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G U I D E L I N E S

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Table of ConTenTs

Table of ConTenTs 3brand Promise 5logo elemenTs 6logo VariaTions 8Clear sPaCe 10TyPograPhy 12Colors 13baCkgrounds 14PaTTerns 15do’s and don’Ts 16aPPliCaTions 18

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brand Promise

The GDR Group is Your Source for Information Technology.

GDR provides leading edge IT solu-tions to businesses of all sizes. By combining technical expertise and teamwork, our focus on solutions based consulting results in the im-plementation of efficient, reliable and cost-effective technology. Our team of experienced and knowledgeable technicians gives our clients a strategic advantage and competitive edge and allows them to focus of their core busi-ness.

OUR CORE VALUESinTegriTy

CommuniCaTion

Caring and ComPassion

Passion for exCellenCe

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logo elemenTs

The GDR Group logo isthe symbol of a spark that invokes a sense of reaching out to the future and new horizons.

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logo elemenTs

← Logo

← Wordmark

← Tagline

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logo VariaTions

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Clear sPaCeThe second to outer square can be used as a measuring guide to how much clear space there is.

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TyPograPhy

Helvetica RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0

eurosTile small CaPs kearning 200

aa bb CC dd ee ff gg hh

ii JJ kk ll mm nn oo PP

QQ rr ss TT uu VV WW

xx yy ZZ

1 2 3 4 5 6 7 8 9 0

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Color

The GDR Group uses a cool cyan as it’s main brand color as well as other tints of cyan. This is to contrast with the stark white that is used in most of the time.

N O O t h E R h U E S A R E t O b E U S E d ! !

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baCkgrounds

Backgrounds and patterns use the GDR logo in various oppacities arrange to look like information and innova-tion spreading to new hori-zons.

They can be implemented in almost any way.

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PaTTerns

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The logo is NOT to be changed in ANY WAY except opacity.

← Cyan Hues

← Perfect Squares

← Perfectly Leveled

Do’s anD Don’ts

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Do’s anD Don’ts

It must always main-tain perfect squares and aspect ratio.

The logo can NOT be in any other hue

It cannot be tilted or turned.

N O N O N O ! !

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aPPliCaTions

Here are some examples of how the GDR Group’s Brand Identity is applied.

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PrinTed aPPliCaTions

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oTher aPPliCaTions

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h a V e a g o o d d a y f r o m

T h e g d r g r o u P

The GDR Group • Phone 877.603.8818 • Fax 949.753.1535 • 5520 Trabuco Road, Irvine, CA 92620