WHO IS GINA?
In a dynamic world driven by big ideas, some brands succeed while
many others fail. So what is the Gina brand, and what is it about this
particular brand that makes her worthy enough to succeed in this
world?
#1: HANDS-ON EXPERIENCE
Internship at Crush Advertising (TNBT)
• Fulfilled the role as an account
coordinator
• Assisted in beauty, finance and hotel
accounts
• Coordinated work within the agency
including:
• Writing job briefs
• Competitor analysis
• Research
• Media clipping
• Planning timelines
• Offered an extension at the end of the 3-
month internship
#2: ORGANISED AND VERSATILE
•Involved in all aspects of the planning and execution of a self-proposed campaign:
• Research, brainstorming, planning the timeline for the campaign, trouble-shooting, managing the team and delegating tasks according to each member’s strengths and weaknesses
• Designing collaterals (Logo of the campaign, cards)
• Liaising with vendors and making sure collaterals arrive on time
• Making a presentation to 400 secondary school students
#3: CONFIDENT PUBLIC
SPEAKER
Public speaking (module)
• Module grade: A+
• Consistently rated one of the better speakers in class for
having clear and well-organised presentations
Advertising strategy (module)
• Presented the team’s creative strategy to the creative director
of Gosh Advertising agency
• Offered an internship on the spot
#6: BRAINSTORMING
IDEAS
Storyboard proposal for the opening of a live TV program
“oktoLIVE”
• To brand the program as a “unique”, “lively” and “funky”
program