A N D Y G R I G N O N / S T A R T U P G R I N D 2 0 1 3

The Future of Mobile

Who is this guy?Apple for 10+ years

Dashboard, iPod, iPhone

Started webOS at Palm

Founder at Quake Labs

Andy Grignonagrignon@quakelabs.com

What’s the future of mobile?(i.e., how do you get an edge)

Where do you develop?

300 MillionTablets

1 BillionSmart Phones

FutureDevices

A single investment in a proprietary API or platform is bad news.

‘The’ device is dead.

Market ShareUsers vs. Devices

‘The’ device is dead.

Which numbers are you going to chase?

Are you judging the quantity of devices or the quality of users?

Psychographic, demographic andethnographic research is likely unavailable

Market ShareUsers vs. Devices

Think about the overhead of each test, maintain and publish process

Platformize your product to become agile across devices

When your phone, watch, and toilet are all connected, the OS isn’t relevant. It’s the Internet of Things where services matter

Dev EnvironmentTest, Build & Develop

‘The’ device is dead.

Market ShareUsers vs. Devices

How do you become visible in the app store?

Competitive positioning ultimately turns into a feature race

You are ultimately commoditized as a stand-alone app

Dev EnvironmentTest, Build & Develop

MarketabilityApp Commoditization

‘The’ device is dead.

Make it human.

Address New UsersWalmart Smartphone!

Avoid Silicon ValleyThink Globally

Embrace DesignArt and Science

Make an essential product. Build an avid following.

Give yourself a way to grow.

Services are more profitable than apps.

Make it essential.

Make it Useful

Deliver real valueKeep it simple

Focus on Value

Save vs waste timeSave vs spend money

FacebookWords with Friends

PandoraSkype

The Weather Channel

What’s the future of mobile?

What’s the future of mobile?

Lots of devices and platforms. Make it easy to be on all of them.

Build products for humans that work well and add value.

Create a service that keeps them coming back.