The future of your reputationThe future of your reputation

Warm-upTell your neighbour, as succinctly and as memorably as you can, exactly what is special about your business (2 minutes each way)

Write a “tweet”(140 characters max.) about the most noteworthy thing you just heard.

AgendaReview of the big picture – the broad trends and emerging drivers of technology-led change

Discuss what all this might mean at a practical level for your business

Take a look at the essential foundations of any effective, sustainable use of social media

Comments and questions from the floor.

We live in interesting times

Amplifier #1: The genie in your pocket

In 1999 half the world had never made a telephone call Today, five and a half billion own a mobile phone.

Amplifier #2: “Apps”

For most of us “software” used to be Word or Excel running on our desktop computer

Things are different now.

Amplifier #3: The Cloud

“The easiest way to get one million people paying is to get one billion people using.”(Phil Libin, CEO of Evernote)

Amplifier #4: Big Data

An exabyte here, an exabyte there...pretty soon you’re talking big numbers.

Amplifier #5: The Gossip Economy

Social Media has turned the Internet into a giant, permanent, searchable archive of word-of-mouth.

Information asymmetries have flipped Customers now know more than vendors doEmployees now know more than employers doPush marketing = attention theftPeople expect to be able to find out what they want to know, when they want to know it“Social Media Marketing” is like trying to teach Granny to suck eggs. Really not recommended.

Social media is primarily a transmitter, amplifier and source of your reputation created for you by others.

Three top social media tipsYou may not need to be an active social media publisher but you DO need to be an active social media listener

The only reliable defence against the social media x-ray machine is to be who you say you are

Emotion trumps logic. People will often forget what you tell them, but they’ll remember how you make them feel.

Discuss

The Art of Nakedness

Content

Context

Positioning

iOS vs. iOS vs. AndroidAndroid

Cloud Cloud ComputingComputing

Data miningData mining

FacebookFacebook TwitterTwitter Mobile AppsMobile AppsOpen Open SourceSource

Software as Software as a Servicea Service Amazon EC2Amazon EC2 Location-Location-

based based servicesservices

Where to start?

Where social media fits – Vision For Growth

Positioning

If...

Everything you do is on public display, whether you like it or not…

Your reputation is your greatest asset, but is largely created for you by others…

People (customers and staff) are spoiled for choice on a global stage and looking for firms they can connect with emotionally…

What is the first, most fundamental, thing you have to get right in the Connected Age?

Culture driven by...values

But values are NOT about the moral high ground. They are how you want to be.

Values

1. No one can present himself directly to another of our friends. There must be a third person to do it.

2. Never look at the wives of friends. 3. Never be seen with cops. 4. Don't go to pubs and clubs. 5. Always being available for Cosa Nostra is a duty - even if your wife is about to

give birth. 6. Appointments must absolutely be respected. 7. Wives must be treated with respect. 8. When asked for any information, the answer must be the truth. 9. Money cannot be appropriated if it belongs to others or to other families. 10. People who can't be part of Cosa Nostra: anyone who has a close relative in the

police, anyone with a two-timing relative in the family, anyone who behaves badly and doesn't hold to moral values.

Values

Open company, no bullshit

Build with heart and balance

Don’t #@!% the customer

Play, as a team

Be the change you seek

CHALLENGE OUR THINKINGComplacency often leads to mediocrity. We don’t just accept what is – we explore what could be.

GO HARD, GO HOMEBalance is important. When we are at work we give our all. We also appreciate that our people are passionate about other aspects of their lives.

BE IN THE TEAMPitch in, help each other, work it out together. Active collaboration works!

PLAY IT STRAIGHTEthics matter. We build relationships based on mutual respect and accountability.

NO BULL@#!*Difficult conversations sometimes need to be had – respectfully. We are honest with ourselves, each other and our clients.

What we value:

Making the most of nakednessAsk yourself these questions:

Why does your business matter to others? How good are you at communicating the answer to this

question?Is your answer compelling enough to fully engage your

employees and stakeholders?Is your answer compelling enough to be “viral” amongst

your target audience?Are you leveraging technology to reach your target

audience where and when they are paying attention?

Things you can take on now:Technical competence (discoverability):

Review your online profile - how do you show up?Develop your social media skill set.

Messaging (position, purpose and values):Is your business tweet-worthy?Review and re-align.

Vision For Growth (the whole package):Are you, your managers and your staff all clear and aligned?Re-imagine your business for the Connected Age.

www.altusq.com.au

or 1300 996 918