The Future of Video
🎉 10 Year Anniversary
What was happening in the world?
Justin Bieber was 12
Launched 1 year later
What was changing with technology?
I was a film graduate
Pre-2006 / Encode on your own
Encoding done for you
What were the new behaviors?
Price
# of videos
Low quality user generated videos
How did these new behaviors effect business?
Wistia was private video sharing
Businesses were not making videos for the web
What’s happening in the world?
Bieber at 18Justin Bieber in jail
What was changing with technology?
What were the new behaviors?
Number of people making high quality videos
How did these new behaviors effect business?
Content Marketing videos
Product Launch videos
Recruiting videos
Video became a marketing element
What’s happening in the world?
What is changing with technology?
360 video go pro rig
What will the new behaviors be?
Facebook Live Periscope
People are creating amazing authentic videos
Comfort being on camera Comfort shooting videos
How will these new behaviors effect business?
Everyone across the organization is making videos
Internal Communication
😭 A Wistia Customer Cancelled
What could we improve?“Absolutely nothing. I’m just not using video
in my biz, anymore. Boohoo!!”
Conor Pendergrast
“Loved the video!!! I’m prepared to crown you the king of
the world.”- Conor’s Customer
Authentic videos for smaller audiences
Our MissionMake Business more Human
We can’t wait for the next 10 years!
Brendan Schwartz