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The Evolving Role of the Content Engineer

Date post: 28-Jan-2015
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Join us for a look at the emergence of a new breed of content professional, the Content Engineer. Bringing particular inter-discipline expertise, the content engineering role is vital to customer engagement, providing precise content adapted to the needs of different customers at the right time on the right device. Discover why today’s digital marketing success relies heavily on content engineering designed to engage customers by delivering what they want, when they what it, personalized to their preferences and devices. Learn about the critical role content engineering plays in providing the right structure, practices and CMS capabilities to improve marketing and customer support. The ideal customer experience depends on a solid content strategy, well-chosen and designed content management technologies, and relies heavily on the know-how to engineer multiple parts aligned to meet key business drivers -- enter the Content Engineer.
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Transcript
Page 2: The Evolving Role of the Content Engineer

What is Content Engineering?

Page 3: The Evolving Role of the Content Engineer

Mark Baker Quote:

Page 4: The Evolving Role of the Content Engineer

The Origin of Content Engineering

Page 5: The Evolving Role of the Content Engineer

The Content Engineering Role

Page 6: The Evolving Role of the Content Engineer

What a Content Engineer Does?

Page 7: The Evolving Role of the Content Engineer

Erik Bratt Quote:

Page 8: The Evolving Role of the Content Engineer

What Makes a Great Content Engineer?

Page 9: The Evolving Role of the Content Engineer

Karen McGrane Quote:

Page 10: The Evolving Role of the Content Engineer

Why Marketers Love Content Engineers

Page 11: The Evolving Role of the Content Engineer

Sarah Wachter-Boettcher Quote:

Page 12: The Evolving Role of the Content Engineer

Is a Content Engineer Really Critical to Success?

Page 13: The Evolving Role of the Content Engineer

Joe Gollner Quote:

Page 14: The Evolving Role of the Content Engineer

Content Engineers are in Demand. Do you have one?


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