The “Great Neighbor” Campaign

“Resident Roundtables”

• Based on the “Study Circle” model• Facilitated discussions between representative

students, residents, landlords, police, and businesspeople of the neighborhood

• Focus was on identifying the ideal, discussing what keeps us from it, what leads us toward it, what possible solutions might be needed

• Emerging themes identified from transcripts and reported back to groups for verification

Project Timeline

• Workgroup formed to oversee project.• Five neighborhoods identified by GIS maps as

having highest complaint calls to Lincoln Police.• Roundtables assembled and conducted by

trained facilitators.• Emerging themes identified by workgroup from

transcripts.• Report created and disseminated.• Strategic plan created and implemented.

THE RESIDENT ROUNDTABLE PROJECT STRATEGIC PLANThree-tiered approach to addressing student-resident

problems in area neighborhoods

Goals of the General Campaign

1. Increase the number of UNL students aware of the rules, standards, and best approaches to creating positive relationships with permanent residents in area neighborhoods.

2. Increase the number of area residents aware of UNL’s proactive efforts to educate students about neighborhood rights and responsibilities.

3. Increase the accuracy of UNL student perceptions about the concerns, issues, and needs of residents in area neighborhoods.

4. Increase the accuracy of resident perceptions about the concerns, issues, and needs of UNL students in area neighborhoods.

PARKING PERMIT ENCLOSURES

Focus: Parking

Audience:All students with cars

Distribution:Included with every parking permit sold on campus

MAGNETS

Focus: Partying

Audience:On and Off-campus Students

Distribution:Campus, neighborhoods, community

DOOR HANGERS

Focus: Relationships

Audience:Off-campus students

Distribution:Neighborhood rental units

STADIUM CUPS

Focus: Trash

Audience:Off-campus students, football parking & tailgaters in neighborhood

Distribution:Neighborhood rental units and residences

One Day: North Bottoms

• Student photography contest: Capture images that communicate the neighborhood on one football Saturday

• Expert panel of judges

• Traveling display of images on campus and in community

Evaluation

• Web Survey across North Bottoms student population– Awareness– Belief changes/Readiness

• Focus Groups: Residents, Students– Campaign Response– Story collection