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Presented byWilliam Fox Munroe
New Dynamics inMarketing to Kids
SOURCE IDENTIFIER
This document lists sources of examples and data mentioned in the “The Family Brand”presentation. This document does not list sources or names of books, movies or mediashown unless they are not visually or otherwise identified. Pages not requiring sourcing
are not included in this version. Please contact Tom with any questions at 610-775-4521 or at [email protected]
Enjoli Perfume shown. 3-woman image is a freeze frame from Enjoli TVcommercial in mid-seventies.
Publicity shot from “The Cosby Show”
Publicity shot from “Murphy Brown”
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Julianne Moore in Vanity Fair magazine
Julia Roberts on the cover of People Magazine
Angelina Jolie in Vanity Fair magazine
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
70% of moms saythey spend more time with
their children than theirmoms spent with them.
Source: Spring 2003 ClubMom Survey
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Source of quote: Trillion Dollar Moms by Maria t. Bailey andBonnie W. Ulman, Dearborn Trade Publishing, 2005
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
31% of moms with kids under 17 attended some college
27% of moms with kids under 17 graduated from college
Source: Date is attributed to Simmons, and published in“Marketing to the New Superconsumer: Mom & Kid” bySiegal, Coffey & Livingston, Paramount Market Publishing2006
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
60% of moms with kids under 18 hold down paying jobs
85% still also maintain primary child-care responsibilities in the family
Source: Date is attributed to Simmons, and published in“Marketing to the New Superconsumer: Mom & Kid” bySiegal, Coffey & Livingston, Paramount Market Publishing2006
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Epicurious.com
Stainless Steel Grill from Gateway Grills
Stainless Steel utensils from Viking
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Subzero Pro 48 Model Fridge/Freezer
Copper Cookware by Calphalon
Bobby Flay Poster
Four Monks Cooking Wine
Krups Gusto Espresso Machine
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Dim Sum set from Small World Living
Tea Bag set, wooden proscuitto ham and sardines from HABA
Bread basket and Hispanic food sets from Learning Resources
Wooden sushi et from Doug and Melissa
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Gift basket and homemade baby foods shots from marthastewart.com
So Easy Baby Food kit from Fresh Baby
Food Mill from KidCo
Organic Rice Cereal from Earth’s Best
Organic Soy Formula from Baby’s Only
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Little Chefs, A Culinary Place for Kids based out of Port Washington, NY(www.littlechefs.com)
Chefs Gadgets by Bella Bistro
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Wooden stool from Museum of Modern Art online store
Fruit Bowl from Modernadult.com
Fan by Fanimation
Sink by Villeroy & Boch
Modern table unattributed
Billow Pillows by Intro NYCThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Photos of Disney Hall, Los Angeles, designed by Frank Gehry
Watch by Dolce & Gabbana
High heels by Pucci
Vodka by Bong Vodka
Green Soap by Method
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
All items shown from IKEA
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Bozart Kaleidoscope Dollhouse
Brio contemporary dollhouse
Woddy Click Holiday Home
Modern outdoor shed by Velocity Art and Design
Chelt dollhouseThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Mini Mies chair
Ducduc dining table
Cassandra crib by Miguel
Play table by P’kolino
Nesting bassinet by Ooba
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Fashion challenge from Project Runway
Burberry pet line & Louis Vitton dog collar
Photography by The Henry Studio, Boston, MA
Dog bed from Victorian Trading Company
Bella & Daisy dog biscuits logo
Fur collar from milliondollarmutts.com
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: pet stroller from Happy Trails Plus
Santa Claws photo from PetSmart.com
Pink bling dog collars and leashes from milliondollarmutts.com
Greeting card is computer simulation
Dog crown from Swarovski
Pet bowls from Ritzy Rover
Pet pavillion from pamperedpets.comThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Bratz pets
Doggie Dqaycare Playset Nursery from Hasbro
Coconut and Licorice from American Girl
Littlest Petshop from Hasbro
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Perfect Petzzz by Distributoys
Rescue Pets by MGA Entertainment
Showdog.com and Meowmix.com
Giga Pets by Hasbro
Littlest Pet Shop Cat Clip Virtual Pet from Hasbro
I-Cybie robotic dog in center from Outrageous InternationalThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: World Wildlife Fund
Fun with Your cat kit by Scientific Explorer
Animal Kingdom Lodge at Disney World
Swimming with Dolphins, unattributed
Thomson Safaris from Thomsonsafaris.com
Adopt-an-Animal logo from the Indianapolis ZooThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Chrome Hearts jewelry
Tiffany’s silver jewelry
Nordstrom’s
Bed from And So To Bed
Spencers gift shop logo
Nordstrom’s boots
Sconce and candles unattributed.This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Hop Topic stores logo
Dragon table unattributed
Dinnerware from Pier One
Dress from Nordstrom’s
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Image from the movie Lemony Snicket
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
High Seas Buccaneer Pirate costume from spotlightmagic.com
Pirate onesie from Jeeto
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Onsie unattributed
Image from Bill and Mandy’s Grim Adventures on the Cartoon Network
Ruby Gloom, property of Nelvana
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: You Tattoo from California Creations
Sith from Star Wars Properties
Image of characters from Fosters Home for Imaginary Friends on the Cartoon Network
Teddy Scares from Applehead Factory
House of Villains, Maleficent statue and Malificent doll from Disney
Ugly Dolls from Pretty Ugly
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Dustpan from Michael Graves for TargetHandheld vacuum from Museum of Modern Art online storeI-Robot from movie of same nameGPS from PharosI-Pod speakers from ZipconnectRazr phone from MotorolaMac OSX by AppleWatch from Nike
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Showerheads from Trendir.com
Television from Sharp
Vacuum from Hoover
I-Pod ad from Apple
Vacuum from Roomba
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Kitty hard drive from kidscomputers.com
Disney DVD player
Walkie Talkies by Motorola
Firefly by Cingular
One Laptop Per Child by Linux
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Frog bath caddy by Boon
Rabbit radio by Plastica
Trike by Oko
M9 Sports van by Automoblox
Black streamliner car by PlaySam
I-Dog by HasbroThis document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Nightlights by Candloo
Wall stickers by Wall Candy Factory
Piggy bank by Coink/Scott Henderson
Diaper caddy by Boon
Toddler book by Dr. Brett Kuhn and Joe Borgenicht (on modernnursery.com)
Humidifier by Crane, available at Target
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Baby cam and monitor by MOBI
Robot cup and spoon available on moderntots.com
Potty chair, Flo faucet cover and high chair all from Boon
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Flowergirls photo (and yarn photo) fromMarthastewart.com
Sewing machines from Brother
Quilt and pillow photos from Flickr.com
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Card photo unattributed
Scrapbook page from The Scrapbook Gallery.com
Cake photo from Flickr.com
Scrapbook supplies from 7 Gypsies
Digital camera and printer set is the C530 Series 3 from Kodak
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
All images from Martha Stewart Kids magazine and website
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Build-A-Bear Workshop
Barbie from Mattel
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Clockwise from upper left: Carving kit from Pumpkin Masters
Black pumpkins and monster cupcake photos from Marthastewart.com
George Bush and ghost pumpkins from Flickr.com
Pumpkin Paints from EZ Halloween
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.
Home Depot photo from HomeDepot.com
Potter, bead girl and stained glass workshop from Flickr.com
Scrapbook kit from Creativity for Kids
This document does not list sources or names of books, movies or media shown unless they are not visually or otherwise identified.