Legendary campaigns of The Economist

www.advertrips.com

About the logo

• The corporate logotype of The Economist has evolved from the gothic lettering used on the cover of the first issue, published in 1843, to the box device designed in 1959 by Reynolds Stone, a British engraver and typographer.

• It now incorporates a font from The Economist Typefamily, a typeface created specifically for our use.

Print

Legendary campaign of The Economist www.advertrips.com

Brain

Spoon

Newton’s Cradle

Alternative Marketing

Legendary campaigns of The Economist www.advertrips.com

Ostrich

Advertising Agency:Ogilvy & Mather, Singapore

WheatTo reach college students from Philadephia area over 20 pizzerias, in close proximity to large campuses, were supplied with The Economist-branded pizza boxes. Each one reinforces the “Get a world” platform with a pie chart that applies to pizza consumption

Brand: The Economist Agency: BBDO New York Chief Creative Officer: David Lubars, Bill Bruce Creative Director, Art director: James Clunie Creative Director, Copywriter: Kara Goodrich Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill

Brain

Advertising Agency:Ogilvy & Mather, Singapore

Newton’s Cradle

Advertising Agency:Ogilvy & Mather, Singapore

Newton’s Cradle

Advertising Agency:Ogilvy & Mather, Singapore