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The Futureof Communication

Neville Hobsonwww.nevillehobson.eu

November 4, 2013

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Shifts

http://www.slideshare.net/sap/99-facts-on-the-future-of-business

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All Change

http://www.slideshare.net/sap/99-facts-on-the-future-of-business

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http://www.gartner.com/newsroom/id/2575515

2013

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http://youtu.be/OOT1lwVWBB8

http://news.cnet.com/8301-1001_3-57609100-92/8-myths-about-wearable-tech/

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BYODBYOA

BYOWThttp://www.forbes.com/sites/reuvencohen/2013/08/14/the-next-big-thing-in-enterprise-it-bring-your-own-wearable-tech/

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-ability“ ”

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BehavioursMINDSET

Technology

} Drivers

= Enabler

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Transforming

Companies that effectively manage digital technology can expect to gain in one or more of three areas:

1. Better customer experiences and engagement

2. Streamlined operations

3. New lines of business or business models

http://sloanreview.mit.edu/projects/embracing-digital-technology/

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Convergence

Five converging forces – mobile, social media, data, sensors and location – are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade

http://www.amazon.com/Age-Context-Mobile-Sensors-Privacy/dp/1492348430

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• What is the communicator’s role in such a rapidly-evolving landscape ?

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The Communicator's Role is to Calculate Risk

1. Recognise and understand change− In the workplace− In stakeholder behaviours− In your overall landscape, internal and external

2. Be attuned to trends and be able to interpret them

3. Take a proactive and credible lead to educate and counsel

4. Listen, learn, recommend

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Tomorrow’s Communicator

• Relevant• Measurable• Valuable• Entrepreneurial

• Ethical• Open• Professional• Courageous

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Always

Make

New

Mistakes

Esther DysonCatalyst

of Start-ups“

”

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The Futureof Communication

Neville Hobsonwww.nevillehobson.eu

November 4, 2013

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This presentation deck and original content in it is copyright 2013 Neville Hobson. It was first used in a meeting of the IABC EMENA Region Leadership Institute in London on November 4, 2013.

Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms.

Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.

If you have questions or comment arising from your use of this deck, contact Neville Hobson:

+44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles

The Future of CommunicationNeville Hobson

@jangles

London, November 4, 2013