THE GOOD MEN ‘PASSPORT’Committing men

Steering Committee - 10 May 2012

THE GOOD MEN ‘PASSPORT’Committing men

Steering Committee - 10 May 2012

• A reader-friendly booklet • Focus on 6 core values• Invite men to commit • Layout as passport but also a note book which includes calendar

WHAT IS THE PASSPORT?

WHAT ARE THE OBJECTIVES?

• Create a dynamic around the themes of the Good Men campaign with a creative material

• Reinforce men’s commitment in six core values that link with the themes of the Good Men campaign

WHAT ARE THE SIX CORE VALUES ?

• Conceptualized by PyD team and TWG• Designed by an external service• Pre-testing focused on understanding, acceptance and

inducement to action• Piloted through theatre interventions

WHAT WERE THE PROCESS & RESULTS ?

WHAT IS THE NEXT STEP?

• Request the validation of the Steering Committee!

THANK YOU