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The First Annual
Region 3 Rally!
Presents
Regional Management Team
Campaign 2008What is it?
What’s the purpose?Who’s it for?Why now?How do we do it?
What Is It?A fresh and exciting regional
campaign designed to promote
structure and encourage
participation by providing tools and
resources that will make life in
chorus EASY!
What’s The Purpose?
• To bring the region together and build camaraderie among all our choruses.
• To provide a vehicle by which we will deliver exciting events throughout the year.
• To provide a foundation for your chorus on which to build regionally consistent structure for internal procedures.
Who’s It For?• The Region 3 RMT will use the campaign
throughout the 2008/2009 fiscal year for events and publications.
• Every chorus is encouraged to use the campaign tools and resources for their own processes as a way to implement structure and consistency throughout the region.
Why Now?• WHY NOT?
• Because it was developed out of the concept of International’s Diva campaign, this is a perfect time and fun way to begin using annual campaigns to encourage and support growth and education in our region.
How Do We Do It?
Marketing
Membership
Directing
Leadership
Education
Participation
Communication
Success
The
Quartet Approach
Focus on four key
components of each
category and simplify,
simplify, simplify
MARKETING
One of the most crucial aspects of membership is marketing. The two
elements work together to draw in and retain members. It is no wonder that without marketing, there would quite
possibly be no membership
No Sweat Marketing
The Quartet Approach
1. Plan
2. PR
3. Perform
4. Process
Easing Easing your way your way through through
marketingmarketing
Plan• Plan an event such as a guest night or
performance that will give you an
opportunity to “show your stuff.”
• Put some thought into the planning
process
• Explore the box edge to edge
• Get a committee to help
• BRAINSTORM
Public Relations• Use every means you can think of to get the
word out
• Put together a committee
• It’s not up to the media to get you people, it’s in the words you give them
• Be clever, flashy, fun, exciting
• Make them WANT to come.
Perform• Use every moment as an opportunity to
perform
• Perform at Guest nights
• Dress for success
• Show off your stuff – Picking your BEST sung songs makes all the difference
• Make them want to be a part of the party!
Process• Follow protocol for guests
• Learn the process and be consistent
• Never leave them alone to “think”
• Add your own chorus flair to the monotony of paperwork
• Give them everything they need to succeed!
Guest Nights• Food doesn’t make a person want to join..it
makes them want to eat.
• What’s the draw?
• What will they learn?
• Never mislead them into the room
• Signs, Signs Everywhere!
• Never too much too soon
Welcome Table• Give them a place to GO!
• Say hello first
• Shaking hands equals safety
• Photos tell a book of stories
• Show them what’s in store, don’t tell them
• Never leave them alone
• Give them a place to go on the way OUT!
MEMBERSHIPWhile we strive to assist choruses in their
marketing endeavors, the focus of the
campaign is to help the chorus
membership committee walk the guests
through a seamless process of audition,
through application, into actual
membership.
No Sweat Membership
Easing Easing guests guests
into into membermember
shipship
The Quartet Approach
1. Visitors
2. Transition
3. New Members
4. Retention
Post Audition• Explain exactly what will happen.
– To do this, YOU must know what will happen
– This includes everything from getting a
nametag to being fitted for costumes
– Have a designated committee member be
responsible for new members. One of the three
elements to successful membership is establishment
of a New Member Committee and implementation of
the New Member orientation.
Membership Resources
• Use the Website to obtain samples of letters that will help guide your guests through the “guest” process up to the audition stage.
• Give them other supplements that helps to explain vocabulary that’s used each rehearsal
• Attention Director: INTRODUCE YOURSELF!!
Unforgettable, That’s What They
Are• Establish a correspondence program that keeps new members in the loop
• Set up a new member section in your website
• Big sisters/Riser buddies are good as long as they know what to do.– Educate your riser buddies/big sisters– Have a class for riser buddies so they are
consistent in their information
Other Examples
No Sweat Leadership
The Quartet Approach
1. Know your talents
2. Know your audience
3. Set realistic goals
4. Educate the educatorsEasing Easing
membermembers into s into
leadersleadershiphip
No Sweat Success!
The Quartet
Approach
• Use the tools
• Be consistent
• Get involved
• Ask for help
Easing Easing into into
Success!Success!
THE CAMPAIGN
• Get to know your RMT
• Get to know your regional choruses
• Instruction on campaign tools and resources
• More focus on educational events
• Attention to the needs of ALL our choruses
• Consistency from RMT
• Regular evaluation and assistance by RMT
Resources• Campaign article in Regional newsletter
• Tools and resources on Regional website
• Regular correspondence with chorus committees
• Opportunities for collaboration and
brainstorming with RMT reps.
• Educational event breakout sessions with RMT
reps
Get Involved!
Retention Committee
Director’s Resource Team
Marketing Committee
Recruitment Committee
New Member Committee
Guest and Welcome Table
PR Committee and Planning Team
Fundraising Committee
Communication and Website
Music and Choreography
Team
RMT and/or it’s committees
Board of Directors or Team
Management
Questions?We are here to help,
ask us anything