/l of caffeine, based on a consensus of research and regulatory information outlined in the report Stimulants Added to Alcohol Beverages: Research Review and Di scussion
Last updated: 19 April 2016