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Awareness & Engagement Intent & Conquesting Justification & Urgency Retention & Repurchasing Upselling & Audience Profiling Introduce your brand to a new audience. Find people just like your top customers with lookalike targeting, or use customer persona and customer journey to build audience profiles using contextual and demographic criteria. Be present when potential customers are actively researching your solution, competing brands, or closely related information to build recall and brand association. Close your prospects by offering something of value, when they need it, and where they are. Consider possible hurdles and make it as easy as possible for them to get what they need. Re-engage hand-raisers and new customers with timely, useful offers. Personalize your experience, and lead them to become brand advocates. Remarket for upsell and cross-sell goals to increase lifetime value. New customer data improves lookalike audience accuracy and reach to feed Prospecting. The Digital Marketing Funnel PROSPECTING CONSIDERATION CONVERSION NURTURING EXPANSION
