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The Future of Customer Service

Date post: 15-Sep-2014
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The adoption of social customer service is taking place in a wider context. Companies are increasingly differentiating on the experience they provide their customers, and service is a critical part of that experience. Even Gartner, one of the most established technology analysts, renamed their Magic Quadrant for CRM Customer Service Contact Centers to the Magic Quadrant for the CRM Customer Engagement Center – incorporating social media for the first time as a key part of delivering multi-channel customer service and engaging customers for a better customer experience
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@joshuamarch Joshua March Founder & CEO Taking Your Social Customer Experience to the Next Level
Transcript
Page 1: The Future of Customer Service

@joshuamarchJoshua MarchFounder & CEO

Taking Your Social Customer Experience to the Next Level

Page 2: The Future of Customer Service

Leading software platform designedfor social customer service

Expertise and services in training, implementation and social customer service process

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150+ global customers

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Page 5: The Future of Customer Service

Back in 2011...

Social customer service wasn’t even a term

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53% of US businesses claim to offer social media as a customer service channel (ContactBabel)

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Magic Quadrant for the CRM Customer Engagement Center

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Private Public

Desktop Mobile

Anonymous Social identity

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Private Public

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Deliver real customer service in public social channels

‣Resolve issues – don’t redirect

‣Requires social agents in the contact center

‣New training, processes and tools needed

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14% of customer service Tweets to retailers are in-store

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Desktop Mobile

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Tweets at point-of-purchase

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Anonymous Social (real) Identity

The trouble with a single view of the customer

‣Multiple email addresses

‣Multiple delivery addresses

‣Multiple phone numbers

‣Loyalty cards...

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Always logged on

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Always logged on

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People will expect instant personalized service – whatever the channel

?

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Ties customer service data back to the business

$

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Where is your organization?

Integrate social identity across your business

Deliver service over public social channels

Engage at point-of-sale to drive revenue

Page 23: The Future of Customer Service

Thank you

Learn how we can help:www.conversocial.com


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