The EMC Customer Reference Program is a way we recognize you, our valued customer, for your innovations with EMC technology. The program enables you to leverage your success story to gain positive exposure and brand awareness with a global audience. · Engage with industry peers, EMC executives, and press and analyst communities · Express and showcase your organization’s success · Explore the EMC customer reference community and discover reference opportunities for you to share your EMC story · Enhance your status in the industry as a thought leader · Access exclusive networking events including regional dinners and receptions at major industry conferences · Receive recognition via industry award nominations Each year, EMC’s top performing reference customers are eligible for complimentary conference passes around the world, EMC Education Training Units, nomination into EMC’s Elect program, and various other gestures of appreciation. CUSTOMER REFERENCE PROGRAM THE EMC ENGAGE EXPRESS EXPLORE “ I am a firm believer of sharing knowledge and giving back to the community. Participating in the EMC Customer Reference Program offers opportunities to do both – learn from others and share my experiences. ” —William Osler Health Systems “ My willingness to be a customer reference is the belief that EMC is on the right track. They actually care about data and can transform your data center. ” —Lumenate “ As a member of EMC´s Customer Reference Program I can share my knowledge, learn from others and have access to all the special EMC events. ” —Pro Plus Slovenja “ Even organizations the size of T-Mobile can participate in the EMC Customer Reference Program; we’ve found great value in contributing as a reference at EMC World in the executive keynote. ” —T-Mobile EMC invites you to join our Customer Reference Program and share your success with EMC solutions, products, and services. Any questions, email [email protected]Click on ‘Join our Customer Reference Program Today!’ Go to EMC.com/reference (scan QR code) Complete the registration form, describe your EMC solution, and identify reference opportunities you are interested in Partner with the EMC Customer Reference Team to share your EMC success story www.emc.com/reference HOW TO register testimonials FROM EXISTING EMC REFERENCE CUSTOMERS PROGRAM benefits
Transcript
The EMC Customer Reference Program is a way we recognize you, our valued customer, for your innovations with EMC technology. The program enables you to leverage your success story to gain positive exposure and brand awareness with a global audience.
· Engage with industry peers, EMC executives, and press and analyst communities
· Express and showcase your organization’s success
· Explore the EMC customer reference community and discover reference opportunities for you to share your EMC story
· Enhance your status in the industry as a thought leader
· Access exclusive networking events including regional dinners and receptions at major industry conferences
· Receive recognition via industry award nominations
Each year, EMC’s top performing reference customers are eligible for complimentary conference passes around the world, EMC Education Training Units, nomination into EMC’s Elect program, and various other gestures of appreciation.
CUSTOMERREFERENCEPROGRAM
THE EMC
ENGAGE
EXPRESS
EXPLORE
“ I am a firm believer of sharing knowledge and giving back to the community. Participating in the EMC Customer Reference Program offers opportunities to do both – learn from others and share my experiences.” —William Osler Health Systems
“My willingness to be a customer reference is the belief that EMC is on the right track. They actually care about data and can transform your data center.” —Lumenate
“As a member of EMC´s Customer Reference Program I can share my knowledge, learn from others and have access to all the special EMC events.” —Pro Plus Slovenja
“ Even organizations the size of T-Mobile can participate in the EMC Customer Reference Program; we’ve found great value in contributing as a reference at EMC World in the executive keynote.” —T-Mobile
EMC invites you to join our Customer Reference Program and share your success with EMC solutions, products, and services.
Click on ‘Join our Customer Reference Program Today!’
Go to EMC.com/reference
(scan QR code)
Complete the registration form, describe your EMC solution, and identify reference opportunities you are interested in
Partner with the EMC Customer Reference Team to share your EMC success story
www.emc.com/reference
HOW TOregister
testimonialsFROM EXISTING EMC
REFERENCE CUSTOMERS
PROGRAMbenefits
SPEAKING OPPORTUNITIES
KEYNOTE, SESSION AND/OR BOOTH PRESENTATION: Share your EMC success story at events, on panels, or online webcasts. We identify the right opportunity with you, and help develop and prepare your presentation.
OTHER SALES AND MARKETING ACTIVITIES
BANNER AD: Banner image of your Company’s name used in print and electronic format, featured at events like EMC World and in the EMC Executive Briefing Centers.
COMPANY LOGO: Share your company logo in EMC presentations and other EMC marketing materials.
ROUNDTABLE: Live, one-to-many reference call, led by you and your EMC Reference Manager. Topics include your EMC solution with live Q and A from attending EMC customers and prospects. Attendees must be invited by their EMC Account Manager.
SOCIAL MEDIA AND BLOGGING: Highlight your EMC success story in an EMC Executive Blog or other social media channels that interest you.
MVP THOUGHT LEADER
BEST VIDEO
ONE-TO-ONE CUSTOMER CONVERSATION
REFERENCE CALL: Private phone discussion between you and an EMC customer or prospect, organized through your EMC Account Manager, focused on your EMC solution or product area expertise.
SITE VISIT: Host an EMC customer or prospect at your company site to showcase your EMC solutions and products as a best practice.
PRESS AND ANALYST ACTIVITIES
PRESS RELEASE/BLOGS: PR statement about the benefits of your EMC solution. Posted to EMC’s PULSE Blog and promoted on various PR channels.
PRESS RELEASE QUOTE: Public quote, featured in an EMC issued press release, focused on your success with EMC solutions.
PUBLIC RELATIONS/ANALYST INTERVIEW: One-on-one interview with reporter and/or industry analyst on a specific topic or product. Analyst activities may be anonymous.
WRITTEN CASE STUDIES
CUSTOMER PROFILE: Written story (2-4 pages) about your company’s technology challenges, the EMC solutions you selected, and the key benefits realized.
VIDEO TESTIMONIALS
VIDEO INTERVIEW: Brief video testimonial discussing your company’s challenges and how EMC solutions help solve them. Video content is generally captured at EMC-sponsored customer events.
EMC recognizes your time is extremely valuable and has created a flexible program where you choose which reference opportunities are right for you. Simply share your EMC solutions with the EMC Customer Reference Team and we will manage the rest. You review and approve all messaging before any reference piece is finalized and published.* Approved public pieces are posted to EMC.com and leveraged at EMC events and in other marketing materials, and may be promoted via EMC’s social media channels.
