The Google Shopping Town Hall

for Q4

LIVE Q&A BROADCAST

It’s Friday – Let’s Switch It Up

Join the Conversation: Submit questions and

thoughts

Today’s Resources

OVERVIEW

•Founded in 2007

•Recognized as an Official Google Shopping Partner

•350+ Active Retail Clients

•Top 50 fastest growing company in San Diego 4 years

•Recognized as one of the Top 10 best places to work in SD

CLIENTS

SOLUTIONS

• Retail-focused Paid Search (PPC)

• Google Shopping Management

• Shopping Channel Management

• Amazon Sales Acceleration

• Facebook Advertising Management

About CPC Strategy

The Shopping Gurus

Jason BellSenior Retail Search Manager

Lewis BrannonSenior Paid Media

Manager

Today’s “Guru” Topics

• Google Text Ads vs. Google Shopping PLAs

• The Mobile Shopping Movement

• Google Shopping Growth, Revenue & Costs

• Growth of Competition - Big Box Retailers

• Google Shopping Product Feed

• Sure-fire Strategies to Utilize in Your Campaigns During Q4 2016

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Google Text Ads vs. Google Shopping PLAs

Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

The Mobile Shopping Movement

Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Google Shopping Growth, Revenue & Costs

Growth of Competition - Big Box Retailers2014

Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Growth of Competition - Big Box Retailers2015

Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Google Shopping Product FeedDiagnostics Tab

Product Feed

Feed Report

Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Sure-fire Strategies to Utilize in Your Campaigns During Q4 2016

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The CPC Strategy ISO Campaign Strategy©

Remarketing Lists for Search Ads (RLSAs)

Competitor Monitoring

Device Segmented Bidding/Campaigns

Top Sellers Breakouts

Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Search Marketing Expo 2016 – Main Trends

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Leveraging Priority Settings to Segment (ISO)

Growth of Google Shopping

Getting Creative With RLSA Applications

Looking Ahead to Demographic Targeting

5 Attribution Modeling

Schedule Your Q4 Google Shopping Evaluation: www.cpcstrategy.com/retail-search-audit/

Would you like a Q4 Google Shopping Evaluation?

A. Yes, please.

B. No, thank you.